Exam 3: Customer Buying Behaviour

Bed and breakfasts that specialize in healthy meals and activities focus on advertising their offering in health and fitness magazines because through this medium,their customers are:

Which of the following is an example of a subculture in Canada?

What does it mean when a retailer says that she wants to find a retail market segment that is accessible?

According to a recent study by PricewaterhouseCoopers and TNS Retail Forward,"Retailing 2015: New Frontiers",which of the following is NOT considered a consumer mind-set mega trend?

Why are retailers not always able to use demographics for market segmentation?

A(n)________________ is one or more persons who use feelings or behaviours as a basis of comparison for beliefs.

Retailers use a variety of approaches to stimulate problem recognition and motivate customers to visit their stores and buy merchandise including all of the following except:

Retailers want to reduce the number of abandoned shopping carts by making it easier to purchase merchandise.What steps can a retailer take to reduce abandoned carts-both in-store and on-line?

Customers who spend 40 minutes in a store are more than twice as likely to:

A cruise ship specializing in entertaining families with children would most likely be using _______________ segmentation to attract business.

Harley Davidson dealers sell merchandise that interest men in their forties,who are financially able to purchase motorcycles,and aspiring bikers in their teens,who are financially able to purchase sports caps and t-shirts.Harley Davidson would focus on which of the following segmentations?

__________ segmentation is the primary means for segmenting the aging baby boomer retail market.

Kathy's son started school and brought home the supply list.Among the required supplies were green ink pens.Kathy thought that finding boxes carrying only green pens would be difficult until her neighbour informed her that Staples carried packs of twelve.In turn,Kathy shared this information with yet another mother down the block who was also perplexed as to where to purchase the pens.Which of the following approaches should Staples use in defining its market segment?

What segmentation method would a national retail chain use to sell paints custom designed for the various regions of the Canada?

Which of the following is not a criterion for evaluating retail market segments?

An example of cross-shopping occurs when

Which of the following segmentation methods would be most appropriate for a retailer selling apparel to wear to the beach?

La Senza Girl is a specialty retailer with assortments that are of interest to young teens.La Senza Girl is catering to a particular:

The Grand Casino has identified 2,000 people it categorizes as high rollers.Since the casino people contend that there are no unifying demographics that can be used to identify a high roller,what sort of segmentation must they be using?

The retail market segments for licensed World Wrestling Entertainment shirts,jackets,and hats are 6- to 17-year-old boys,18- to 24-year-old women,and 18- to 44-year-old men.This retail market segment is based on _______________ segmentation.