Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

An increasing percentage of turkeys are now being marketed as free range. Consumers typically pay $1 more per pound for free-range turkeys, which are thought to have lived more humane or avian lives - and as a result, to taste better than conventionally-raised turkeys. The USDA defines a free-range bird as one that has been allowed access to the out-of-doors. Are turkey growers who allow their birds to access the out-of-doors only moments before they are killed acting socially responsible?

Factors influencing personal moral philosophy and ethical behavior include societal culture and norms, business culture and industry practices, and __________.

Jay Bloom's Pet Assure, a national pet health-care provider network based in Dover, N.J., recently took advantage of a rival's naïveté. When a West Coast provider of catastrophic pet coverage preannounced the addition of a wellness component (Pet Assure's specialty) in an interview with a tiny community newsweekly six months prior to launching it, Bloom was notified immediately through a web-based news monitoring service. This not only gave him time to add catastrophic benefits to one of his own wellness products, but also enabled him to get his offering to the market first. Jay Bloom relied on __________ to keep him abreast of his competitors' activities.

An important social trend is the continued concern for health and well-being in the United States. This is most likely evidenced by

Recently, Gap Inc. ended its relationship with 23 foreign production facilities due to code violations. Several closings occurred because of the use of child labor. In response to these events, the Gap created a large team whose purpose is to travel worldwide to ensure compliance with its Code of Vendor Conduct. This is an example of

The purpose of patent law is to

A proposed law in New Jersey would ban the use of tanning beds by anyone under the age of 18. This restriction would be an example of which environmental force?

The __________ provides for registration of a company's trademark, such as the Nike swoosh.

Post supports the Boys & Girls Clubs. For every coupon found on a box of any of the Post brands redeemed, Post promises to donate $0.10 to the organization. This is an example of

__________ is the form of competition where distribution is the only element of the marketing mix that exerts much of an impact on the firm.

Baby boomers can be defined as the generation of children born __________.

Environmental scanning refers to

-In the Generics photo above, the manufacturers of these products are concerned that their brand names will become generic. The legislation most likely to address this issue is the __________.

Consider the Coke-Pepsi photo above. Suppose you are a senior executive at Pepsi-Cola and a Coca-Cola employee offers to sell you the marketing plan and sample for a new Coke product at a modest price. When asked this question in an online survey, __________ percent of marketing and advertising executives said they would buy the plan and product sample if there were no repercussions.

The Electronic Signatures in Global and National Commerce Act makes digital signatures as valid as non-digital pen-and-ink signatures. This act created a demand for software and hardware that would collect, transmit, and receive digital signatures. This example indicates how __________ forces can work together in the marketing environment.

Buying a book at www.amazon.com to give as a birthday present is an example of a(n) __________ transaction.

There are many diet aids on the market. They promise immediate weight loss without exercise or a change in diet. Each is accompanied by a testimonial from a satisfied user. If you pay close attention, you will notice that each ad also contains the statement, "Results may vary." Most likely this statement is included to prevent the Federal Trade Commission (FTC) from requiring the dietary aid distributor from having to

Self-regulation refers to

Give an example of how each of the five environmental forces can impact an organization's marketing environment.

Generation X consumers are