Question 1

During the search step of the consumer decision process,the consumer:

Accepted Answer

A) realizes that it is time to make a change from the present situation. 
B) develops a set of evaluative criteria to guide the purchase decision. 
C) begins to notice favorable word-of-mouth communication about the product. 
D) gathers information about the attainment of a desired state of affairs. 
A) realizes that it is time to make a change from the present situation. 
B) develops a set of evaluative criteria to guide the purchase decision. 
C) begins to notice favorable word-of-mouth communication about the product. 
D) gathers information about the attainment of a desired state of affairs. D

Question 2

Candace has been using the same shampoo brand for decades.When she finally dyes her hair,however,her hairdresser informs her that she will need to find a new shampoo that can help maintain her new color,prevent breakage,and condition her hair.Before going to the beauty supply store,Candace calls a few friends for recommendations and conducts web-based research on shampoos that address her specific needs.What can one infer about purchase decisions?​

Accepted Answer

A) ​Every consumer approaches purchase decisions the same way. 
B) ​Buying shampoo can be a high-involvement purchase decision. 
C) ​Purchase decisions are always based on personal factors and preferences. 
D) ​The same purchase decision requires the same level of involvement every time. 
E) ​Product cost is the only factor that determines whether a consumer will engage in a low- or high-involvement purchase decision. 
A) ​Every consumer approaches purchase decisions the same way. 
B) ​Buying shampoo can be a high-involvement purchase decision. 
C) ​Purchase decisions are always based on personal factors and preferences. 
D) ​The same purchase decision requires the same level of involvement every time. 
E) ​Product cost is the only factor that determines whether a consumer will engage in a low- or high-involvement purchase decision. B

Question 3

The situation in which a consumer makes a purchase by rapidly choosing a preferred brand is referred to as limited problem solving.

Accepted Answer

A) True 
 B)False  False

Question 4

​Before deciding how to market the houses designed by your architectural firm,you want to understand the role of each spouse in making this type of purchasing decision.After researching the topic,you learned that most house purchases fall into a particular role-based category.This category is:

Accepted Answer

A) ​Husband-dominant 
B) ​Wife-dominant 
C) ​Autonomic 
D) ​Syncratic 
E) ​Evaluative 
A) ​Husband-dominant 
B) ​Wife-dominant 
C) ​Autonomic 
D) ​Syncratic 
E) ​Evaluative

Question 5

Differentiate between a high-involvement purchase decision and a low-involvement purchase decision.Give an example for each.

Accepted Answer

Purchases with high levels of potential

Question 6

Be Wise is an insurance firm that helps people save money for retirement and health purposes.It markets its health and life insurance products with a tag line "save for future." Be Wise is trying to address which of the following needs in the Maslow's hierarchy of needs?

Accepted Answer

A) Esteem needs 
B) Safety needs 
C) Physiological needs 
D) Social needs 
A) Esteem needs 
B) Safety needs 
C) Physiological needs 
D) Social needs

Question 7

Subcultures are groups within a larger culture that have their own distinct modes of behavior.

Accepted Answer

A) True 
 B)False

Question 8

Martin,a marketing manager,contributes toward community development and volunteers for various civic awareness programs.These activities help Martin in satisfying his _____ needs.

Accepted Answer

A) physiological 
B) belongingness 
C) self-actualization 
D) safety 
A) physiological 
B) belongingness 
C) self-actualization 
D) safety

Question 9

What are the interpersonal determinants of consumer behavior? Describe the influence of culture on consumer behavior.

Accepted Answer

Cultural,social,and family influences ar

Question 10

It is crucial for marketers to focus their marketing strategies on opinion leaders in a group as opinion leaders:

Accepted Answer

A) limit their purchases to the products and services typical of the social class they belong to, rather than imitating the reference group. 
B) represent the only medium to carry information about products to general public. 
C) represent the trendsetters who purchase products before others in the group and then influence the buying decisions of other group members. 
D) possess the highest purchasing power in a group. 
A) limit their purchases to the products and services typical of the social class they belong to, rather than imitating the reference group. 
B) represent the only medium to carry information about products to general public. 
C) represent the trendsetters who purchase products before others in the group and then influence the buying decisions of other group members. 
D) possess the highest purchasing power in a group.

