Question 1

Which of the following statements is true of differentiated marketing?

Accepted Answer

A) A company practicing differentiated marketing attempts to satisfy everyone in the market with one standard product. 
B) As compared o undifferentiated marketing, differentiated marketing leads to lower inventory and promotional cost. 
C) Differentiated marketing approach can appeal to a small company that lacks the financial resources of its competitors. 
D) Differentiated marketing helps a company to diversify and reach new customers. 
A) A company practicing differentiated marketing attempts to satisfy everyone in the market with one standard product. 
B) As compared o undifferentiated marketing, differentiated marketing leads to lower inventory and promotional cost. 
C) Differentiated marketing approach can appeal to a small company that lacks the financial resources of its competitors. 
D) Differentiated marketing helps a company to diversify and reach new customers. D

Question 2

The tagline used by Walmart,"Save money.Live better" is an example of a positioning strategy that is based on _____.

Accepted Answer

A) quality 
B) attributes 
C) product users 
D) competitors 
A) quality 
B) attributes 
C) product users 
D) competitors D

Question 3

Starbucks marketing itself as "premium coffee" beverage retailer is an example of a positioning strategy based on _____.

Accepted Answer

A) product class 
B) product users 
C) product life cycle stage 
D) product homogeneity 
A) product class 
B) product users 
C) product life cycle stage 
D) product homogeneity A

Question 4

A micropolitan statistical area is an area that:

Accepted Answer

A) includes a set a counties within an area of 1-million-plus population. 
B) has a urban center of 50,000 or more inhabitants. 
C) includes two or more primary metropolitan statistical areas. 
D) has at least one town of 10,000 to 49,999 people. 
A) includes a set a counties within an area of 1-million-plus population. 
B) has a urban center of 50,000 or more inhabitants. 
C) includes two or more primary metropolitan statistical areas. 
D) has at least one town of 10,000 to 49,999 people.

Question 5

The United States population is increasingly diverse and more companies are recognizing the opportunity to target the Hispanic population since they are expected to become the dominant ethnic group in the near future.Which requirement of segmentation does the growing number of Hispanic customers fulfill?

Accepted Answer

A) ​large market segment offering good profit potential 
B) ​a segment with measurable purchasing power 
C) ​ability to effectively aim promotional efforts at the segment 
D) ​ability to match the segment with the firm's marketing capabilities 
A) ​large market segment offering good profit potential 
B) ​a segment with measurable purchasing power 
C) ​ability to effectively aim promotional efforts at the segment 
D) ​ability to match the segment with the firm's marketing capabilities

Question 6

Psychographic segmentation involves segmenting the consumers on the basis of the benefits they seek from a product.

Accepted Answer

A) True 
 B)False

Question 7

Compared to undifferentiated marketing,the firm that practices differentiated marketing may generally expect:

Accepted Answer

A) less sales by segment. 
B) lower total production costs. 
C) greater promotional costs. 
D) lower inventory costs. 
A) less sales by segment. 
B) lower total production costs. 
C) greater promotional costs. 
D) lower inventory costs.

Question 8

Goods and services purchased by the ultimate consumer for personal use are called _____ products.

Accepted Answer

A) business 
B) primary 
C) consumer 
D) secondary 
A) business 
B) primary 
C) consumer 
D) secondary

Question 9

A company that practices differentiated marketing can generate more sales compared to those generated by undifferentiated marketing.

Accepted Answer

A) True 
 B)False

Question 10

Describe the four basic strategies for reaching target markets.

Accepted Answer

The four basic strategies for reaching t

Question 11

Kyle plans to buy new tires for a car that his family uses for camping trips.These tires are of the same type like those that are used on General Motors commercial trucks and can be purchased from Industrial Tire Company.The tires that Kyle will buy for his car can be classified as _____ products.

Accepted Answer

A) business 
B) service 
C) MRO 
D) consumer 
A) business 
B) service 
C) MRO 
D) consumer

Question 12

What are geographic information systems (GIS)? How do they help marketers in analyzing marketing information?

Accepted Answer

Geographic information systems (GISs)are

Question 13

Market segmentation plays a very important role in developing a marketing strategy.Select the best definition of market segmentation from the choices below.​

Accepted Answer

A) ​dividing the total available market into smaller, similar groups 
B) ​dividing the company profits for distribution among shareholders 
C) ​dividing the marketing budget that will be used in world markets and in the United States 
D) ​dividing the workload among marketing department employees 
E) ​dividing the total market into two distinct groups, the global market and the U.S. market 
A) ​dividing the total available market into smaller, similar groups 
B) ​dividing the company profits for distribution among shareholders 
C) ​dividing the marketing budget that will be used in world markets and in the United States 
D) ​dividing the workload among marketing department employees 
E) ​dividing the total market into two distinct groups, the global market and the U.S. market

Question 14

Who are the Baby Boomers? Why do marketers target this segment of the population?

Accepted Answer

The values of this age group were influe

Question 15

A management-driven method for identifying market segments involves asking customers for the product attributes important to them.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following changes is seen as a result of a rise in households with only one person?

Accepted Answer

A) Increase in apartment building developments 
B) Decrease in the average size of new cars 
C) Decrease in the marketing of vacations 
D) Increase in single-serve food products 
A) Increase in apartment building developments 
B) Decrease in the average size of new cars 
C) Decrease in the marketing of vacations 
D) Increase in single-serve food products

Question 17

Japanese automaker,Subaru,generates more than half of its sales in just four states (Alaska,Colorado,Maine,and Washington).These states constitute Subaru's:

Accepted Answer

A) primary market. 
B) core region. 
C) secondary market. 
D) capital region. 
A) primary market. 
B) core region. 
C) secondary market. 
D) capital region.

Question 18

Up & Away Flying Corporation recently began manufacturing private helicopters.If they have a limited advertising budget,concentrated marketing would be the ideal marketing strategy for this firm.

Accepted Answer

A) True 
 B)False

Question 19

The revised VALS segmentation system categorizes consumers based on _____.

Accepted Answer

A) religious affiliations 
B) political views 
C) self-motivation 
D) social values 
A) religious affiliations 
B) political views 
C) self-motivation 
D) social values

Question 20

A hotel purchases towels for use in its rooms.In this context,these towels will be considered business products.

Accepted Answer

A) True 
 B)False

Which of the following statements is true of differentiated marketing?

The tagline used by Walmart,"Save money.Live better" is an example of a positioning strategy that is based on _____.

Starbucks marketing itself as "premium coffee" beverage retailer is an example of a positioning strategy based on _____.

A micropolitan statistical area is an area that:

Psychographic segmentation involves segmenting the consumers on the basis of the benefits they seek from a product.

Compared to undifferentiated marketing,the firm that practices differentiated marketing may generally expect:

Goods and services purchased by the ultimate consumer for personal use are called _____ products.

A company that practices differentiated marketing can generate more sales compared to those generated by undifferentiated marketing.

Describe the four basic strategies for reaching target markets.

Kyle plans to buy new tires for a car that his family uses for camping trips.These tires are of the same type like those that are used on General Motors commercial trucks and can be purchased from Industrial Tire Company.The tires that Kyle will buy for his car can be classified as _____ products.

What are geographic information systems (GIS)? How do they help marketers in analyzing marketing information?

Market segmentation plays a very important role in developing a marketing strategy.Select the best definition of market segmentation from the choices below.

Who are the Baby Boomers? Why do marketers target this segment of the population?

A management-driven method for identifying market segments involves asking customers for the product attributes important to them.

Which of the following changes is seen as a result of a rise in households with only one person?

Japanese automaker,Subaru,generates more than half of its sales in just four states (Alaska,Colorado,Maine,and Washington).These states constitute Subaru's:

Up & Away Flying Corporation recently began manufacturing private helicopters.If they have a limited advertising budget,concentrated marketing would be the ideal marketing strategy for this firm.

The revised VALS segmentation system categorizes consumers based on _____.

A hotel purchases towels for use in its rooms.In this context,these towels will be considered business products.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 9: Market Segmentation, targeting, and Positioning

Which of the following statements is true of differentiated marketing?

The tagline used by Walmart,"Save money.Live better" is an example of a positioning strategy that is based on _____.

Starbucks marketing itself as "premium coffee" beverage retailer is an example of a positioning strategy based on _____.

A micropolitan statistical area is an area that:

Psychographic segmentation involves segmenting the consumers on the basis of the benefits they seek from a product.

Compared to undifferentiated marketing,the firm that practices differentiated marketing may generally expect:

Goods and services purchased by the ultimate consumer for personal use are called _____ products.

A company that practices differentiated marketing can generate more sales compared to those generated by undifferentiated marketing.

Describe the four basic strategies for reaching target markets.

Kyle plans to buy new tires for a car that his family uses for camping trips.These tires are of the same type like those that are used on General Motors commercial trucks and can be purchased from Industrial Tire Company.The tires that Kyle will buy for his car can be classified as _____ products.

What are geographic information systems (GIS)? How do they help marketers in analyzing marketing information?

Market segmentation plays a very important role in developing a marketing strategy.Select the best definition of market segmentation from the choices below.​

Who are the Baby Boomers? Why do marketers target this segment of the population?

A management-driven method for identifying market segments involves asking customers for the product attributes important to them.

Which of the following changes is seen as a result of a rise in households with only one person?

Japanese automaker,Subaru,generates more than half of its sales in just four states (Alaska,Colorado,Maine,and Washington).These states constitute Subaru's:

Up & Away Flying Corporation recently began manufacturing private helicopters.If they have a limited advertising budget,concentrated marketing would be the ideal marketing strategy for this firm.

The revised VALS segmentation system categorizes consumers based on _____.

A hotel purchases towels for use in its rooms.In this context,these towels will be considered business products.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Market segmentation plays a very important role in developing a marketing strategy.Select the best definition of market segmentation from the choices below.