Exam 1: Marketing: the Art and Science of Satisfying Customers

While many firms claim to have adopted the marketing concept,there is little evidence that a strong market orientation contributes to market success and overall performance.

Free

(True/False)

4.8/5

(36)

Question 1

Correct Answer:

Verified

False

Fame-us is a talent hunt agency focusing on the youth looking to enter Hollywood.As part of their marketing strategy,Fame-us generates time and place utility by:

Free

(Multiple Choice)

4.8/5

(34)

Question 2

Correct Answer:

Verified

The facilitating functions of marketing include:

Free

(Multiple Choice)

4.9/5

(38)

Question 3

Correct Answer:

Verified

Compare the purchase of an AM/FM radio with the purchase of a satellite radio.Describe the creation of utility from the perspective of the manufacturer and marketer.Describe the utility relationship between the customer and the marketer.

(Essay)

4.9/5

(37)

Question 4

A firm with a fully developed marketing concept is one with a company-wide consumer orientation with the objective of achieving long-term success.

(True/False)

4.9/5

(35)

Question 5

The future growth of a company is endangered when management:

(Multiple Choice)

4.9/5

(29)

Question 6

The relationship era builds on the marketing era's customer orientation by only focusing on maintaining relationships with customers.

(True/False)

4.7/5

(42)

Question 7

Creating _____ utility is the responsibility of the production function.

(Multiple Choice)

4.8/5

(28)

Question 8

You are the director of a health and wellness center which was successfully launched by using only marketing tools and techniques developed during the social era.Now that the business is established,the owner wants you to experiment with other approaches.Which of the following would respond correctly to her request?

(Multiple Choice)

4.7/5

(43)

Question 9

Match each definition to the corresponding term. -The use of online social media as a communications channel for marketing messages is known as _____.

(Multiple Choice)

4.9/5

(45)

Question 10

Phoebe was asked to bring a can of food for the local food bank as the "price of admission" for a certain ceremony.This is an example of _____.

(Multiple Choice)

4.8/5

(36)

Question 11

Many hotel chains offer free stays and other perks to repeat customers.This is an example of:

(Multiple Choice)

4.8/5

(38)

Question 12

An alliance between a not-for-profit organization and a for-profit organization:

(Multiple Choice)

4.9/5

(42)

Question 13

Starbucks has continued to garner a large share of customer's wallets by expanding their product offering - including additional beverages such as beer and wine as well as an expanded food menu.Members of Starbucks rewards program can also obtain free downloads on music,games and other applications.Starbucks strategy clearly emphasizes that the stores are more than "just coffee" and have successfully managed to avoid ________.

(Multiple Choice)

4.8/5

(38)

Question 14

Define lifetime value of a customer.How has Apple,with the development of the iPod product line and iTunes software,gained a competitive advantage over competitors? Will Apple experience a higher or lower lifetime value of a customer and why?

(Essay)

4.7/5

(34)

Question 15

An organization creates a customer through a three-step approach: identifying needs in the marketplace,finding out which needs the organization can profitably serve,and developing goods and services to convert potential buyers into customers.

(True/False)

4.9/5

(41)

Question 16

Fred Foods Inc.provides free cereals and biscuits to support a program that aims to end hunger in various emerging nations.This is an example of _____ marketing.

(Multiple Choice)

4.8/5

(27)

Question 17

Which of the following is an example of person marketing?

(Multiple Choice)

4.9/5

(49)

Question 18

Plastic bottles can take up to 1,000 years to decompose in a landfill.An enterprising entrepreneur recently developed an alternative bottle made from algae that is biodegradable.The algae bottle is an example of a _______ product.

(Multiple Choice)

4.8/5

(41)

Question 19

Interactive marketing refers to:

(Multiple Choice)

4.8/5

(41)

Question 20

Showing 1 - 20 of 242

While many firms claim to have adopted the marketing concept,there is little evidence that a strong market orientation contributes to market success and overall performance.

