Exam 14: Game Theory and Competitive Strategy
Exam 1: Nature and Scope of Managerial Economics25 Questions
Exam 2: Economic Optimization45 Questions
Exam 3: Demand and Supply50 Questions
Exam 4: Demand Analysis46 Questions
Exam 5: Demand Estimation49 Questions
Exam 6: Forecasting50 Questions
Exam 7: Production Analysis and Compensation Policy50 Questions
Exam 8: Cost Analysis and Estimation50 Questions
Exam 9: Linear Programming32 Questions
Exam 10: Competitive Markets50 Questions
Exam 11: Performance and Strategy in Competitive Markets50 Questions
Exam 12: Monopoly and Monopsony50 Questions
Exam 13: Monopolistic Competition and Oligopoly48 Questions
Exam 14: Game Theory and Competitive Strategy37 Questions
Exam 15: Pricing Practices47 Questions
Exam 16: Risk Analysis47 Questions
Exam 17: Capital Budgeting50 Questions
Exam 18: Organization Structure and Corporate Governance50 Questions
Exam 19: Government in the Market Economy50 Questions
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Game Theory Classifications.
Demonstrate whether each of the following statements is true or false.
A. In a zero-sum game, one player's gain is another player's loss.
B. Joint action is favored in all positive-sum games.
C. If a game that holds the potential for mutual gain, it is called a cooperative game.
D. In a sequential game players act at the same point in time and must make their initial moves in isolation without any direct knowledge of moves made by other players.
E. When conflict holds the potential for mutual loss, it is called a negative-sum game.
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Correct Answer:
A. True. In a zero-sum game, one player's gain is another player's loss.
B. False. Joint action is favored in all cooperative games.
C. False. If parties are engaged in a game that holds the potential for mutual gain, it is called a positive-sum game.
D. False. In a simultaneous-move game, players act at the same point in time and must make their initial moves in isolation without any direct knowledge of moves made by other players.
E. True. When conflict holds the potential for mutual loss, it is called a negative-sum game.
Game Types. Depict each of the following circumstances as a zero-sum game, a positive-sum game, or a negative-sum game. Explain your answer.
A. United Technologies and competitor 3M Co. engage in brutal price competition for a U.S. Department of Defense contract.
B. The ongoing discussion between American Express and its employees concerning a reduction in travel allowances for business trips.
C. Competitors Merck and Pfizer lobby Congress to increase Medicaid payments for pharmaceutical products.
D. McDonalds Corp. offers free food and prizes to loyal customers.
E. The bargaining that occurs between Wal-Mart and a municipal government concerning payment responsibility for interchange and access road costs made necessary by the location of a new Supercenter.
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Solving complex sequential games that involve millions of calculations:
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Game Types. Describe each of the following circumstances as a zero-sum game, a positive-sum game, or a negative-sum game. Illuminate your answer.
A. JP Morgan Chase and Citigroup battle over a Federal contract to oversee private accounts for social security investments.
B. Altria Group, maker of Marlboro cigarettes, battles with insurers over the payment of health care costs tied to smoking.
C. The hiring conflict that occurs among departments at Honeywell when an expansion in staff becomes necessary following the award of a big new contract.
D. The discussion between Johnson & Johnson senior management and employees concerning a new MBA tuition cost-sharing benefit.
E. General Electric agrees to sign long-term contracts with suppliers who meet stringent quality guidelines.
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Secure Strategies. Imagine two competitors, Microsoft Corp. and Google, Inc., each facing an important strategic decision concerning the pricing of Internet search technology. Microsoft can choose either row in the payoff matrix defined below, whereas Google can choose either column. For Microsoft and Google, the choices are either "market penetration pricing" or "monopoly pricing." Notice that neither firm can unilaterally choose a given cell in the profit payoff matrix. The ultimate result of this one-shot, simultaneous-move game depends upon the choices made by both competitors. In this payoff matrix, the first number in each cell is the profit payoff to Microsoft; the second number is the profit payoff to Google.



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When Gillette invests millions of dollars to establish high-quality brand-name recognition with repeat customers, it is involved in a:
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When Coca-Cola and Pepsi vie to become exclusive suppliers of soft drinks at the next Olympics, they are competing in a:
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The general principle for players in a sequential game is to:
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Because any profit recorded by the buyer of an option is exactly matched by the seller's loss, options can be described as a:
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Limit Pricing. Microsoft Corp. maintains an Internet web site called MSN Money with an amazing variety of investment news and information that the Company makes freely available to anyone with an Internet connection. MSN Money generates revenue by delivering relevant, cost-effective online advertising to brokers and other financial service providers.


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