Question 1

-Figure 4-5 above depicts the Maslow __________.

Accepted Answer

A) motivation for preservation 
B) products pyramid 
C) hierarchy of needs 
D) ladder of effects 
E) psychosocial influences 
A) motivation for preservation 
B) products pyramid 
C) hierarchy of needs 
D) ladder of effects 
E) psychosocial influences C

Question 2

Consumer behavior that results from consumer socialization, passage through the family life cycle, and decision-making within the family or household is referred to as __________ influence.

Accepted Answer

A) psychographic 
B) demographic 
C) family 
D) reference group 
E) personal 
A) psychographic 
B) demographic 
C) family 
D) reference group 
E) personal C

Question 3

Because the average consumer operates in a complex environment, the human brain attempts to organize and interpret information with a process referred to as

Accepted Answer

A) selective retention. 
B) selective attention. 
C) selective exposure. 
D) selective perception. 
E) stimulus discrimination. 
A) selective retention. 
B) selective attention. 
C) selective exposure. 
D) selective perception. 
E) stimulus discrimination. D

Question 4

Personality refers to

Accepted Answer

A) the attitudes that determine how people spend their time and resources and what they consider important. 
B) the way people see themselves and others. 
C) the process by which an individual selects, organizes, and interprets information to create a meaningful ideal self. 
D) a person's consistent behaviors or responses to recurring situations. 
E) those qualities that either attract or repel other members of a person's personal, social, or professional environment. 
A) the attitudes that determine how people spend their time and resources and what they consider important. 
B) the way people see themselves and others. 
C) the process by which an individual selects, organizes, and interprets information to create a meaningful ideal self. 
D) a person's consistent behaviors or responses to recurring situations. 
E) those qualities that either attract or repel other members of a person's personal, social, or professional environment.

Question 5

-In Figure 4-3 above, column B represents which of the following in terms of consumer involvement and product knowledge?

Accepted Answer

A) consideration set 
B) routine problem solving 
C) limited problem solving 
D) extended problem solving 
E) integrated problem solving 
A) consideration set 
B) routine problem solving 
C) limited problem solving 
D) extended problem solving 
E) integrated problem solving

Question 6

All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases EXCEPT:

Accepted Answer

A) securing endorsements from influential people. 
B) providing warranties and guarantees. 
C) providing free trials of the product. 
D) giving extensive usage instructions. 
E) using subliminal advertising. 
A) securing endorsements from influential people. 
B) providing warranties and guarantees. 
C) providing free trials of the product. 
D) giving extensive usage instructions. 
E) using subliminal advertising.

Question 7

Charlie was standing outside of his classroom talking on the phone when a friend heard him say, "Thank you for taking my call so quickly. I'd like to order the 32-gigabyte iPad. I'll pick it up today at the Southdale Apple Store. Can I use the easy pay plan?" Charlie was in which stage of the consumer purchase decision process?

Accepted Answer

A) problem recognition 
B) alternative evaluation 
C) information search 
D) purchase decision 
E) postpurchase evaluation 
A) problem recognition 
B) alternative evaluation 
C) information search 
D) purchase decision 
E) postpurchase evaluation

Question 8

An example of a public source of information consulted during an external search would include

Accepted Answer

A) advertising. 
B) relatives. 
C) salespeople. 
D) friends. 
E) product-rating organizations. 
A) advertising. 
B) relatives. 
C) salespeople. 
D) friends. 
E) product-rating organizations.

Question 9

Consumers accompanied by children

Accepted Answer

A) purchase twice as much as they normally would if shopping with other adults. 
B) purchase about 40 percent more than when shopping alone. 
C) purchase 40 less than they normally would if shopping with their spouses. 
D) spend 40 percent less than when shopping alone. 
E) spend exactly the same amount as when shopping alone 
A) purchase twice as much as they normally would if shopping with other adults. 
B) purchase about 40 percent more than when shopping alone. 
C) purchase 40 less than they normally would if shopping with their spouses. 
D) spend 40 percent less than when shopping alone. 
E) spend exactly the same amount as when shopping alone

Question 10

All of the following would impact your decision about when to buy an offering EXCEPT:

Accepted Answer

A) the manufacturer is currently offering a $25 rebate. 
B) you don't have the money now and don't get paid until Friday. 
C) the product is on sale. 
D) the store is closing in 10 minutes. 
E) the retailer's return policy is very relaxed. 
A) the manufacturer is currently offering a $25 rebate. 
B) you don't have the money now and don't get paid until Friday. 
C) the product is on sale. 
D) the store is closing in 10 minutes. 
E) the retailer's return policy is very relaxed.

Question 11

At the __________ of the consumer purchase decision process, a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.

Accepted Answer

A) problem recognition stage 
B) information search stage 
C) alternative evaluation stage 
D) purchase decision stage 
E) postpurchase stage 
A) problem recognition stage 
B) information search stage 
C) alternative evaluation stage 
D) purchase decision stage 
E) postpurchase stage

Question 12

Which of the following is NOT an example of a marketer-dominated source of information consulted during an external search?

Accepted Answer

A) advertising 
B) point-of-purchase displays 
C) Consumer Reports magazine 
D) company salespeople 
E) company websites 
A) advertising 
B) point-of-purchase displays 
C) Consumer Reports magazine 
D) company salespeople 
E) company websites

Question 13

There are five stages in the consumer purchase decision process. The second stage is __________.

