Question 1

________ analysis is a way of analyzing and ranking customers according to their purchasing patterns.

Accepted Answer

A) Regression 
B) CRM 
C) Market-basket 
D) RFM 
A) Regression 
B) CRM 
C) Market-basket 
D) RFM D

Question 2

Which of the following statements is true of source data for a business intelligence (BI)system?

Accepted Answer

A) It refers to the organization's metadata. 
B) It refers to data that the organization purchases from data vendors. 
C) It refers to the detailed level of data. 
D) It refers to the hierarchical arrangement of criteria that predict a classification or a value. 
A) It refers to the organization's metadata. 
B) It refers to data that the organization purchases from data vendors. 
C) It refers to the detailed level of data. 
D) It refers to the hierarchical arrangement of criteria that predict a classification or a value. B

Question 3

Data mining is the application of statistical techniques to find patterns and relationships among data for classification and prediction.

Accepted Answer

A) True 
 B)False  True

Question 4

Dynamic reports are business intelligence (BI)documents that are updated at the time they are requested.

Accepted Answer

A) True 
 B)False

Question 5

A data mart is larger than a data warehouse.

Accepted Answer

A) True 
 B)False

Question 6

Problematic operational data is termed as ________.

Accepted Answer

A) metadata 
B) rough data 
C) dirty data 
D) granular data 
A) metadata 
B) rough data 
C) dirty data 
D) granular data

Question 7

Which of the following statements is true about business intelligence (BI)publishing alternatives?

Accepted Answer

A) Dynamic reports are published as PDF documents. 
B) The push option is manual for Web servers and SharePoint. 
C) BI servers extend alert/RSS functionality to support user subscriptions. 
D) Publishing static BI content requires more skill, compared to publishing dynamic BI content. 
A) Dynamic reports are published as PDF documents. 
B) The push option is manual for Web servers and SharePoint. 
C) BI servers extend alert/RSS functionality to support user subscriptions. 
D) Publishing static BI content requires more skill, compared to publishing dynamic BI content.

Question 8

________ is a term that refers to the level of detail represented by the data.

Accepted Answer

A) Granularity 
B) Intricacy 
C) Interoperability 
D) Complexity 
A) Granularity 
B) Intricacy 
C) Interoperability 
D) Complexity

Question 9

Describe the functions of data warehouses and the need for them.

Accepted Answer

Operational data is structured for fast

Question 10

A(n)________ is a complicated set of possibly nonlinear equations.

Accepted Answer

A) data warehouse 
B) neural network 
C) expert system 
D) online analytical processing (OLAP)cube 
A) data warehouse 
B) neural network 
C) expert system 
D) online analytical processing (OLAP)cube

Question 11

In expert systems, the programs that process a set of rules are called expert systems shells.

Accepted Answer

A) True 
 B)False

Question 12

Matt, a sales analyst, predicts the sale of luxury cars by formulating an equation that uses variables such as the customer's age and monthly salary. Which of the following methods does Matt use in this case?

Accepted Answer

A) BigData analysis 
B) regression analysis 
C) market-basket analysis 
D) cluster analysis 
A) BigData analysis 
B) regression analysis 
C) market-basket analysis 
D) cluster analysis

Question 13

Which of the following is an example of a measure in an OLAP report?

Accepted Answer

A) customer type 
B) purchase date 
C) sales region 
D) average cost 
A) customer type 
B) purchase date 
C) sales region 
D) average cost

Question 14

RFM analysis is used to analyze and rank customers according to their ________.

Accepted Answer

A) purchasing patterns 
B) propensity to respond to marketing stimulus 
C) socio-economic status 
D) motivation and needs 
A) purchasing patterns 
B) propensity to respond to marketing stimulus 
C) socio-economic status 
D) motivation and needs

Question 15

Describe the features of a data mart.

Accepted Answer

A data mart is a data collection, smalle

Question 16

________ is a concept that computer systems will become sophisticated enough that they can adapt and create their own software and hence adapt their behavior without human assistance.

Accepted Answer

A) Expert systems 
B) The Singularity 
C) Knowledge management 
D) Business intelligence systems 
A) Expert systems 
B) The Singularity 
C) Knowledge management 
D) Business intelligence systems

Question 17

Define business intelligence (BI)and BI systems.

Accepted Answer

Business intelligence (BI)systems are in

Question 18

________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data.

Accepted Answer

A) Data entry 
B) Data acquisition 
C) Data mining 
D) Data encryption 
A) Data entry 
B) Data acquisition 
C) Data mining 
D) Data encryption

Question 19

In large organizations, a group of people manage and run a(n)________, which is a facility for managing an organization's BI data.

Accepted Answer

A) OLAP cube 
B) neural network 
C) data warehouse 
D) Web server 
A) OLAP cube 
B) neural network 
C) data warehouse 
D) Web server

Question 20

An OLAP cube and an OLAP report are the same thing.

Accepted Answer

A) True 
 B)False

________ analysis is a way of analyzing and ranking customers according to their purchasing patterns.

Which of the following statements is true of source data for a business intelligence (BI)system?

Data mining is the application of statistical techniques to find patterns and relationships among data for classification and prediction.

Dynamic reports are business intelligence (BI)documents that are updated at the time they are requested.

A data mart is larger than a data warehouse.

Problematic operational data is termed as ________.

Which of the following statements is true about business intelligence (BI)publishing alternatives?

________ is a term that refers to the level of detail represented by the data.

Describe the functions of data warehouses and the need for them.

A(n)________ is a complicated set of possibly nonlinear equations.

In expert systems, the programs that process a set of rules are called expert systems shells.

Matt, a sales analyst, predicts the sale of luxury cars by formulating an equation that uses variables such as the customer's age and monthly salary. Which of the following methods does Matt use in this case?

Which of the following is an example of a measure in an OLAP report?

RFM analysis is used to analyze and rank customers according to their ________.

Describe the features of a data mart.

________ is a concept that computer systems will become sophisticated enough that they can adapt and create their own software and hence adapt their behavior without human assistance.

Define business intelligence (BI)and BI systems.

________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data.

In large organizations, a group of people manage and run a(n)________, which is a facility for managing an organization's BI data.

An OLAP cube and an OLAP report are the same thing.

The Importance of Mis

Collaboration Information Systems

Strategy and Information Systems

Hardware, Software, and Mobile Systems

Database Processing

The Cloud

Processes, Organizations, and Information Systems

Social Media Information Systems

Information Systems Security

Information Systems Management

Information Systems Development

Filters

Exam 9: Business Intelligence Systems

________ analysis is a way of analyzing and ranking customers according to their purchasing patterns.

Which of the following statements is true of source data for a business intelligence (BI)system?

Data mining is the application of statistical techniques to find patterns and relationships among data for classification and prediction.

Dynamic reports are business intelligence (BI)documents that are updated at the time they are requested.

A data mart is larger than a data warehouse.

Problematic operational data is termed as ________.

Which of the following statements is true about business intelligence (BI)publishing alternatives?

________ is a term that refers to the level of detail represented by the data.

Describe the functions of data warehouses and the need for them.

A(n)________ is a complicated set of possibly nonlinear equations.

In expert systems, the programs that process a set of rules are called expert systems shells.

Matt, a sales analyst, predicts the sale of luxury cars by formulating an equation that uses variables such as the customer's age and monthly salary. Which of the following methods does Matt use in this case?

Which of the following is an example of a measure in an OLAP report?

RFM analysis is used to analyze and rank customers according to their ________.

Describe the features of a data mart.

________ is a concept that computer systems will become sophisticated enough that they can adapt and create their own software and hence adapt their behavior without human assistance.

Define business intelligence (BI)and BI systems.

________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data.

In large organizations, a group of people manage and run a(n)________, which is a facility for managing an organization's BI data.

An OLAP cube and an OLAP report are the same thing.

The Importance of Mis

Collaboration Information Systems

Strategy and Information Systems

Hardware, Software, and Mobile Systems

Database Processing

The Cloud

Processes, Organizations, and Information Systems

Social Media Information Systems

Information Systems Security

Information Systems Management

Information Systems Development

Filters