Question 1

The primary risk of peer-to-peer support in social media and customer service is loss of privacy.

Accepted Answer

A) True 
 B)False  False

Question 2

What are the major sources of user-generated content (UGC)problems?

Accepted Answer

The major sources of UGC problems are:
• Junk and crackpot contributions
• Inappropriate content
• Unfavorable reviews
• Mutinous movements
When a business participates in a social network or opens its site to UGC, it opens itself to misguided people who post junk unrelated to the site's purpose. Crackpots may also use the network or UGC site as a way of expressing passionately held views about unrelated topics. Unfavorable reviews are another risk. Most customers want to know the disadvantages of a product before purchasing it. However, if every review is bad, if the product is rated 1 star out of 5, then the company is using social media to publish its problems. Mutinous movements are an extension of bad reviews.

Question 3

Advertising and charging for premium services are the two most common ways by which social media companies generate revenue.

Accepted Answer

A) True 
 B)False  True

Question 4

Social CRM is a(n)________ process.

Accepted Answer

A) structured and controlled 
B) uncontrolled but structured 
C) unstructured but controlled 
D) unstructured and uncontrolled 
A) structured and controlled 
B) uncontrolled but structured 
C) unstructured but controlled 
D) unstructured and uncontrolled

Question 5

After years of hard work and rigorous research, Carol completed her PhD in microbiology. She posted the news of her achievement on Facebook, and a number of her friends left congratulatory messages on her Facebook wall. Carol's post and her friends' comments are an example of ________.

Accepted Answer

A) secondary data 
B) content data 
C) connection data 
D) continuous data 
A) secondary data 
B) content data 
C) connection data 
D) continuous data

Question 6

Which of the following is an example of an analytical tool?

Accepted Answer

A) Facebook Page Insights 
B) WinRunner 
C) FileMaker Pro 
D) Pidgin 
A) Facebook Page Insights 
B) WinRunner 
C) FileMaker Pro 
D) Pidgin

Question 7

________ is the use of information technology to support the sharing of content among networks of users.

Accepted Answer

A) Social media 
B) Content publishing 
C) Multimedia 
D) Programming 
A) Social media 
B) Content publishing 
C) Multimedia 
D) Programming

Question 8

The storage of ________ differentiates social media information systems (SMIS)from Web site applications.

Accepted Answer

A) secondary data 
B) content data 
C) connection data 
D) continuous data 
A) secondary data 
B) content data 
C) connection data 
D) continuous data

Question 9

List the major risks for businesses that indulge in commercial applications of social networking. Discuss any one of them briefly.

Accepted Answer

Some of the major risks for businesses t

Question 10

In the context of CRM, which of the following statements is true about the foreseen changes and developments by the year 2026?

Accepted Answer

A) Vendors might lose control of customer relationship. 
B) Organizations might lose control over employees. 
C) The use of social media for managing employees will be static. 
D) The control over culturally-diverse customers would be lost. 
A) Vendors might lose control of customer relationship. 
B) Organizations might lose control over employees. 
C) The use of social media for managing employees will be static. 
D) The control over culturally-diverse customers would be lost.

Question 11

Social CRM is more structured and controlled than traditional CRM.

Accepted Answer

A) True 
 B)False

Question 12

A student invests money and time in a business administration course. In this example, the student invests in ________.

Accepted Answer

A) human capital 
B) social capital 
C) structural capital 
D) process capital 
A) human capital 
B) social capital 
C) structural capital 
D) process capital

Question 13

A ________ is an information system that supports the sharing of content among networks of users.

Accepted Answer

A) human resource information system (HRIS) 
B) social media information system (SMIS) 
C) database management system (DBMS) 
D) transaction processing system (TPS) 
A) human resource information system (HRIS) 
B) social media information system (SMIS) 
C) database management system (DBMS) 
D) transaction processing system (TPS)

Question 14

________ activities are supported by structured process.

Accepted Answer

A) Operations and manufacturing 
B) Sales and marketing 
C) Media and human resource 
D) Media and customer service 
A) Operations and manufacturing 
B) Sales and marketing 
C) Media and human resource 
D) Media and customer service

Question 15

Which of the following revenue models for social media is most likely followed by companies providing Web 2.0 services?

Accepted Answer

A) traditional marketing 
B) pay-per-click 
C) user participation 
D) venture capital 
A) traditional marketing 
B) pay-per-click 
C) user participation 
D) venture capital

Question 16

According to McAfee, pushing enterprise content to users based on subscriptions and alerts is a characteristic of the ________ component of Enterprise 2.0.

Accepted Answer

A) signals 
B) search 
C) links 
D) authoring 
A) signals 
B) search 
C) links 
D) authoring

Question 17

Which of the following is a social media (SM)application provider?

Accepted Answer

A) Oracle 
B) SAP 
C) McAfee 
D) LinkedIn 
A) Oracle 
B) SAP 
C) McAfee 
D) LinkedIn

Question 18

Social networking procedures are more informal for social media (SM)sponsors than they are for social networking users.

Accepted Answer

A) True 
 B)False

Question 19

A social media policy used by an organization is a statement that ________.

Accepted Answer

A) delineates employees' rights and responsibilities 
B) lists a firm's products and services that are advertised on social media 
C) lists the social and environmental effects of a company's economic actions 
D) defines the type of medium and channel an organization uses on a social media site 
A) delineates employees' rights and responsibilities 
B) lists a firm's products and services that are advertised on social media 
C) lists the social and environmental effects of a company's economic actions 
D) defines the type of medium and channel an organization uses on a social media site

Question 20

Which of the following best represents the value of social capital?

Accepted Answer

A) Number of Relationships × Relationship Strength × Entity Resources 
B) Entity Resources - (Number of Relationships + Relationship Strength) 
C) Number of Relationships - Relationship Strength - Entity Resources 
D) (Number of Relationships × Relationship Strength)/ Entity Resources 
A) Number of Relationships × Relationship Strength × Entity Resources 
B) Entity Resources - (Number of Relationships + Relationship Strength) 
C) Number of Relationships - Relationship Strength - Entity Resources 
D) (Number of Relationships × Relationship Strength)/ Entity Resources

The primary risk of peer-to-peer support in social media and customer service is loss of privacy.

What are the major sources of user-generated content (UGC)problems?

Advertising and charging for premium services are the two most common ways by which social media companies generate revenue.

Social CRM is a(n)________ process.

After years of hard work and rigorous research, Carol completed her PhD in microbiology. She posted the news of her achievement on Facebook, and a number of her friends left congratulatory messages on her Facebook wall. Carol's post and her friends' comments are an example of ________.

Which of the following is an example of an analytical tool?

________ is the use of information technology to support the sharing of content among networks of users.

The storage of ________ differentiates social media information systems (SMIS)from Web site applications.

List the major risks for businesses that indulge in commercial applications of social networking. Discuss any one of them briefly.

In the context of CRM, which of the following statements is true about the foreseen changes and developments by the year 2026?

Social CRM is more structured and controlled than traditional CRM.

A student invests money and time in a business administration course. In this example, the student invests in ________.

A ________ is an information system that supports the sharing of content among networks of users.

________ activities are supported by structured process.

Which of the following revenue models for social media is most likely followed by companies providing Web 2.0 services?

According to McAfee, pushing enterprise content to users based on subscriptions and alerts is a characteristic of the ________ component of Enterprise 2.0.

Which of the following is a social media (SM)application provider?

Social networking procedures are more informal for social media (SM)sponsors than they are for social networking users.

A social media policy used by an organization is a statement that ________.

Which of the following best represents the value of social capital?

The Importance of Mis

Collaboration Information Systems

Strategy and Information Systems

Hardware, Software, and Mobile Systems

Database Processing

The Cloud

Processes, Organizations, and Information Systems

Business Intelligence Systems

Information Systems Security

Information Systems Management

Information Systems Development

Filters

Exam 8: Social Media Information Systems

The primary risk of peer-to-peer support in social media and customer service is loss of privacy.

What are the major sources of user-generated content (UGC)problems?

Advertising and charging for premium services are the two most common ways by which social media companies generate revenue.

Social CRM is a(n)________ process.

After years of hard work and rigorous research, Carol completed her PhD in microbiology. She posted the news of her achievement on Facebook, and a number of her friends left congratulatory messages on her Facebook wall. Carol's post and her friends' comments are an example of ________.

Which of the following is an example of an analytical tool?

________ is the use of information technology to support the sharing of content among networks of users.

The storage of ________ differentiates social media information systems (SMIS)from Web site applications.

List the major risks for businesses that indulge in commercial applications of social networking. Discuss any one of them briefly.

In the context of CRM, which of the following statements is true about the foreseen changes and developments by the year 2026?

Social CRM is more structured and controlled than traditional CRM.

A student invests money and time in a business administration course. In this example, the student invests in ________.

A ________ is an information system that supports the sharing of content among networks of users.

________ activities are supported by structured process.

Which of the following revenue models for social media is most likely followed by companies providing Web 2.0 services?

According to McAfee, pushing enterprise content to users based on subscriptions and alerts is a characteristic of the ________ component of Enterprise 2.0.

Which of the following is a social media (SM)application provider?

Social networking procedures are more informal for social media (SM)sponsors than they are for social networking users.

A social media policy used by an organization is a statement that ________.

Which of the following best represents the value of social capital?

The Importance of Mis

Collaboration Information Systems

Strategy and Information Systems

Hardware, Software, and Mobile Systems

Database Processing

The Cloud

Processes, Organizations, and Information Systems

Business Intelligence Systems

Information Systems Security

Information Systems Management

Information Systems Development

Filters