Question 1

Buying and selling are:

Accepted Answer

A) the two exchange functions of marketing. 
B) physical distribution functions. 
C) exchange and distribution functions, respectively. 
D) distribution and exchange functions, respectively. 
A) the two exchange functions of marketing. 
B) physical distribution functions. 
C) exchange and distribution functions, respectively. 
D) distribution and exchange functions, respectively.

Question 2

The expanded concept of marketing activities permeates all functions in businesses and not-for-profit organizations.​

Accepted Answer

A) True 
 B)False

Question 3

Interactive marketing refers to buyer-seller communication in which the customer controls the amount and type of information received from a marketer.

Accepted Answer

A) True 
 B)False

Question 4

Which one of the following statements about marketing is false?

Accepted Answer

A) Mobile marketing refers to marketing messages transmitted via wireless technology. 
B) ​Effective relationship marketing relies heavily on data and computer databases. 
C) ​The lifetime value of a customer consists of the revenues and intangible benefits derived from the firm's relationship with the customer. 
D) ​Buzz marketing involves using airplanes to "buzz" outdoor events with flying banners. 
E) ​Interactive marketing gives more control to the customer. 
A) Mobile marketing refers to marketing messages transmitted via wireless technology. 
B) ​Effective relationship marketing relies heavily on data and computer databases. 
C) ​The lifetime value of a customer consists of the revenues and intangible benefits derived from the firm's relationship with the customer. 
D) ​Buzz marketing involves using airplanes to "buzz" outdoor events with flying banners. 
E) ​Interactive marketing gives more control to the customer.

Question 5

It can be said that Glen Inc.,a woolen products manufacturing company based in Switzerland,is a firm that uses a market-driven strategy because it produces goods based on local customers' experiences,needs,and preferences.

Accepted Answer

A) True 
 B)False

Question 6

Form utility refers to conversion of raw materials and components into finished goods and services.

Accepted Answer

A) True 
 B)False

Question 7

Describe the process of relationship building in marketing.

Accepted Answer

Relationship building begins early in ma

Question 8

The marketing era is the successive historical outcome of the production era.

Accepted Answer

A) True 
 B)False

Question 9

Virtually all colleges and universities have alumni associations that publish magazines,hold reunions,and try to raise funds.These activities constitute organization marketing.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following statements is correct regarding not-for-profit organizations?

Accepted Answer

A) The sole common factor between not-for-profit organizations and for-profit firms is the financial bottom line. 
B) Not-for-profit organizations hope to generate as much revenue as possible to support their causes. 
C) Not-for-profit organizations are all found in the public sector. 
D) Historically, not-for-profit firms have had more exact goals and marketing objectives than for-profit firms. 
A) The sole common factor between not-for-profit organizations and for-profit firms is the financial bottom line. 
B) Not-for-profit organizations hope to generate as much revenue as possible to support their causes. 
C) Not-for-profit organizations are all found in the public sector. 
D) Historically, not-for-profit firms have had more exact goals and marketing objectives than for-profit firms.

Question 11

Which of the following holds true when not-for-profit organizations are compared with for-profit organizations?​

Accepted Answer

A) ​Not-for-profit organizations tend to focus their marketing on just one public-their customers. 
B) ​Not-for-profit organizations often possess some degree of monopoly power in a given geographical area. 
C) ​Not-for-profit organizations depend on strategic alliances with for-profits to provide advertising and visibility. 
D) ​A service user of a not-for-profit organization may have more control over the organization's destiny than customers of a profit-seeking firm. 
A) ​Not-for-profit organizations tend to focus their marketing on just one public-their customers. 
B) ​Not-for-profit organizations often possess some degree of monopoly power in a given geographical area. 
C) ​Not-for-profit organizations depend on strategic alliances with for-profits to provide advertising and visibility. 
D) ​A service user of a not-for-profit organization may have more control over the organization's destiny than customers of a profit-seeking firm.