Accepted Answer

A) information search 
B) purchase decision 
C) alternative evaluation 
D) opportunity identification 
E) problem recognition 
A) information search 
B) purchase decision 
C) alternative evaluation 
D) opportunity identification 
E) problem recognition

Question 14

Which of the following is a concept from behavioral learning theory that marketers use?

Accepted Answer

A) selective comprehension. 
B) selective retention. 
C) stimulus generalization. 
D) cognitive dissonance. 
E) routine problem solving. 
A) selective comprehension. 
B) selective retention. 
C) stimulus generalization. 
D) cognitive dissonance. 
E) routine problem solving.

Question 15

Comparative advertising, in which one brand is compared to another, is intended to cause consumers to perceive differences between the products featured in the advertising. Marketers who employ comparative advertising are trying to use __________ to make consumers believe that their products are better than competitors' offerings.

Accepted Answer

A) cognitive dissonance 
B) selective retention 
C) selective comprehension 
D) stimulus generalization 
E) stimulus discrimination 
A) cognitive dissonance 
B) selective retention 
C) selective comprehension 
D) stimulus generalization 
E) stimulus discrimination

Question 16

Kendall was excited to begin her new job after she graduated from college. Which of the following purchases would most likely have the greatest perceived risk for her the day before she begins the job?

Accepted Answer

A) a subscription to The Wall Street Journal 
B) an outfit for her first day 
C) a new coffee maker 
D) flowers to decorate her new apartment 
E) running shoes 
A) a subscription to The Wall Street Journal 
B) an outfit for her first day 
C) a new coffee maker 
D) flowers to decorate her new apartment 
E) running shoes

Question 17

Bob's best friend Mike turns 25 next week. Bob decided to purchase Mike a tablet device/e-book reader as a present. Because Bob has purchased three personal computers and other consumer electronic devices over the past five years, he scanned his memory for various brand options. This is an example of what part of the consumer purchase decision process?

Accepted Answer

A) recollection search 
B) external search 
C) evaluative criteria 
D) antecedent states 
E) internal search 
A) recollection search 
B) external search 
C) evaluative criteria 
D) antecedent states 
E) internal search

Question 18

What percentage of all consumer conversations about brands happens face-to-face?

Accepted Answer

A) 25 percent 
B) 33 percent 
C) 50 percent 
D) 75 percent 
E) 90 percent 
A) 25 percent 
B) 33 percent 
C) 50 percent 
D) 75 percent 
E) 90 percent

Question 19

Scanning your memory for previous experiences with products or brands is called

Accepted Answer

A) problem recognition. 
B) alternative evaluation. 
C) cognitive dissonance. 
D) internal search. 
E) external search. 
A) problem recognition. 
B) alternative evaluation. 
C) cognitive dissonance. 
D) internal search. 
E) external search.

Question 20

Enduring characteristics within a person or in his or her relationship with others are referred to as a(n) __________.

Accepted Answer

A) key trait 
B) persona 
C) self-concept 
D) core value 
E) ideal self 
A) key trait 
B) persona 
C) self-concept 
D) core value 
E) ideal self

-Figure 4-5 above depicts the Maslow __________.

Consumer behavior that results from consumer socialization, passage through the family life cycle, and decision-making within the family or household is referred to as __________ influence.

Because the average consumer operates in a complex environment, the human brain attempts to organize and interpret information with a process referred to as

Personality refers to

-In Figure 4-3 above, column B represents which of the following in terms of consumer involvement and product knowledge?

All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases EXCEPT:

An example of a public source of information consulted during an external search would include

Consumers accompanied by children

All of the following would impact your decision about when to buy an offering EXCEPT:

At the __________ of the consumer purchase decision process, a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.

Which of the following is NOT an example of a marketer-dominated source of information consulted during an external search?

There are five stages in the consumer purchase decision process. The second stage is __________.

Which of the following is a concept from behavioral learning theory that marketers use?

Kendall was excited to begin her new job after she graduated from college. Which of the following purchases would most likely have the greatest perceived risk for her the day before she begins the job?

What percentage of all consumer conversations about brands happens face-to-face?

Scanning your memory for previous experiences with products or brands is called

Enduring characteristics within a person or in his or her relationship with others are referred to as a(n) __________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 4: Understanding Consumer Behavior

-Figure 4-5 above depicts the Maslow __________.

Consumer behavior that results from consumer socialization, passage through the family life cycle, and decision-making within the family or household is referred to as __________ influence.

Because the average consumer operates in a complex environment, the human brain attempts to organize and interpret information with a process referred to as

Personality refers to

-In Figure 4-3 above, column B represents which of the following in terms of consumer involvement and product knowledge?

All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases EXCEPT:

An example of a public source of information consulted during an external search would include

Consumers accompanied by children

All of the following would impact your decision about when to buy an offering EXCEPT:

At the __________ of the consumer purchase decision process, a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.

Which of the following is NOT an example of a marketer-dominated source of information consulted during an external search?

There are five stages in the consumer purchase decision process. The second stage is __________.

Which of the following is a concept from behavioral learning theory that marketers use?

Kendall was excited to begin her new job after she graduated from college. Which of the following purchases would most likely have the greatest perceived risk for her the day before she begins the job?

What percentage of all consumer conversations about brands happens face-to-face?

Scanning your memory for previous experiences with products or brands is called

Enduring characteristics within a person or in his or her relationship with others are referred to as a(n) __________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters