Question 1

In many cases,pioneers lose their market lead and initial market share to imitators who

Accepted Answer

A)  capitalize on the pioneers' weaknesses. 
B)  create similar products with reduced value to consumers. 
C)  utilize alpha-beta testing. 
D)  ignore patents and copyrights. 
E)  target late maturity consumers. 
A)  capitalize on the pioneers' weaknesses. 
B)  create similar products with reduced value to consumers. 
C)  utilize alpha-beta testing. 
D)  ignore patents and copyrights. 
E)  target late maturity consumers.

Question 2

During the __________ stage of the product life cycle,sales are low and profits are small or negative.

Accepted Answer

A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline 
A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline

Question 3

Jennifer has just taken over a line of organic teas for her company.She looks at the company records and sees sales have peaked,profit margins are declining,and there are many new competitors in that category.Which stage of the product life cycle are her teas in?

Accepted Answer

They are i

Question 4

The product life cycle is theoretically __________ with regard to sales and profits.

Accepted Answer

A)  U shaped 
B)  Y shaped 
C)  bell shaped 
D)  circular 
E)  flat lined 
A)  U shaped 
B)  Y shaped 
C)  bell shaped 
D)  circular 
E)  flat lined

Question 5

Describe a product that is in the early majority stage of the new product diffusion curve.

Accepted Answer

Answers will vary,but should i

Question 6

When consumers see their friends using an innovation,it often persuades them to try it too.

Accepted Answer

A) True 
 B)False

Question 7

What happens when a product has been in the marketplace for a long time? How can this be avoided?

Accepted Answer

It is likely that the market will become

Question 8

By the time BMW and Mercedes-Benz entered the mini-SUV market,there were many competitors,sales had peaked,and profits were declining.These firms entered the market during the __________ stage of the product life cycle.

Accepted Answer

A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline 
A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline

Question 9

As it pertains to the diffusion of innovation,if the __________ group is relatively small,the number of people who ultimately adopt the innovation likely will also be small.

Accepted Answer

A)  innovator 
B)  laggard 
C)  late majority 
D)  early majority 
E)  early adopter 
A)  innovator 
B)  laggard 
C)  late majority 
D)  early majority 
E)  early adopter

Question 10

How is consumer panel data collected during the test marketing phase of a new product introduction?

Accepted Answer

A)  Panelists complete a questionnaire about the product. 
B)  Panelists scan their receipts on a home scanning device. 
C)  Stores provide sales data to companies. 
D)  Consumers voluntarily go to a website to record their preferences. 
E)  Focus groups are held in key markets. 
A)  Panelists complete a questionnaire about the product. 
B)  Panelists scan their receipts on a home scanning device. 
C)  Stores provide sales data to companies. 
D)  Consumers voluntarily go to a website to record their preferences. 
E)  Focus groups are held in key markets.

Question 11

Hollywood studios typically release movies targeted toward general audiences (G- or PG-rated movies)during the summer when children are out of school.The timing of the release pertains to the product's

Accepted Answer

A)  premarket test. 
B)  launch. 
C)  evaluation. 
D)  research and development. 
E)  test marketing. 
A)  premarket test. 
B)  launch. 
C)  evaluation. 
D)  research and development. 
E)  test marketing.

Question 12

When Glenn asked a few of his regular customers to test his prototype surfboard,he was engaging in alpha testing.

Accepted Answer

A) True 
 B)False

Question 13

Many restaurants roll out new ideas first in Orlando,Florida,a location that attracts a vast range of diverse tourists and thus might offer insights into what various consumer groups will like.This is an example of

Accepted Answer

A)  target marketing. 
B)  test marketing. 
C)  product marketing. 
D)  product launching. 
E)  premarket testing. 
A)  target marketing. 
B)  test marketing. 
C)  product marketing. 
D)  product launching. 
E)  premarket testing.

Question 14

All of the following would be part of the launch of a new product except

Accepted Answer

A)  determining the marketing budget for the first year of the product. 
B)  finalizing the marketing mix variables. 
C)  determining the price for the product. 
D)  making decisions regarding positioning the product. 
E)  starting to make preliminary decisions about the target market. 
A)  determining the marketing budget for the first year of the product. 
B)  finalizing the marketing mix variables. 
C)  determining the price for the product. 
D)  making decisions regarding positioning the product. 
E)  starting to make preliminary decisions about the target market.

Question 15

During the ___________ stage of the product life cycle,firms either position themselves for a niche segment of diehard consumers or they completely exit the market.

Accepted Answer

A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline 
A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline

Question 16

The diffusion of innovation theory is useful to marketers in helping them

Accepted Answer

A)  adjust to the performance life cycle. 
B)  avoid the cost of concept testing. 
C)  predict which types of customers will buy their product immediately and later. 
D)  predict how long it will take for a new product to gain market acceptance. 
E)  determine a target market. 
A)  adjust to the performance life cycle. 
B)  avoid the cost of concept testing. 
C)  predict which types of customers will buy their product immediately and later. 
D)  predict how long it will take for a new product to gain market acceptance. 
E)  determine a target market.

Question 17

Successful first movers create a market or a product category.They often benefit from being readily recognizable to consumers and

Accepted Answer

A)  not having to pay advertising expenses. 
B)  using prototypes to dominate the market. 
C)  not needing to do test marketing. 
D)  establishing an early market share lead. 
E)  motivating laggards to buy their products. 
A)  not having to pay advertising expenses. 
B)  using prototypes to dominate the market. 
C)  not needing to do test marketing. 
D)  establishing an early market share lead. 
E)  motivating laggards to buy their products.

