Question 1

_____________ is used when retailers offer a limited number of predetermined price points within a classification.

Accepted Answer

A)  Flexible pricing 
B)  Price lining 
C)  Price presentation 
D)  Competitive pricing 
E)  Price limiting 
A)  Flexible pricing 
B)  Price lining 
C)  Price presentation 
D)  Competitive pricing 
E)  Price limiting B

Question 2

Having the accessories near the women's ready-to-wear clothing is an example of ___________ departments.

Accepted Answer

adjacent

Question 3

Grid store layouts:

Accepted Answer

A)  are also called loop layouts 
B)  are cost-efficient 
C)  encourage impulse purchasing 
D)  are one of the most aesthetically pleasing designs 
E)  are described by all of these 
A)  are also called loop layouts 
B)  are cost-efficient 
C)  encourage impulse purchasing 
D)  are one of the most aesthetically pleasing designs 
E)  are described by all of these B

Question 4

Blockbuster video rental stores typically place the most current tape boxes on shelves so that the scenes depicted on the tape box can attract the customer.This is an example of:

Accepted Answer

A)  tonnage merchandising 
B)  vertical merchandising 
C)  frontal presentation 
D)  colour presentation 
E)  idea-oriented presentation 
A)  tonnage merchandising 
B)  vertical merchandising 
C)  frontal presentation 
D)  colour presentation 
E)  idea-oriented presentation

Question 5

________________ areas are the most valuable piece of real estate in the store.

Accepted Answer

The answer of ________________ areas are the most valuable piece...

Question 6

The retail "wall" offers the following merchandising benefits except:

Accepted Answer

A)  Is a focal point for seasonal merchandise 
B)  Effectively sells more high-margin merchandise than floor fixtures 
C)  Holds minimal merchandise 
D)  Can present coordinated face-outs with a multiple fashion story in a small space 
E)  All of these are benefits 
A)  Is a focal point for seasonal merchandise 
B)  Effectively sells more high-margin merchandise than floor fixtures 
C)  Holds minimal merchandise 
D)  Can present coordinated face-outs with a multiple fashion story in a small space 
E)  All of these are benefits

Question 7

To design a good store layout,store managers must:

Accepted Answer

A)  create a store layout that entices customers to purchase more than they had originally planned 
B)  create an even division between storage space and selling space 
C)  consider how the store layout will photograph for ads 
D)  never exceed his or her budget 
E)  model the store design on its competitors so customers can recognize the layout 
A)  create a store layout that entices customers to purchase more than they had originally planned 
B)  create an even division between storage space and selling space 
C)  consider how the store layout will photograph for ads 
D)  never exceed his or her budget 
E)  model the store design on its competitors so customers can recognize the layout

Question 8

________________ are maps that prescribe the location of merchandise based on profitability and other factors.

Accepted Answer

The answer of ________________ are maps that prescribe the location...

Question 9

What are the disadvantages of the free-form layout?

Accepted Answer

The disadvantages are that (1)fixtures t

Question 10

What is the advantage of the free-form layout to the consumer?

Accepted Answer

A)  The layout guides the customer through the store 
B)  Customers are encouraged to explore the store with this type of layout 
C)  Customers feel like they are in a relaxed environment and are more likely to buy 
D)  This type of layout is designed to get the customer's attention 
E)  Customers can purchase merchandise in this type of layout 
A)  The layout guides the customer through the store 
B)  Customers are encouraged to explore the store with this type of layout 
C)  Customers feel like they are in a relaxed environment and are more likely to buy 
D)  This type of layout is designed to get the customer's attention 
E)  Customers can purchase merchandise in this type of layout

Question 11

In the cereal aisle at the supermarket,Reese noted that while brands of cereal aimed at appealing to adults were at his eye-level,Fruit-Loops and other brands appealing to children were just at his son's eye level.What kind of merchandise presentation is the supermarket using on this aisle?