Question 11

Match each definition to the corresponding term.
-_____ is the process through which the ultimate buyers make purchasing decisions about a product or service.

Accepted Answer

A) evoked set 
B) consumer behavior 
C) culture 
D) reference group 
E) Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept 
A) evoked set 
B) consumer behavior 
C) culture 
D) reference group 
E) Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept

Question 12

After purchasing a new oven and a cooking range,Martha was contacted by the store where she purchased the products.The salesperson inquired about the delivery,installation,and her overall satisfaction with the purchase.Such strategies employed by marketers help in reducing cognitive dissonance.

Accepted Answer

A) True 
 B)False

Question 13

Seventeen-year-old Mai Ly has moved to the United States from Vietnam with her parents because her father's job transferred him to a different branch of his company.They have decided to buy their groceries from a local supermarket that caters to Asian cuisine due to their _________ influences.Mai Ly has recently passed her driver's license exam and has said that she would like to have her own car so that she doesn't have to share one with her parents.Her parents have agreed to purchase a car for her as long as she pays for her own gas and insurance.This decision is an example of a ________ influence.​

Accepted Answer

A) ​family; cultural 
B) ​social; family 
C) ​cultural; family 
D) ​cultural; social 
E) ​social; cultural 
A) ​family; cultural 
B) ​social; family 
C) ​cultural; family 
D) ​cultural; social 
E) ​social; cultural

Question 14

Majority of the Hispanic population in the United States originate from _____.

Accepted Answer

A) Brazil 
B) Peru 
C) Cuba 
D) Mexico 
A) Brazil 
B) Peru 
C) Cuba 
D) Mexico

Question 15

While making purchasing decisions,consumers are likely to buy products they believe will move them closer to their _____ self.

Accepted Answer

A) real 
B) neutral 
C) actual 
D) ideal 
A) real 
B) neutral 
C) actual 
D) ideal

Question 16

The purchase decisions for high-involvement products differ from those of low-involvement products as high-involvement purchase decisions:

Accepted Answer

A) pose little risk to the consumer. 
B) require less time and less research on information. 
C) require limited problem solving and limited efforts for external searches. 
D) pose greater economic and social consequences. 
A) pose little risk to the consumer. 
B) require less time and less research on information. 
C) require limited problem solving and limited efforts for external searches. 
D) pose greater economic and social consequences.

Question 17

The relative position of an individual member in a group is called _____.

Accepted Answer

A) dyad 
B) norm 
C) status 
D) stereotype 
A) dyad 
B) norm 
C) status 
D) stereotype

Question 18

The Asian American subculture consists of numerous ethnic groups,each of which brings its own language,religion,and values to the marketplace.

Accepted Answer

A) True 
 B)False

Question 19

Match each definition to the corresponding term.
-A(n)_____ is a trendsetter who purchases new products before others in a group and then influences others in their purchases.

Accepted Answer

A) evoked set 
B) consumer behavior 
C) culture 
D) reference group 
E) Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept 
A) evoked set 
B) consumer behavior 
C) culture 
D) reference group 
E) Asch phenomenon
F)opinion leader
G)need
H)motive
I)perception
J)attitude
K)learning
L)subliminal perception
M)high-involvement purchase decision
N)closure
O)cognitive dissonance
P)routinized response behavior
Q)shaping
R)perceptual screens
S)evaluative criteria
T)self-concept

Question 20

Autonomic role in decision making differs from syncratic role as autonomic role:

Accepted Answer

A) occurs when the husband makes most of the purchase decisions. 
B) occurs when the partners independently make equal number of purchase decisions. 
C) occurs when the wife is allowed to make certain purchase decisions independently. 
D) occurs when both the partners jointly make purchase decisions. 
A) occurs when the husband makes most of the purchase decisions. 
B) occurs when the partners independently make equal number of purchase decisions. 
C) occurs when the wife is allowed to make certain purchase decisions independently. 
D) occurs when both the partners jointly make purchase decisions.