Question 18

Whenever Andrew considers upgrading his personal computer system,he consults with Jeremy,a knowledgeable friend who always has the newest technology.For Andrew,Jeremy is a(n)__________ in the diffusion of innovation curve.

Accepted Answer

A)  innovator 
B)  laggard 
C)  late majority adopter 
D)  early majority adopter 
E)  early adopters 
A)  innovator 
B)  laggard 
C)  late majority adopter 
D)  early majority adopter 
E)  early adopters

Question 19

During the __________ stage of the product life cycle,sales rise,profits rise rapidly,and there are a small but increasing number of competitors.

Accepted Answer

A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline 
A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline

Question 20

Because a market is saturated,firms may attempt to enter new geographical markets that may be less saturated.For example,pharmaceutical companies are realizing that they need to turn to ____________ for continued growth in the coming years.

Accepted Answer

A)  BRIC countries 
B)  third-world countries 
C)  communist countries 
D)  Germany 
E)  France 
A)  BRIC countries 
B)  third-world countries 
C)  communist countries 
D)  Germany 
E)  France

In many cases,pioneers lose their market lead and initial market share to imitators who

During the __________ stage of the product life cycle,sales are low and profits are small or negative.

Jennifer has just taken over a line of organic teas for her company.She looks at the company records and sees sales have peaked,profit margins are declining,and there are many new competitors in that category.Which stage of the product life cycle are her teas in?

The product life cycle is theoretically __________ with regard to sales and profits.

Describe a product that is in the early majority stage of the new product diffusion curve.

When consumers see their friends using an innovation,it often persuades them to try it too.

What happens when a product has been in the marketplace for a long time? How can this be avoided?

By the time BMW and Mercedes-Benz entered the mini-SUV market,there were many competitors,sales had peaked,and profits were declining.These firms entered the market during the __________ stage of the product life cycle.

As it pertains to the diffusion of innovation,if the __________ group is relatively small,the number of people who ultimately adopt the innovation likely will also be small.

How is consumer panel data collected during the test marketing phase of a new product introduction?

Hollywood studios typically release movies targeted toward general audiences (G- or PG-rated movies)during the summer when children are out of school.The timing of the release pertains to the product's

When Glenn asked a few of his regular customers to test his prototype surfboard,he was engaging in alpha testing.

Many restaurants roll out new ideas first in Orlando,Florida,a location that attracts a vast range of diverse tourists and thus might offer insights into what various consumer groups will like.This is an example of

All of the following would be part of the launch of a new product except

During the ___________ stage of the product life cycle,firms either position themselves for a niche segment of diehard consumers or they completely exit the market.

The diffusion of innovation theory is useful to marketers in helping them

Successful first movers create a market or a product category.They often benefit from being readily recognizable to consumers and

Whenever Andrew considers upgrading his personal computer system,he consults with Jeremy,a knowledgeable friend who always has the newest technology.For Andrew,Jeremy is a(n)__________ in the diffusion of innovation curve.

During the __________ stage of the product life cycle,sales rise,profits rise rapidly,and there are a small but increasing number of competitors.

Because a market is saturated,firms may attempt to enter new geographical markets that may be less saturated.For example,pharmaceutical companies are realizing that they need to turn to ____________ for continued growth in the coming years.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Conscious Marketing,corporate Social Responsibility,and Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 12: Developing New Products

In many cases,pioneers lose their market lead and initial market share to imitators who

During the __________ stage of the product life cycle,sales are low and profits are small or negative.

Jennifer has just taken over a line of organic teas for her company.She looks at the company records and sees sales have peaked,profit margins are declining,and there are many new competitors in that category.Which stage of the product life cycle are her teas in?

The product life cycle is theoretically __________ with regard to sales and profits.

Describe a product that is in the early majority stage of the new product diffusion curve.

When consumers see their friends using an innovation,it often persuades them to try it too.

What happens when a product has been in the marketplace for a long time? How can this be avoided?

By the time BMW and Mercedes-Benz entered the mini-SUV market,there were many competitors,sales had peaked,and profits were declining.These firms entered the market during the __________ stage of the product life cycle.

As it pertains to the diffusion of innovation,if the __________ group is relatively small,the number of people who ultimately adopt the innovation likely will also be small.

How is consumer panel data collected during the test marketing phase of a new product introduction?

Hollywood studios typically release movies targeted toward general audiences (G- or PG-rated movies)during the summer when children are out of school.The timing of the release pertains to the product's

When Glenn asked a few of his regular customers to test his prototype surfboard,he was engaging in alpha testing.

Many restaurants roll out new ideas first in Orlando,Florida,a location that attracts a vast range of diverse tourists and thus might offer insights into what various consumer groups will like.This is an example of

All of the following would be part of the launch of a new product except

During the ___________ stage of the product life cycle,firms either position themselves for a niche segment of diehard consumers or they completely exit the market.

The diffusion of innovation theory is useful to marketers in helping them

Successful first movers create a market or a product category.They often benefit from being readily recognizable to consumers and

Whenever Andrew considers upgrading his personal computer system,he consults with Jeremy,a knowledgeable friend who always has the newest technology.For Andrew,Jeremy is a(n)__________ in the diffusion of innovation curve.

During the __________ stage of the product life cycle,sales rise,profits rise rapidly,and there are a small but increasing number of competitors.

Because a market is saturated,firms may attempt to enter new geographical markets that may be less saturated.For example,pharmaceutical companies are realizing that they need to turn to ____________ for continued growth in the coming years.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Conscious Marketing,corporate Social Responsibility,and Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters