Exam 7: Decision Making and Creativity

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Prospect theory and self-justification are the main causes of satisficing.

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False

The ideas that form during the insight stage of creativity need to be verified through conscious evaluation and experimentation.

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A higher rather than lower level of employee involvement is preferable when:

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B

In what stage of the decision-making process do emotions influence human decision making?

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Creativity should be used only in cases of non-programmed problems.

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A large financial institution is losing market share to savvy upstart companies,and it has asked its top marketing executive to identify the main reasons for the sliding fortunes.Describe three barriers that might cause the marketing executive to poorly identify the problem(s).An illustrative example in this context should be included for each barrier.

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Which of the following decision-making activities tends to make the most use of tacit knowledge?

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You have just been assigned the task of developing an innovative new product,using people from engineering,marketing,purchasing and one or two other departments in the organization.To help the group to be as creative as possible,you would:

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Escalation of commitment occurs when employees increase their support for a decision because most of their colleagues also support that decision.

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The rational choice model of decision making begins with:

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A marketing specialist needed to find a new way of marketing the company's main product to clients.While watching a movie one evening,the marketing specialist saw a scene that gave her inspiration for a new marketing plan.According to the creative process model,the stage in this creative process after inspiration is:

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Incubation and verification are:

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During a meeting,senior executives of a consumer products company tackled the problem that they were late in detecting several consumer trends,such as the trend towards using see-through plastics in kitchenware.While trying to determine the source of this problem,one executive said: "The main problem here is that we need to find a better industrial design firm to design our products." Which of the following best describes the decision-making problem that this executive is exhibiting?

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Creativity tends to suffer during times of downsizing and corporate restructuring.

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Employees should not make the final decision alone when conflict is likely among employees.

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WesTech Components wants to hire several people for jobs requiring a high degree of creativity.Identify three individual characteristics that WesTech should consider when selecting job applicants who have a high potential for creativity.

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Which of the following is a potential problem when evaluating and choosing alternatives in decision making?

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The decision maker's emotions play an important role in his or her identification of a problem or opportunity.

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The tendency for people to dislike losing a particular amount more than they like gaining the same amount is called:

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People with a high need to 'save face' are more likely to:

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