Question 1

Which of the following is used to identify the firm's strengths,weaknesses,opportunities,and threats within the marketing environment?

Accepted Answer

A) Business portfolio analysis 
B) Breakeven analysis 
C) SWOT analysis 
D) Marginal analysis 
A) Business portfolio analysis 
B) Breakeven analysis 
C) SWOT analysis 
D) Marginal analysis C

Question 2

A marketing plan is not reevaluated once it is completely implemented.

Accepted Answer

A) True 
 B)False  False

Question 3

The facilities plan estimates the firm's employment needs and the skills necessary to achieve organizational goals.

Accepted Answer

A) True 
 B)False  False

Question 4

A firm's marketers must write a marketing plan before formulating an overall marketing strategy.

Accepted Answer

A) True 
 B)False

Question 5

An exit strategy is a plan for a firm to leave the market.
Indicate the answer choice that best completes the statement or answers the question.

Accepted Answer

A) True 
 B)False

Question 6

A marketing plan is a detailed description of the resources and actions needed to achieve stated marketing objectives.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following components of the marketing mix focuses on deciding the goods and services a firm should offer in order to meet the needs of its customers?

Accepted Answer

A) Product strategy 
B) Distribution strategy 
C) Promotional strategy 
D) Pricing strategy 
A) Product strategy 
B) Distribution strategy 
C) Promotional strategy 
D) Pricing strategy

Question 8

The need for a business plan is more acutely felt in a small company than in a large multinational company.

Accepted Answer

A) True 
 B)False

Question 9

Strategic planning is the process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives.

Accepted Answer

A) True 
 B)False

Question 10

What are the reasons a company should develop a marketing plan?

Accepted Answer

A company should develop a marketing pla

Question 11

The mission statement puts into words an organization's overall purpose and reason for being.

Accepted Answer

A) True 
 B)False

Question 12

Describe the different components of a business plan.

Accepted Answer

The mission statement summarizes the org

Question 13

Why do marketers in most industries have difficulty making estimates and predictions beyond five years?

Accepted Answer

A) Marketers rarely stay in the same job for more than five years. 
B) There are many uncertainties in the marketplace. 
C) The margin for error in long-term forecasting is very small. 
D) The cost involved limits predictions beyond five years. 
A) Marketers rarely stay in the same job for more than five years. 
B) There are many uncertainties in the marketplace. 
C) The margin for error in long-term forecasting is very small. 
D) The cost involved limits predictions beyond five years.

Question 14

Which of the following components of a business plan describes strategies for informing potential customers about the goods and services offered by the firm as well as strategies for developing long-term relationships?

Accepted Answer

A) The marketing plan 
B) The financing plan 
C) The production plan 
D) The facilities plan 
A) The marketing plan 
B) The financing plan 
C) The production plan 
D) The facilities plan

Question 15

Which of the following focuses on the environment in which the marketing plan is to be implemented?

Accepted Answer

A) Production plan 
B) Competitive analysis 
C) Mission statement 
D) Executive summary 
A) Production plan 
B) Competitive analysis 
C) Mission statement 
D) Executive summary

Question 16

A large company sells some of its business units to help cut costs,bolster its share price and diversify its business interest.This is an example of a firm employing a(n):

Accepted Answer

A) exit strategy. 
B) pricing strategy. 
C) distribution strategy. 
D) promotion strategy. 
A) exit strategy. 
B) pricing strategy. 
C) distribution strategy. 
D) promotion strategy.

Question 17

A firm's goals should be specific and measurable.

Accepted Answer

A) True 
 B)False

Question 18

Every marketing plan requires a budget,a time schedule for implementation,and a system for monitoring the plan's success or failure.

Accepted Answer

A) True 
 B)False

Which of the following is used to identify the firm's strengths,weaknesses,opportunities,and threats within the marketing environment?

A marketing plan is not reevaluated once it is completely implemented.

The facilities plan estimates the firm's employment needs and the skills necessary to achieve organizational goals.

A firm's marketers must write a marketing plan before formulating an overall marketing strategy.

An exit strategy is a plan for a firm to leave the market. Indicate the answer choice that best completes the statement or answers the question.

A marketing plan is a detailed description of the resources and actions needed to achieve stated marketing objectives.

Which of the following components of the marketing mix focuses on deciding the goods and services a firm should offer in order to meet the needs of its customers?

The need for a business plan is more acutely felt in a small company than in a large multinational company.

Strategic planning is the process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives.

What are the reasons a company should develop a marketing plan?

The mission statement puts into words an organization's overall purpose and reason for being.

Describe the different components of a business plan.

Why do marketers in most industries have difficulty making estimates and predictions beyond five years?

Which of the following components of a business plan describes strategies for informing potential customers about the goods and services offered by the firm as well as strategies for developing long-term relationships?

Which of the following focuses on the environment in which the marketing plan is to be implemented?

A large company sells some of its business units to help cut costs,bolster its share price and diversify its business interest.This is an example of a firm employing a(n):

A firm's goals should be specific and measurable.

Every marketing plan requires a budget,a time schedule for implementation,and a system for monitoring the plan's success or failure.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Financial Analysis in Marketing

Filters

Exam 20: Developing an Effective Marketing Plan

Which of the following is used to identify the firm's strengths,weaknesses,opportunities,and threats within the marketing environment?

A marketing plan is not reevaluated once it is completely implemented.

The facilities plan estimates the firm's employment needs and the skills necessary to achieve organizational goals.

A firm's marketers must write a marketing plan before formulating an overall marketing strategy.

An exit strategy is a plan for a firm to leave the market. Indicate the answer choice that best completes the statement or answers the question.

A marketing plan is a detailed description of the resources and actions needed to achieve stated marketing objectives.

Which of the following components of the marketing mix focuses on deciding the goods and services a firm should offer in order to meet the needs of its customers?

The need for a business plan is more acutely felt in a small company than in a large multinational company.

Strategic planning is the process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives.

What are the reasons a company should develop a marketing plan?

The mission statement puts into words an organization's overall purpose and reason for being.

Describe the different components of a business plan.

Why do marketers in most industries have difficulty making estimates and predictions beyond five years?

Which of the following components of a business plan describes strategies for informing potential customers about the goods and services offered by the firm as well as strategies for developing long-term relationships?

Which of the following focuses on the environment in which the marketing plan is to be implemented?

A large company sells some of its business units to help cut costs,bolster its share price and diversify its business interest.This is an example of a firm employing a(n):

A firm's goals should be specific and measurable.

Every marketing plan requires a budget,a time schedule for implementation,and a system for monitoring the plan's success or failure.

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Market Segmentation, targeting, and Positioning

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Financial Analysis in Marketing

Filters