Exam 18: Sales Promotion Overview and the Role of Trade Promotion

Suppose that CatGenie learns that one of its competitors,NoMoreLitter,is about to introduce a new product.CatGenie quickly develops a special price-off deal to prevent the competitor from stealing market share.The objective of this deal is to _____ consumers and thereby _____ the sales of the competitor's new product.

Which of the following is an example of a push strategy?

A manufacturer's customized loyalty program using a retailer's shopper database is an example of _____.

Combined efforts of advertising and display positively interact to boost a dealt brand's retail sales.

Discuss three things sales promotion can accomplish and three things sales promotion cannot accomplish.

Manufacturers pay slotting allowances to retailers to get the retailer to purchase the product.

What changes have taken place with respect to accounting rules related to sales promotions and why are they significant?

A manufacturer's objective for using trade-oriented sales promotion could include building retail inventories.

Trade promotions are appropriately timed when they are used strategically to offset competitive promotional activity.

Trade promotions are most effective when _____.

Forward buying does not always benefit manufacturers because _____.

The _____ strategy consists of a manufacturer directing personal selling,trade advertising,and trade-oriented sales promotion to wholesalers and retailers.

_____ is a form of pricing whereby a manufacturer charges the same price for a particular brand day in and day out.

Temporary retail price reductions substantially increase sales,both in the short- and long-term.

Research has shown that consumers seem to increase their consumption rate of stockpiled products when the product is convenient to consume compared with when it requires preparation.

Dayton's Department Stores featured a manufacturer's brand in their advertisements.Dayton's would have received a(n)_____ from the manufacturer.

Which of the following is NOT a factor accounting for the shift from consumer advertising to promotion?

Consumer packaged-goods companies are the biggest users of sales promotion.

Dial Corporation had to pay a fee to a retail chain for having an unsuccessful product removed from their distribution centers.This fee is known as _____.

Trade allowances are also called trade deals.