Question 1

Best Buy (electronics)and Future Shop (electronics)are what type of competitors?

Accepted Answer

A)  indirect 
B)  intratype 
C)  intertype 
D)  vertical 
E)  horizontal 
A)  indirect 
B)  intratype 
C)  intertype 
D)  vertical 
E)  horizontal

Question 2

A video rental,the purchase of a book on Amazon.com,buying a George Foreman Grill after watching an infomercial and getting a pedicure are all examples of ________ activities-the sale of goods and services to the ultimate consumer.

Accepted Answer

The answer of A video rental,the purchase of a book...

Question 3

With manufacturers legally able to sell direct from the factories,why should retailers exist?

Accepted Answer

In the retailing distribution channel,th

Question 4

Scrambled merchandising increases _______ which occurs between retailers that sell similar merchandise using different formats,such as discount and department stores.

Accepted Answer

intertype

Question 5

Why is location strategy important for both consumers and for competitive reasons?

Accepted Answer

(1)Location is typically the m

Question 6

Which of the following would be an example of intertype competition?

Accepted Answer

A)  A supermarket and a fresh flower stand 
B)  A specialty store and a department store 
C)  A department store and a pharmacy 
D)  A convenience store and a fast food restaurant 
E)  All answers provided are correct. 
A)  A supermarket and a fresh flower stand 
B)  A specialty store and a department store 
C)  A department store and a pharmacy 
D)  A convenience store and a fast food restaurant 
E)  All answers provided are correct.

Question 7

Which of the following would be an example of intratype competitors?

Accepted Answer

A)  Walmart and Target 
B)  Sears and La Senza 
C)  IGA and Shoppers Drug Mart 
D)  Future Shop and eBay 
E)  Loblaws and Amazon.ca 
A)  Walmart and Target 
B)  Sears and La Senza 
C)  IGA and Shoppers Drug Mart 
D)  Future Shop and eBay 
E)  Loblaws and Amazon.ca

Question 8

To implement a retail strategy,a retailer must develop a _____ that satisfies the needs of its target market better than its competitors.

Accepted Answer

A)  production orientation 
B)  horizontal integration 
C)  sales orientation 
D)  retail mix 
E)  situation analysis 
A)  production orientation 
B)  horizontal integration 
C)  sales orientation 
D)  retail mix 
E)  situation analysis

Question 9

The philosophy,strategies,programs,and systems that focus on identifying and building loyalty with a retailer's most-valued customers are called ____________.

Accepted Answer

customer r

Question 10

Best Buy purchases many of the CDs,PlayStation 2 games,DVDs and DVD players by the truckload,then sells them in smaller quantities to its stores where consumers are allowed to buy them one at a time.What business function is Best Buy performing?

Accepted Answer

The answer of Best Buy purchases many of the CDs,PlayStation...

Question 11

Which of the following is part of a retailer's retail mix?

Accepted Answer

A)  Advertising 
B)  Displays 
C)  Trained salespeople 
D)  Services offered 
E)  All of these 
A)  Advertising 
B)  Displays 
C)  Trained salespeople 
D)  Services offered 
E)  All of these

Question 12

A retailer that is vertically integrated:

Accepted Answer

A)  concentrates on selling to businesses only 
B)  does not have frequent communication between buyers and managers 
C)  has an excellent vertical relationship between corporate headquarters and stores 
D)  performs more than one function in the chain from manufacturing to sales to end user 
E)  performs only the function to end user 
A)  concentrates on selling to businesses only 
B)  does not have frequent communication between buyers and managers 
C)  has an excellent vertical relationship between corporate headquarters and stores 
D)  performs more than one function in the chain from manufacturing to sales to end user 
E)  performs only the function to end user

Question 13

Increasing intertype competition has made it harder for retailers to identify their:

Accepted Answer

A)  competition 
B)  target market 
C)  merchandise mix 
D)  retail mix 
E)  none of the answers provided are correct. 
A)  competition 
B)  target market 
C)  merchandise mix 
D)  retail mix 
E)  none of the answers provided are correct.