Accepted Answer

A)  Tonnage merchandising 
B)  Colour presentation 
C)  Frontal presentation 
D)  Idea-oriented presentation 
E)  Vertical merchandising 
A)  Tonnage merchandising 
B)  Colour presentation 
C)  Frontal presentation 
D)  Idea-oriented presentation 
E)  Vertical merchandising

Question 12

In which of the following stores would you be most likely to encounter a straight rack?

Accepted Answer

A)  The Green Gate, a florist 
B)  Toys R Us 
C)  The Bay department store 
D)  IGA supermarkets 
E)  Coles bookstores 
A)  The Green Gate, a florist 
B)  Toys R Us 
C)  The Bay department store 
D)  IGA supermarkets 
E)  Coles bookstores

Question 13

Which of the following best describes the free-form layout?

Accepted Answer

A)  It is the least aesthetically pleasing of all the store layouts 
B)  It uses repetitive, symmetrical pattern. 
C)  It enhances the productivity of the store's selling space by its tight arrangements 
D)  It is very cost-efficient 
E)  It is described by none of these statements 
A)  It is the least aesthetically pleasing of all the store layouts 
B)  It uses repetitive, symmetrical pattern. 
C)  It enhances the productivity of the store's selling space by its tight arrangements 
D)  It is very cost-efficient 
E)  It is described by none of these statements

Question 14

The _______________ layout is a store design containing long gondolas of merchandise and aisles in a repetitive manner.

Accepted Answer

The answer of The _______________ layout is a store design...

Question 15

A free-form layout,also known as a(n)___________________,arranges fixtures and aisles asymmetrically.

Accepted Answer

The answer of A free-form layout,also known as a(n)___________________,arranges fixtures...

Question 16

Boris wanted to buy a life-like owl for his office for Halloween.He found the owls in an aisle at Zellers that had costumes,candy,and decorations.This special section is an example of a(n):

Accepted Answer

A)  promotional area 
B)  gondola display 
C)  freestanding fixture 
D)  point-of-purchase area 
E)  consumer motivator 
A)  promotional area 
B)  gondola display 
C)  freestanding fixture 
D)  point-of-purchase area 
E)  consumer motivator

Question 17

The ease and speed (flexibility)of content development and deployment of _____________________ enables the content to be varied within and across stores at different times of the day or days of the week and to capture changing market developments.

Accepted Answer

The answer of The ease and speed (flexibility)of content development...

Question 18

Bloomingdales in New York uses time-released atomizers that spray a lavender scent in the lingerie department.The managers say it enhances the customer's shopping experience,soothes shoppers,and increases sales.Which of the following design objectives would this practice most likely satisfy?

Accepted Answer

A)  Design should consider cost versus value 
B)  Design should be flexible 
C)  Design should be consistent with the retailer's strategy 
D)  Design should include aromatherapy 
E)  Design should positively influence consumer behaviour 
A)  Design should consider cost versus value 
B)  Design should be flexible 
C)  Design should be consistent with the retailer's strategy 
D)  Design should include aromatherapy 
E)  Design should positively influence consumer behaviour

Question 19

A method of displaying merchandise in which the retailer exposes as much of the product as possible to catch the customer's eye is called ________________.

Accepted Answer

frontal pr

Question 20

Which of the following is a general type of store layout design used by grocery and drugstore retailers?

Accepted Answer

A)  Racetrack 
B)  Loop 
C)  Free-form 
D)  Grid 
E)  Boutique 
A)  Racetrack 
B)  Loop 
C)  Free-form 
D)  Grid 
E)  Boutique

_____________ is used when retailers offer a limited number of predetermined price points within a classification.

Having the accessories near the women's ready-to-wear clothing is an example of ___________ departments.

Grid store layouts:

Blockbuster video rental stores typically place the most current tape boxes on shelves so that the scenes depicted on the tape box can attract the customer.This is an example of:

________________ areas are the most valuable piece of real estate in the store.

The retail "wall" offers the following merchandising benefits except:

To design a good store layout,store managers must:

________________ are maps that prescribe the location of merchandise based on profitability and other factors.

What are the disadvantages of the free-form layout?