Question 12

Relationship marketing focuses more attention on _____ customers because new customers are _____ to acquire compared to existing customers.

Accepted Answer

A) existing; less expensive 
B) new; less expensive 
C) existing; more expensive 
D) new; more expensive 
A) existing; less expensive 
B) new; less expensive 
C) existing; more expensive 
D) new; more expensive

Question 13

​The primary objective of a firm's social responsibility actions is to achieve_______________?

Accepted Answer

A) ​A clean environment 
B) ​Increased shareholder value 
C) ​Enhancement of society 
D) ​Satisfied customers 
E) ​Increased market share 
A) ​A clean environment 
B) ​Increased shareholder value 
C) ​Enhancement of society 
D) ​Satisfied customers 
E) ​Increased market share

Question 14

Both customers and companies are making extensive use of social media sites such as Facebook,Twitter,Pinterest and Instagram.These sites enable marketers to create and disseminate content and customers or followers may choose to engage with the organization thereby controlling their exposure to the information.This activity is termed _________ marketing.

Accepted Answer

A) ​interactive 
B) ​mobile 
C) ​shared 
D) ​user-controlled 
A) ​interactive 
B) ​mobile 
C) ​shared 
D) ​user-controlled

Question 15

The NBA Sacramento Kings play their home games in the Arco Arena.The naming of their stadium is an example of which one of the following five types of nontraditional marketing?

Accepted Answer

A) ​Stadium naming rights marketing 
B) ​Sports team marketing 
C) ​Organization marketing 
D) ​Event marketing 
E) ​Place marketing 
A) ​Stadium naming rights marketing 
B) ​Sports team marketing 
C) ​Organization marketing 
D) ​Event marketing 
E) ​Place marketing

Question 16

​In this era of marketing,strategic alliances are (were)very important.

Accepted Answer

A) ​The social era 
B) ​The production era 
C) ​The marketing era 
D) ​The sales era 
E) ​The relationship era 
A) ​The social era 
B) ​The production era 
C) ​The marketing era 
D) ​The sales era 
E) ​The relationship era

Question 17

Wild Escape advertises jungle safaris,chimpanzee tracking,and gorilla tracking tours.This is an example of _____.

Accepted Answer

A) form utility creation 
B) place marketing 
C) organization utility 
D) sports marketing 
A) form utility creation 
B) place marketing 
C) organization utility 
D) sports marketing

Question 18

Nations Bank has engaged in extensive marketing research to learn more about its customers - especially those in the 18 to 30 age group.The research identified that these consumers do not enjoy visiting a bank branch location and prefer to manage their banking via their smart phone,tablet or computer.The bank has invested in sophisticated applications which enable consumers to deposit checks,check their balances,pay bills,and transfer funds.Nations Bank believes this investment in research to understand consumer needs enables them to develop the right array of services which will lead to improved market success and overall performance.This is an example of a(n):

Accepted Answer

A) ​marketing concept 
B) ​consumer listening 
C) ​marketing advocation 
D) ​sales orientation 
A) ​marketing concept 
B) ​consumer listening 
C) ​marketing advocation 
D) ​sales orientation

Question 19

Which of the following is a combination of person,cause,and organization marketing?

Accepted Answer

A) Tiger Woods' endorsement of Nike, a sports company and Accenture, a consulting company 
B) The Nobel Peace Prize for Al Gore for his work on global warming 
C) UNICEF's work to improve the living conditions of children across the world 
D) Angelina Jolie's role as a UN Goodwill Ambassador for refugees 
A) Tiger Woods' endorsement of Nike, a sports company and Accenture, a consulting company 
B) The Nobel Peace Prize for Al Gore for his work on global warming 
C) UNICEF's work to improve the living conditions of children across the world 
D) Angelina Jolie's role as a UN Goodwill Ambassador for refugees

Question 20

Marketing myopia refers to management's failure to recognize the broad scope and nature of its business.This can be avoided if the firm adopts marketing oriented ideas and actions that are focused on satisfying customers by meeting their needs.A firm can convey its focus on customer needs and satisfaction with its company slogan. Which one of the following company slogans is least effective in conveying a focus on customer needs and satisfaction?

Accepted Answer

A) ​"We Never Forget Who We Are Working For" 
B) ​"The Power of Choice" 
C) "Have It Your Way" 
D) ​"CHC Moves the Industry That Moves the World" 
E) ​"You're in Good Hands" 
A) ​"We Never Forget Who We Are Working For" 
B) ​"The Power of Choice" 
C) "Have It Your Way" 
D) ​"CHC Moves the Industry That Moves the World" 
E) ​"You're in Good Hands"

Buying and selling are:

The expanded concept of marketing activities permeates all functions in businesses and not-for-profit organizations.

Interactive marketing refers to buyer-seller communication in which the customer controls the amount and type of information received from a marketer.

Which one of the following statements about marketing is false?

It can be said that Glen Inc.,a woolen products manufacturing company based in Switzerland,is a firm that uses a market-driven strategy because it produces goods based on local customers' experiences,needs,and preferences.

Form utility refers to conversion of raw materials and components into finished goods and services.

Describe the process of relationship building in marketing.

The marketing era is the successive historical outcome of the production era.

Virtually all colleges and universities have alumni associations that publish magazines,hold reunions,and try to raise funds.These activities constitute organization marketing.

Which of the following statements is correct regarding not-for-profit organizations?

Which of the following holds true when not-for-profit organizations are compared with for-profit organizations?

Relationship marketing focuses more attention on _ customers because new customers are _ to acquire compared to existing customers.

The primary objective of a firm's social responsibility actions is to achieve_______________?

The NBA Sacramento Kings play their home games in the Arco Arena.The naming of their stadium is an example of which one of the following five types of nontraditional marketing?

In this era of marketing,strategic alliances are (were)very important.

Wild Escape advertises jungle safaris,chimpanzee tracking,and gorilla tracking tours.This is an example of _____.

Which of the following is a combination of person,cause,and organization marketing?

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 1: Marketing: the Art and Science of Satisfying Customers

Buying and selling are:

The expanded concept of marketing activities permeates all functions in businesses and not-for-profit organizations.​

Interactive marketing refers to buyer-seller communication in which the customer controls the amount and type of information received from a marketer.

Which one of the following statements about marketing is false?

It can be said that Glen Inc.,a woolen products manufacturing company based in Switzerland,is a firm that uses a market-driven strategy because it produces goods based on local customers' experiences,needs,and preferences.

Form utility refers to conversion of raw materials and components into finished goods and services.

Describe the process of relationship building in marketing.

The marketing era is the successive historical outcome of the production era.

Virtually all colleges and universities have alumni associations that publish magazines,hold reunions,and try to raise funds.These activities constitute organization marketing.

Which of the following statements is correct regarding not-for-profit organizations?

Which of the following holds true when not-for-profit organizations are compared with for-profit organizations?​

Relationship marketing focuses more attention on _____ customers because new customers are _____ to acquire compared to existing customers.

​The primary objective of a firm's social responsibility actions is to achieve_______________?

The NBA Sacramento Kings play their home games in the Arco Arena.The naming of their stadium is an example of which one of the following five types of nontraditional marketing?

​In this era of marketing,strategic alliances are (were)very important.

Wild Escape advertises jungle safaris,chimpanzee tracking,and gorilla tracking tours.This is an example of _____.

Which of the following is a combination of person,cause,and organization marketing?

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

The expanded concept of marketing activities permeates all functions in businesses and not-for-profit organizations.

Which of the following holds true when not-for-profit organizations are compared with for-profit organizations?

Relationship marketing focuses more attention on _ customers because new customers are _ to acquire compared to existing customers.

The primary objective of a firm's social responsibility actions is to achieve_______________?

In this era of marketing,strategic alliances are (were)very important.