Question 14

Why would a drug store add novelty gifts,fresh bread,pre-wrapped sandwiches and milk to its product mix?

Accepted Answer

The drug store is engaging in

Question 15

Which of the following parts of the retail mix can be utilized by a small hardware store?

Accepted Answer

A)  Bright lighting in the store, which makes it easier to read the messages 
B)  A new ad campaign that uses both radio and newspaper media 
C)  Store location next door to a hospital 
D)  Attractive point-of-purchase displays at the ends of the store's aisles 
E)  All of these 
A)  Bright lighting in the store, which makes it easier to read the messages 
B)  A new ad campaign that uses both radio and newspaper media 
C)  Store location next door to a hospital 
D)  Attractive point-of-purchase displays at the ends of the store's aisles 
E)  All of these

Question 16

A retailer's role in the distribution channel is to:

Accepted Answer

A)  act as the liaison between manufacturers and wholesalers 
B)  buy merchandise exclusively from the manufacturers 
C)  negotiate with consumers through a series of focus groups 
D)  satisfy the needs of the consumers 
E)  sell to wholesalers 
A)  act as the liaison between manufacturers and wholesalers 
B)  buy merchandise exclusively from the manufacturers 
C)  negotiate with consumers through a series of focus groups 
D)  satisfy the needs of the consumers 
E)  sell to wholesalers

Question 17

Retailers face ethical issues on a regular basis.The following are all TRUE except:

Accepted Answer

A)  Offering bribes to overcome bureaucratic roadblocks is globally recognized as an unaccepted practice. 
B)  Some years ago, doctors and lawyers who advertised their services in Canada were considered unethical. 
C)  Offering bribes to overcome bureaucratic roadblocks is illegal in Canada. 
D)  Ethics are the principles governing the behaviour of individuals and companies to establish appropriate behaviour and indicate what is right and wrong. 
E)  Today, advertising by doctors and lawyers in Canada is considered legal. 
A)  Offering bribes to overcome bureaucratic roadblocks is globally recognized as an unaccepted practice. 
B)  Some years ago, doctors and lawyers who advertised their services in Canada were considered unethical. 
C)  Offering bribes to overcome bureaucratic roadblocks is illegal in Canada. 
D)  Ethics are the principles governing the behaviour of individuals and companies to establish appropriate behaviour and indicate what is right and wrong. 
E)  Today, advertising by doctors and lawyers in Canada is considered legal.

Question 18

Why do retailers consider customers as important when developing a retail strategy?

Accepted Answer

Retailers need to understand customers a

Question 19

Retail managers must make complex decisions including all of the following except:

Accepted Answer

A)  Target markets 
B)  Retail locations 
C)  Merchandise and services offerings 
D)  Mission statement 
E)  Training and motivating sales associates 
A)  Target markets 
B)  Retail locations 
C)  Merchandise and services offerings 
D)  Mission statement 
E)  Training and motivating sales associates

Question 20

Provinces with the highest retail sales in order are:

Accepted Answer

A)  Ontario, British Columbia, Quebec, and Alberta 
B)  Ontario, Alberta, Quebec, and British Columbia 
C)  Alberta, Atlantic Canada, Ontario, British Columbia, and Quebec 
D)  Ontario, Quebec, Alberta, and British Columbia 
E)  Quebec, British Columbia, Prairies, Ontario, and Atlantic Canada 
A)  Ontario, British Columbia, Quebec, and Alberta 
B)  Ontario, Alberta, Quebec, and British Columbia 
C)  Alberta, Atlantic Canada, Ontario, British Columbia, and Quebec 
D)  Ontario, Quebec, Alberta, and British Columbia 
E)  Quebec, British Columbia, Prairies, Ontario, and Atlantic Canada

Best Buy (electronics)and Future Shop (electronics)are what type of competitors?

A video rental,the purchase of a book on Amazon.com,buying a George Foreman Grill after watching an infomercial and getting a pedicure are all examples of ________ activities-the sale of goods and services to the ultimate consumer.

With manufacturers legally able to sell direct from the factories,why should retailers exist?

Scrambled merchandising increases _______ which occurs between retailers that sell similar merchandise using different formats,such as discount and department stores.

Why is location strategy important for both consumers and for competitive reasons?

Which of the following would be an example of intertype competition?

Which of the following would be an example of intratype competitors?

To implement a retail strategy,a retailer must develop a _____ that satisfies the needs of its target market better than its competitors.

The philosophy,strategies,programs,and systems that focus on identifying and building loyalty with a retailer's most-valued customers are called ____________.

Best Buy purchases many of the CDs,PlayStation 2 games,DVDs and DVD players by the truckload,then sells them in smaller quantities to its stores where consumers are allowed to buy them one at a time.What business function is Best Buy performing?

Which of the following is part of a retailer's retail mix?

A retailer that is vertically integrated:

Increasing intertype competition has made it harder for retailers to identify their:

Why would a drug store add novelty gifts,fresh bread,pre-wrapped sandwiches and milk to its product mix?

Which of the following parts of the retail mix can be utilized by a small hardware store?

A retailer's role in the distribution channel is to:

Retailers face ethical issues on a regular basis.The following are all TRUE except:

Why do retailers consider customers as important when developing a retail strategy?

Retail managers must make complex decisions including all of the following except:

Provinces with the highest retail sales in order are:

Types of Retailers

Customer Buying Behaviour

Retail Market Strategy

Retail Locations Strategytrade Area Decisions and Site Assessment

Store Design, layout, and Visual Merchandising Strategy

International Retailing Strategy

Financial Strategy

Information Systems and Supply Chain Management

Merchandise Management

Buying Strategies

Retail Pricing

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Appealing to the Customer: Retail Communication Mix

Filters

Exam 1: Introduction to the World of Retailing

Best Buy (electronics)and Future Shop (electronics)are what type of competitors?

A video rental,the purchase of a book on Amazon.com,buying a George Foreman Grill after watching an infomercial and getting a pedicure are all examples of ________ activities-the sale of goods and services to the ultimate consumer.

With manufacturers legally able to sell direct from the factories,why should retailers exist?

Scrambled merchandising increases _______ which occurs between retailers that sell similar merchandise using different formats,such as discount and department stores.

Why is location strategy important for both consumers and for competitive reasons?

Which of the following would be an example of intertype competition?

Which of the following would be an example of intratype competitors?

To implement a retail strategy,a retailer must develop a _____ that satisfies the needs of its target market better than its competitors.

The philosophy,strategies,programs,and systems that focus on identifying and building loyalty with a retailer's most-valued customers are called ____________.

Best Buy purchases many of the CDs,PlayStation 2 games,DVDs and DVD players by the truckload,then sells them in smaller quantities to its stores where consumers are allowed to buy them one at a time.What business function is Best Buy performing?

Which of the following is part of a retailer's retail mix?

A retailer that is vertically integrated:

Increasing intertype competition has made it harder for retailers to identify their:

Why would a drug store add novelty gifts,fresh bread,pre-wrapped sandwiches and milk to its product mix?

Which of the following parts of the retail mix can be utilized by a small hardware store?

A retailer's role in the distribution channel is to:

Retailers face ethical issues on a regular basis.The following are all TRUE except:

Why do retailers consider customers as important when developing a retail strategy?

Retail managers must make complex decisions including all of the following except:

Provinces with the highest retail sales in order are:

Types of Retailers

Customer Buying Behaviour

Retail Market Strategy

Retail Locations Strategytrade Area Decisions and Site Assessment

Store Design, layout, and Visual Merchandising Strategy

International Retailing Strategy

Financial Strategy

Information Systems and Supply Chain Management

Merchandise Management

Buying Strategies

Retail Pricing

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Appealing to the Customer: Retail Communication Mix

Filters