What is the advantage of the free-form layout to the consumer?

In the cereal aisle at the supermarket,Reese noted that while brands of cereal aimed at appealing to adults were at his eye-level,Fruit-Loops and other brands appealing to children were just at his son's eye level.What kind of merchandise presentation is the supermarket using on this aisle?

In which of the following stores would you be most likely to encounter a straight rack?

Which of the following best describes the free-form layout?

The _______________ layout is a store design containing long gondolas of merchandise and aisles in a repetitive manner.

A free-form layout,also known as a(n)___________________,arranges fixtures and aisles asymmetrically.

Boris wanted to buy a life-like owl for his office for Halloween.He found the owls in an aisle at Zellers that had costumes,candy,and decorations.This special section is an example of a(n):

The ease and speed (flexibility)of content development and deployment of _____________________ enables the content to be varied within and across stores at different times of the day or days of the week and to capture changing market developments.

Bloomingdales in New York uses time-released atomizers that spray a lavender scent in the lingerie department.The managers say it enhances the customer's shopping experience,soothes shoppers,and increases sales.Which of the following design objectives would this practice most likely satisfy?

A method of displaying merchandise in which the retailer exposes as much of the product as possible to catch the customer's eye is called ________________.

Which of the following is a general type of store layout design used by grocery and drugstore retailers?

Introduction to the World of Retailing

Types of Retailers

Customer Buying Behaviour

Retail Market Strategy

Retail Locations Strategytrade Area Decisions and Site Assessment

International Retailing Strategy

Financial Strategy

Information Systems and Supply Chain Management

Merchandise Management

Buying Strategies

Retail Pricing

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Appealing to the Customer: Retail Communication Mix

Filters

Exam 6: Store Design, layout, and Visual Merchandising Strategy

_____________ is used when retailers offer a limited number of predetermined price points within a classification.

Having the accessories near the women's ready-to-wear clothing is an example of ___________ departments.

Grid store layouts:

Blockbuster video rental stores typically place the most current tape boxes on shelves so that the scenes depicted on the tape box can attract the customer.This is an example of:

________________ areas are the most valuable piece of real estate in the store.

The retail "wall" offers the following merchandising benefits except:

To design a good store layout,store managers must:

________________ are maps that prescribe the location of merchandise based on profitability and other factors.

What are the disadvantages of the free-form layout?

What is the advantage of the free-form layout to the consumer?

In the cereal aisle at the supermarket,Reese noted that while brands of cereal aimed at appealing to adults were at his eye-level,Fruit-Loops and other brands appealing to children were just at his son's eye level.What kind of merchandise presentation is the supermarket using on this aisle?

In which of the following stores would you be most likely to encounter a straight rack?

Which of the following best describes the free-form layout?

The _______________ layout is a store design containing long gondolas of merchandise and aisles in a repetitive manner.

A free-form layout,also known as a(n)___________________,arranges fixtures and aisles asymmetrically.

Boris wanted to buy a life-like owl for his office for Halloween.He found the owls in an aisle at Zellers that had costumes,candy,and decorations.This special section is an example of a(n):

The ease and speed (flexibility)of content development and deployment of _____________________ enables the content to be varied within and across stores at different times of the day or days of the week and to capture changing market developments.

Bloomingdales in New York uses time-released atomizers that spray a lavender scent in the lingerie department.The managers say it enhances the customer's shopping experience,soothes shoppers,and increases sales.Which of the following design objectives would this practice most likely satisfy?

A method of displaying merchandise in which the retailer exposes as much of the product as possible to catch the customer's eye is called ________________.

Which of the following is a general type of store layout design used by grocery and drugstore retailers?

Introduction to the World of Retailing

Types of Retailers

Customer Buying Behaviour

Retail Market Strategy

Retail Locations Strategytrade Area Decisions and Site Assessment

International Retailing Strategy

Financial Strategy

Information Systems and Supply Chain Management

Merchandise Management

Buying Strategies

Retail Pricing

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Appealing to the Customer: Retail Communication Mix

Filters