Exam 4: Building Competitive Advantage Through Functional-Level Strategy

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Poor commercialization occurs when there is definite customer demand for a new product, but the product is not well adapted to customer needs because of factors such as poor design and poor quality.

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Just-in-time inventory systems:

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Sherree works at Dustcloud Manufacturing where she is part of a seven member team.Her team coordinates its own activities as well as makes its own hiring, training, work, and reward decisions.This type of team is referred to as a virtual team.

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refers to unit cost increases associated with a large scale of output.

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Customer focus in a function of only the lower levels of an organization.

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Close integration between research and development (R&D), production and marketing can help a company avoid innovation failures.

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The "sigma" in the Six Sigma name refers to the Greek letter meaning standard deviation from the mean.

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Which of the following does the philosophy underlying TQM include?

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A benefit oflong-time customer loyalty is the free advertising that customers provide for a company tluough referrals.

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The challenge for a company's human resource function is to find ways to lower wage and benefits costs.

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Employee productivity is:

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Strong brand loyalty leads to more sales and the ability to charge higher prices.

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Six Sigma is a quality and efficiency program derived from the concept of Total Quality Management, and was widely used in Japan before acceptance in the U.S.

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Although important, unfortunately, innovation plays a minor role in achieving competitive advantage.

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A company's hiring strategy:

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