Exam 5: Understanding Organizations As Customers
Exam 1: Creating Customer Relationships and Value Through Marketing244 Questions
Exam 2: Developing Successful Organizational and Marketing Strategies341 Questions
Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility379 Questions
Exam 4: Understanding Consumer Behavior380 Questions
Exam 5: Understanding Organizations As Customers249 Questions
Exam 6: Understanding and Reaching Global Consumers and Markets239 Questions
Exam 7: Marketing Research: From Customer Insights to Actions287 Questions
Exam 8: Market Segmentation, Targeting, and Positioning232 Questions
Exam 9: Developing New Products and Services388 Questions
Exam 10: Managing Successful Products, Services, and Brands408 Questions
Exam 11: Pricing Products and Services407 Questions
Exam 12: Managing Marketing Channels and Supply Chains324 Questions
Exam 13: Retailing and Wholesaling347 Questions
Exam 14: Integrated Marketing Communications and Direct Marketing302 Questions
Exam 15: Advertising, Sales Promotion, and Public Relations369 Questions
Exam 16: Using Social Media to Connect With Consumers180 Questions
Exam 17: Personal Selling and Sales Management302 Questions
Exam 18: Implementing Interactive and Multichannel Marketing262 Questions
Select questions type
To be a Walmart supplier, a firm must be able to deliver its products to its distribution centers within a 16-minute window. If the driver arrives before or after the scheduled window, the supplier will be turned away and fined. Walmart's insistence on choosing a supplier based upon its ability to provide on-time delivery is an example of a(n)
(Multiple Choice)
4.8/5
(33)
Important product or service characteristics in organizational buying include which of the following?
(Multiple Choice)
4.9/5
(33)
Dell, Inc. sells surplus, refurbished, or closeout computer merchandise at its dellauction.com website to many buyers who bid competitively against one another. This is an example of a
(Multiple Choice)
4.9/5
(33)
General Electric manufactures electric motors for its clothes dryers. The firm uses a formal vendor rating system to evaluate suppliers and notify those whose parts did not meet quality standards. If a supplier fails to correct the problem, GE will drop it as a future supplier. Which stage in the organizational buying decision process would GE make this evaluation?
(Multiple Choice)
4.8/5
(29)
If a purchase is a new buy for a manufacturer, the seller should expect to
(Multiple Choice)
5.0/5
(26)
The services market sells diverse services such as legal advice, auto repair, and dry cleaning. Along with finance, insurance, real estate, __________, communication and public utility firms, as well as not-for-profits, these firms represent about 75 percent of all industrial firms.
(Multiple Choice)
4.8/5
(36)
Important market characteristics in organizational buying behavior include which of the following?
(Multiple Choice)
4.7/5
(34)
The predominant person-to-person trading community in the world is
(Multiple Choice)
4.9/5
(41)
On a visit to Conner Industries, a West Plains Band Saw salesperson heard a production employee saying, "This band saw has a 36-inch wheel that could really save us time, and with its adjustable height, it can be operated by someone tall like me as well as by our shorter workers. I bet this would speed up my production time by 30 percent. Why don't we order this band saw?" The person the salesperson heard giving input has which buying center role?
(Multiple Choice)
5.0/5
(33)
If General Motors (GM) purchases Borg-Warner transmissions, and Borg-Warner buys trucks and cars from GM, they would be demonstrating which type of buyer-seller interaction?
(Multiple Choice)
4.8/5
(34)
Although not strictly illegal, the U.S. Justice Department frowns on reciprocity because the practice
(Multiple Choice)
4.9/5
(35)
Mining companies, farms, financial services, and fisheries are all examples of
(Multiple Choice)
4.8/5
(25)
Many companies have broadened their buying objectives to include an emphasis on
(Multiple Choice)
4.9/5
(35)
Once an organization passes through the problem recognition stage of the organizational buying decision process, it reaches the __________ stage.
(Multiple Choice)
4.8/5
(38)
Showing 201 - 220 of 249
Filters
- Essay(0)
- Multiple Choice(0)
- Short Answer(0)
- True False(0)
- Matching(0)