Exam 3: The Purchasing Function
Exam 1: Introduction to Business Marketing80 Questions
Exam 2: The Character of Business Marketing80 Questions
Exam 3: The Purchasing Function80 Questions
Exam 4: Organizational Buyer Behavior80 Questions
Exam 5: Market Opportunities: Current and Potential80 Questions
Exam 6: Marketing Strategy80 Questions
Exam 7: Weaving Marketing Into the Fabric of the Firm80 Questions
Exam 8: Developing and Managing Offerings: What Do Customers80 Questions
Exam 9: Business Marketing Channels: Partnerships for...80 Questions
Exam 10: Creating Customer Dialogue80 Questions
Exam 11: Communicating Via Advertising, trade Shows and PR80 Questions
Exam 12: The One to One Media80 Questions
Exam 13: Sales and Sales Management80 Questions
Exam 14: Pricing and Negotiating for Value80 Questions
Exam 15: Evaluating Marketing Efforts80 Questions
Exam 16: Customer Retention and Maximization80 Questions
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An important technological development that enabled many firms to use JIT was:
Free
(Multiple Choice)
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Correct Answer:
E
Buyers are often asked to sign nondisclosure agreements which state that they will not share information about new products with anyone who has not also signed such an agreement.
Free
(True/False)
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Correct Answer:
True
According to the buy-phase model,the last step in the buying process is:
Free
(Multiple Choice)
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Correct Answer:
D
Buyers are often asked to sign _____,which means that they will not share any information about the new products with anyone who has not also signed such an agreement.
(Multiple Choice)
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Some purchasing areas require permanent cross-functional teams.A distributor of gas and welding equipment has a team that focuses on supplier relationships; this team includes a marketing manager to represent customers.What is the MOST likely factor that leads to a successful cross-functional purchasing team in this case?
(Multiple Choice)
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The total amount spent in order to own a product/service is the total cost of ownership.
(True/False)
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ESI is an outsourcing strategy by which firms use suppliers to help design new products.
(True/False)
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_____ are moral codes of conduct,rules for how someone should operate that can be followed as situations demand.
(Multiple Choice)
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A(n)_____ means that if it costs a firm more to build an item than it thought,the firm has to cover the higher costs.
(Multiple Choice)
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What is the difference between a modified rebuy and a new buy?
(Multiple Choice)
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The _____ model is based on the idea that people compare products across features,weighted by importance.
(Multiple Choice)
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Values are rules for how someone should operate that can be followed as situations demand.
(True/False)
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The use of electronic transmission of data between buyer and seller to order and maintain product inventory is:
(Multiple Choice)
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Explain the most important elements of the purchasing department's function?
(Essay)
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