Question 1

All of the following are included in the four product life cycle stages except

Accepted Answer

A)  introduction. 
B)  stagnation. 
C)  maturity. 
D)  growth. 
E)  decline. 
A)  introduction. 
B)  stagnation. 
C)  maturity. 
D)  growth. 
E)  decline.

Question 2

At the end of a brainstorming session,participants are often asked to

Accepted Answer

A)  identify the worst ideas. 
B)  defer to management for the final decision. 
C)  identify which ideas each person proposed. 
D)  vote on the best ideas. 
E)  propose one more new idea each. 
A)  identify the worst ideas. 
B)  defer to management for the final decision. 
C)  identify which ideas each person proposed. 
D)  vote on the best ideas. 
E)  propose one more new idea each.

Question 3

Kristina created a virtual prototype of her new line of swimwear on a website to show to consumers.Kristina will ask consumers what they think of the clothing.Which is the most important question that Kristina should ask?

Accepted Answer

A)  What retailers should be used to sell the swimwear? 
B)  Will retailers purchase the swimwear if it becomes available? 
C)  What wholesale price should be charged? 
D)  What promotional plan will work best? 
E)  In which season should we introduce the product? 
A)  What retailers should be used to sell the swimwear? 
B)  Will retailers purchase the swimwear if it becomes available? 
C)  What wholesale price should be charged? 
D)  What promotional plan will work best? 
E)  In which season should we introduce the product?

Question 4

After a product has been launched,marketers must undertake a critical postlaunch review to determine whether the product and its launch were a success or failure and what additional resources or changes to the marketing mix are needed,if any.For a product that does move on,the firms can measure the success of the new product by interrelated factors that include all of the following except

Accepted Answer

A)  its satisfaction of technical requirements. 
B)  its satisfaction of performance. 
C)  customer acceptance. 
D)  its satisfaction of the firm's financial requirements. 
E)  its satisfaction of the firm's manufacturing requirements. 
A)  its satisfaction of technical requirements. 
B)  its satisfaction of performance. 
C)  customer acceptance. 
D)  its satisfaction of the firm's financial requirements. 
E)  its satisfaction of the firm's manufacturing requirements.

Question 5

When conducting exploratory concept testing for her firm's new Internet antipiracy software,which is the most important question that Dee should ask?

Accepted Answer

A)  How long will it take to bring the software to market? 
B)  Will respondents purchase the software if it becomes available? 
C)  Who will determine the price to be charged? 
D)  Where should the product be sold? 
E)  Which computer trade show will be used to introduce the product? 
A)  How long will it take to bring the software to market? 
B)  Will respondents purchase the software if it becomes available? 
C)  Who will determine the price to be charged? 
D)  Where should the product be sold? 
E)  Which computer trade show will be used to introduce the product?

Question 6

During the introduction stage of a product's life cycle,typical consumers are

Accepted Answer

A)  early adopters. 
B)  innovators. 
C)  pioneers. 
D)  early majority. 
E)  laggards. 
A)  early adopters. 
B)  innovators. 
C)  pioneers. 
D)  early majority. 
E)  laggards.

Question 7

Which step in the new product development process is the most critical to the survival of a firm,and why?

Accepted Answer

The product launch is the most

Question 8

The __________ step in the product development process is critical,requiring tremendous resources and extensive coordination of all aspects of the marketing mix.

Accepted Answer

A)  pretesting 
B)  product launch 
C)  posttesting 
D)  product development 
E)  evaluation of results 
A)  pretesting 
B)  product launch 
C)  posttesting 
D)  product development 
E)  evaluation of results

Question 9

For new product marketers,early adopters are important because they tend to be

Accepted Answer

A)  few in number. 
B)  the first to adopt a new product. 
C)  opinion leaders. 
D)  fond of prototypes. 
E)  alpha testing enthusiasts. 
A)  few in number. 
B)  the first to adopt a new product. 
C)  opinion leaders. 
D)  fond of prototypes. 
E)  alpha testing enthusiasts.

Question 10

Cathy has used Olay beauty products for years,even though there are many competitors on the market.She plans to purchase a recently introduced micro-sculpting cream from Olay's Regenerist line.Olay is in the _________ stage of the product life cycle.

Accepted Answer

A)  introduction 
B)  growth 
C)  evaluation 
D)  maturity 
E)  decline 
A)  introduction 
B)  growth 
C)  evaluation 
D)  maturity 
E)  decline

Question 11

Robin recently bought Voice over Internet Protocol (VoIP)phone service.A few of Robin's friends bought VoIP before she did,but many other friends were interested in Robin's opinions of the new phone service.Robin is a(n)__________ in this product category.

Accepted Answer

A)  innovator 
B)  laggard 
C)  late majority adopter 
D)  early majority adopter 
E)  early adopter 
A)  innovator 
B)  laggard 
C)  late majority adopter 
D)  early majority adopter 
E)  early adopter

Question 12

A marketing professor in Ithaca,New York,maintains a museum of failed consumer products.Most new products in this museum failed during the __________ stage of new product development,when they are introduced to a limited geographic area.

Accepted Answer

A)  pretesting 
B)  product launch 
C)  test marketing 
D)  product development 
E)  concept testing 
A)  pretesting 
B)  product launch 
C)  test marketing 
D)  product development 
E)  concept testing

Question 13

Suppose that you work for an advertising agency and are brought into a meeting where everyone is asked to generate ideas for names for a new beach resort.You are engaged in __________,a form of new idea generation.

Accepted Answer

A)  R&D 
B)  licensing technology 
C)  consumer research 
D)  geodemographic analysis 
E)  brainstorming 
A)  R&D 
B)  licensing technology 
C)  consumer research 
D)  geodemographic analysis 
E)  brainstorming

Question 14

New-to-the-world products that create new markets can add tremendous value to firms.

Accepted Answer

A) True 
 B)False

Question 15

Using the diffusion of innovation theory,what factors contributed to the rapid adoption and success of Amazon.com?

Accepted Answer

Some answers may vary,but will likely in

Question 16

Why are innovators important to marketers?

Accepted Answer

Innovators are crucial to the success of

Question 17

The introduction stage of the product life cycle is characterized by negative or low profits.

Accepted Answer

A) True 
 B)False

Question 18

One of the key characteristics of brainstorming sessions is that bad ideas should be immediately rejected so the group can focus its attention on good ideas.

Accepted Answer

A) True 
 B)False

Question 19

Eric is a sales rep for an established building materials manufacturer.Business is good,but he is concerned that the company has spent little on new product development and has not created a new product in over five years.Without new products,Eric can market his current products only to his current customers or

Accepted Answer

A)  diversify. 
B)  intensify his prototyping. 
C)  expand his early adopter market segment. 
D)  market the same products to similar customers. 
E)  focus on concept testing. 
A)  diversify. 
B)  intensify his prototyping. 
C)  expand his early adopter market segment. 
D)  market the same products to similar customers. 
E)  focus on concept testing.

Question 20

When the sequel to eventually shows up on their regular television networks,this group might watch it.

Accepted Answer

A)  laggards 
B)  early majority 
C)  late majority 
D)  early adopters 
E)  innovators 
A)  laggards 
B)  early majority 
C)  late majority 
D)  early adopters 
E)  innovators

All of the following are included in the four product life cycle stages except

At the end of a brainstorming session,participants are often asked to

Kristina created a virtual prototype of her new line of swimwear on a website to show to consumers.Kristina will ask consumers what they think of the clothing.Which is the most important question that Kristina should ask?

When conducting exploratory concept testing for her firm's new Internet antipiracy software,which is the most important question that Dee should ask?

During the introduction stage of a product's life cycle,typical consumers are

Which step in the new product development process is the most critical to the survival of a firm,and why?

The __________ step in the product development process is critical,requiring tremendous resources and extensive coordination of all aspects of the marketing mix.

For new product marketers,early adopters are important because they tend to be

Cathy has used Olay beauty products for years,even though there are many competitors on the market.She plans to purchase a recently introduced micro-sculpting cream from Olay's Regenerist line.Olay is in the _________ stage of the product life cycle.

Robin recently bought Voice over Internet Protocol (VoIP)phone service.A few of Robin's friends bought VoIP before she did,but many other friends were interested in Robin's opinions of the new phone service.Robin is a(n)__________ in this product category.

A marketing professor in Ithaca,New York,maintains a museum of failed consumer products.Most new products in this museum failed during the __________ stage of new product development,when they are introduced to a limited geographic area.

Suppose that you work for an advertising agency and are brought into a meeting where everyone is asked to generate ideas for names for a new beach resort.You are engaged in __________,a form of new idea generation.

New-to-the-world products that create new markets can add tremendous value to firms.

Using the diffusion of innovation theory,what factors contributed to the rapid adoption and success of Amazon.com?

Why are innovators important to marketers?

The introduction stage of the product life cycle is characterized by negative or low profits.

One of the key characteristics of brainstorming sessions is that bad ideas should be immediately rejected so the group can focus its attention on good ideas.

When the sequel to eventually shows up on their regular television networks,this group might watch it.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Conscious Marketing,corporate Social Responsibility,and Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 12: Developing New Products

All of the following are included in the four product life cycle stages except

At the end of a brainstorming session,participants are often asked to

Kristina created a virtual prototype of her new line of swimwear on a website to show to consumers.Kristina will ask consumers what they think of the clothing.Which is the most important question that Kristina should ask?

When conducting exploratory concept testing for her firm's new Internet antipiracy software,which is the most important question that Dee should ask?

During the introduction stage of a product's life cycle,typical consumers are

Which step in the new product development process is the most critical to the survival of a firm,and why?

The __________ step in the product development process is critical,requiring tremendous resources and extensive coordination of all aspects of the marketing mix.

For new product marketers,early adopters are important because they tend to be

Cathy has used Olay beauty products for years,even though there are many competitors on the market.She plans to purchase a recently introduced micro-sculpting cream from Olay's Regenerist line.Olay is in the _________ stage of the product life cycle.

Robin recently bought Voice over Internet Protocol (VoIP)phone service.A few of Robin's friends bought VoIP before she did,but many other friends were interested in Robin's opinions of the new phone service.Robin is a(n)__________ in this product category.

A marketing professor in Ithaca,New York,maintains a museum of failed consumer products.Most new products in this museum failed during the __________ stage of new product development,when they are introduced to a limited geographic area.

Suppose that you work for an advertising agency and are brought into a meeting where everyone is asked to generate ideas for names for a new beach resort.You are engaged in __________,a form of new idea generation.

New-to-the-world products that create new markets can add tremendous value to firms.

Using the diffusion of innovation theory,what factors contributed to the rapid adoption and success of Amazon.com?

Why are innovators important to marketers?

The introduction stage of the product life cycle is characterized by negative or low profits.

One of the key characteristics of brainstorming sessions is that bad ideas should be immediately rejected so the group can focus its attention on good ideas.

When the sequel to eventually shows up on their regular television networks,this group might watch it.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Conscious Marketing,corporate Social Responsibility,and Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters