Exam 9: Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing

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Horizontal integration can lead to low cost advantages but rarely to differentiation advantages.

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Companies that outsource most or all of their value creation activities are often referred to as virtual corporations.

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Vertical integration can strengthen a company's differentiation advantage.

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When a bank offers horne mortgages and credit cards to its checking account customers, it is using horizontal integration strategy.

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The final part of the strategy formulation process is:

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How can strategic outsourcing strengthen a company's business model and increase its profitability?

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Transfer pricing refers when a company is taken advantage of by another company it does business with after it has made an investment in expensive specialized assets to better meet the needs of the other company.

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Product bundling occurs when a finn offers a range of products that are sold together at a single price.

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In 1999, two pharmaceutical companies that shared an equal market share decided to pool their operations to create a new firm that was known by a different name.This is an example of a(n):

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When a company outsources its noncore activities to specialists, it looses its capabilities to differentiate its fmal products.

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