During the search step of the consumer decision process,the consumer:

The situation in which a consumer makes a purchase by rapidly choosing a preferred brand is referred to as limited problem solving.

Before deciding how to market the houses designed by your architectural firm,you want to understand the role of each spouse in making this type of purchasing decision.After researching the topic,you learned that most house purchases fall into a particular role-based category.This category is:

Differentiate between a high-involvement purchase decision and a low-involvement purchase decision.Give an example for each.

Be Wise is an insurance firm that helps people save money for retirement and health purposes.It markets its health and life insurance products with a tag line "save for future." Be Wise is trying to address which of the following needs in the Maslow's hierarchy of needs?

Subcultures are groups within a larger culture that have their own distinct modes of behavior.

Martin,a marketing manager,contributes toward community development and volunteers for various civic awareness programs.These activities help Martin in satisfying his _____ needs.

What are the interpersonal determinants of consumer behavior? Describe the influence of culture on consumer behavior.

It is crucial for marketers to focus their marketing strategies on opinion leaders in a group as opinion leaders:

Match each definition to the corresponding term. -_____ is the process through which the ultimate buyers make purchasing decisions about a product or service.

After purchasing a new oven and a cooking range,Martha was contacted by the store where she purchased the products.The salesperson inquired about the delivery,installation,and her overall satisfaction with the purchase.Such strategies employed by marketers help in reducing cognitive dissonance.

Majority of the Hispanic population in the United States originate from _____.

While making purchasing decisions,consumers are likely to buy products they believe will move them closer to their _____ self.

The purchase decisions for high-involvement products differ from those of low-involvement products as high-involvement purchase decisions:

The relative position of an individual member in a group is called _____.

The Asian American subculture consists of numerous ethnic groups,each of which brings its own language,religion,and values to the marketplace.

Match each definition to the corresponding term. -A(n)_____ is a trendsetter who purchases new products before others in a group and then influences others in their purchases.

Autonomic role in decision making differs from syncratic role as autonomic role:

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 6: Consumer Behavior

During the search step of the consumer decision process,the consumer:

The situation in which a consumer makes a purchase by rapidly choosing a preferred brand is referred to as limited problem solving.

​Before deciding how to market the houses designed by your architectural firm,you want to understand the role of each spouse in making this type of purchasing decision.After researching the topic,you learned that most house purchases fall into a particular role-based category.This category is:

Differentiate between a high-involvement purchase decision and a low-involvement purchase decision.Give an example for each.

Be Wise is an insurance firm that helps people save money for retirement and health purposes.It markets its health and life insurance products with a tag line "save for future." Be Wise is trying to address which of the following needs in the Maslow's hierarchy of needs?

Subcultures are groups within a larger culture that have their own distinct modes of behavior.

Martin,a marketing manager,contributes toward community development and volunteers for various civic awareness programs.These activities help Martin in satisfying his _____ needs.

What are the interpersonal determinants of consumer behavior? Describe the influence of culture on consumer behavior.

It is crucial for marketers to focus their marketing strategies on opinion leaders in a group as opinion leaders:

Match each definition to the corresponding term. -_____ is the process through which the ultimate buyers make purchasing decisions about a product or service.

After purchasing a new oven and a cooking range,Martha was contacted by the store where she purchased the products.The salesperson inquired about the delivery,installation,and her overall satisfaction with the purchase.Such strategies employed by marketers help in reducing cognitive dissonance.

Majority of the Hispanic population in the United States originate from _____.

While making purchasing decisions,consumers are likely to buy products they believe will move them closer to their _____ self.

The purchase decisions for high-involvement products differ from those of low-involvement products as high-involvement purchase decisions:

The relative position of an individual member in a group is called _____.

The Asian American subculture consists of numerous ethnic groups,each of which brings its own language,religion,and values to the marketplace.

Match each definition to the corresponding term. -A(n)_____ is a trendsetter who purchases new products before others in a group and then influences others in their purchases.

Autonomic role in decision making differs from syncratic role as autonomic role:

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Before deciding how to market the houses designed by your architectural firm,you want to understand the role of each spouse in making this type of purchasing decision.After researching the topic,you learned that most house purchases fall into a particular role-based category.This category is: