Exam 1: Creating Customer Relationships and Value Through Marketing

A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is known as a(n)

Customer relationship management refers to

Kraft produces Lunchables, a prepackaged meal usually consisting of several crackers, small slices of meat, and small slices of cheese. Other items in the product line contain small bottles of Chiquita Strawberry Banana Fruit smoothie, Capri-Sun juice, or Kool-Aid. The box is bright yellow and the quantity of food contained within it is small. The target market for Kraft Lunchables is most likely:

An inventor for 3M, David Windorski questioned dozens of students about how they study. They told him

The marketing department of an organization is responsible for facilitating __________.

During October, kiosk or "pop-up" stores often appear in many malls for the holiday season. Typically, these kiosks sell gift boxes of cheese, jewelry, and other items people think are appropriate seasonal gifts. In January, these "pop-up" retailers vanish. Is it possible for such a retailer to use relationship marketing? Explain your answer.

A market orientation refers to

Which of the following statements best describes a service?

The societal marketing concept

A student wants to buy a smartphone so she can share pictures with her friends. An insurance claims adjuster wants to buy a smartphone to document accidents (take pictures, write a report, etc.). If they both purchase the same model smartphone, such as an Apple iPhone, which statement is most accurate?

All of the following are true about marketing EXCEPT:

To avoid new-product failure, new-product expert Robert M. McMath suggests

In the performing arts world, box office technology has remained virtually unchanged since the 1980s. Tessitura is trying to change that by tracking every patron transaction, including ticket purchases, fund-raising, volunteering, and gift shop purchases, in one database. The information can help symphonies, operas, and theaters develop customer profiles to tailor sales messages to specific individuals. Tessitura will allow arts groups to engage in

It is said that goods, services, and ideas are marketed. Define goods, services, and ideas and give at least one example of each.

Four factors are required for marketing to occur: (1) two or more parties (individuals or organizations) with unsatisfied needs; (2) a desire and ability on their part to be satisfied; (3) a way for the parties to communicate; and (4) __________.

-As shown in the ad above, U.S. Bank delivers customer value by providing its customers with the best

Which of the following statements about stakeholders is most accurate?

Which of the following statements describes an environmental force?

Today, the standards of marketing practice have shifted from the interests of producers to the interests of __________.

The value to consumers that comes from making an item easy to purchase through the provision of credit cards and financial arrangements constitutes __________ utility.