Fame-us is a talent hunt agency focusing on the youth looking to enter Hollywood.As part of their marketing strategy,Fame-us generates time and place utility by:

The facilitating functions of marketing include:

Compare the purchase of an AM/FM radio with the purchase of a satellite radio.Describe the creation of utility from the perspective of the manufacturer and marketer.Describe the utility relationship between the customer and the marketer.

A firm with a fully developed marketing concept is one with a company-wide consumer orientation with the objective of achieving long-term success.

The future growth of a company is endangered when management:

The relationship era builds on the marketing era's customer orientation by only focusing on maintaining relationships with customers.

Creating _____ utility is the responsibility of the production function.

Match each definition to the corresponding term. -The use of online social media as a communications channel for marketing messages is known as _____.

Phoebe was asked to bring a can of food for the local food bank as the "price of admission" for a certain ceremony.This is an example of _____.

Many hotel chains offer free stays and other perks to repeat customers.This is an example of:

An alliance between a not-for-profit organization and a for-profit organization:

Define lifetime value of a customer.How has Apple,with the development of the iPod product line and iTunes software,gained a competitive advantage over competitors? Will Apple experience a higher or lower lifetime value of a customer and why?

An organization creates a customer through a three-step approach: identifying needs in the marketplace,finding out which needs the organization can profitably serve,and developing goods and services to convert potential buyers into customers.

Fred Foods Inc.provides free cereals and biscuits to support a program that aims to end hunger in various emerging nations.This is an example of _____ marketing.

Which of the following is an example of person marketing?

Plastic bottles can take up to 1,000 years to decompose in a landfill.An enterprising entrepreneur recently developed an alternative bottle made from algae that is biodegradable.The algae bottle is an example of a _______ product.

Interactive marketing refers to:

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 1: Marketing: the Art and Science of Satisfying Customers

While many firms claim to have adopted the marketing concept,there is little evidence that a strong market orientation contributes to market success and overall performance.

Fame-us is a talent hunt agency focusing on the youth looking to enter Hollywood.As part of their marketing strategy,Fame-us generates time and place utility by:

The facilitating functions of marketing include:

Compare the purchase of an AM/FM radio with the purchase of a satellite radio.Describe the creation of utility from the perspective of the manufacturer and marketer.Describe the utility relationship between the customer and the marketer.

A firm with a fully developed marketing concept is one with a company-wide consumer orientation with the objective of achieving long-term success.

The future growth of a company is endangered when management:

The relationship era builds on the marketing era's customer orientation by only focusing on maintaining relationships with customers.

Creating _____ utility is the responsibility of the production function.

Match each definition to the corresponding term. -The use of online social media as a communications channel for marketing messages is known as _____.

Phoebe was asked to bring a can of food for the local food bank as the "price of admission" for a certain ceremony.This is an example of _____.

Many hotel chains offer free stays and other perks to repeat customers.This is an example of:

An alliance between a not-for-profit organization and a for-profit organization:

​Define lifetime value of a customer.How has Apple,with the development of the iPod product line and iTunes software,gained a competitive advantage over competitors? Will Apple experience a higher or lower lifetime value of a customer and why?

An organization creates a customer through a three-step approach: identifying needs in the marketplace,finding out which needs the organization can profitably serve,and developing goods and services to convert potential buyers into customers.

Fred Foods Inc.provides free cereals and biscuits to support a program that aims to end hunger in various emerging nations.This is an example of _____ marketing.

Which of the following is an example of person marketing?

Plastic bottles can take up to 1,000 years to decompose in a landfill.An enterprising entrepreneur recently developed an alternative bottle made from algae that is biodegradable.The algae bottle is an example of a _______ product.

Interactive marketing refers to:

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Define lifetime value of a customer.How has Apple,with the development of the iPod product line and iTunes software,gained a competitive advantage over competitors? Will Apple experience a higher or lower lifetime value of a customer and why?