Question 1

Give an example of a cultural or generational difference in the use of media.

Accepted Answer

In terms of culture, media do not exist independently from the cultural, political, and economic systems in which they are embedded. So viewers of Baywatch in the U.S. might use it as amusement, for instance, while viewers in another country might see it as an accurate depiction of American lifestyles. To offer another typical example, younger media users tend to use cell phones as much for social networking as for the simple sharing of information that older users do.

Question 2

Your authors believe that we talk about media in everyday communication because:

Accepted Answer

A) We have nothing better to talk about than the media 
B) We gain insight into the media by discussing it with others 
C) We fail to gain secondary information by discussing the media with others 
D) We fail to gain critical thinking skills by discussing the media with others 
A) We have nothing better to talk about than the media 
B) We gain insight into the media by discussing it with others 
C) We fail to gain secondary information by discussing the media with others 
D) We fail to gain critical thinking skills by discussing the media with others B

Question 3

According to uses and gratifications theory, if you watch a reality TV program such as 'Gene Simmons Family Jewels' for the very personal reason that you are a Kiss fan, even though you would admit this to none of your friends, you are using media for the following reason:

Accepted Answer

A) Escapism 
B) Reality exploration 
C) Character reference 
D) Incidental reasons 
A) Escapism 
B) Reality exploration 
C) Character reference 
D) Incidental reasons D

Question 4

The idea of parasocial relationships assumes that:

Accepted Answer

A) We establish relationships with media characters just as we do with other people 
B) We do not establish relationships with media characters just as we do with other people 
C) We are attracted to media characters who are very different from ourselves 
D) We do not experience loss in parasocial relationships as we do in personal relationships 
A) We establish relationships with media characters just as we do with other people 
B) We do not establish relationships with media characters just as we do with other people 
C) We are attracted to media characters who are very different from ourselves 
D) We do not experience loss in parasocial relationships as we do in personal relationships

Question 5

According to uses and gratifications theory, if you watch a TV program such as 'Friends' to see how the main characters resolve roommate conflicts so that you can model their behavior, you are using media for the following reason:

Accepted Answer

A) Escapism 
B) Reality exploration 
C) Character reference 
D) Incidental reasons 
A) Escapism 
B) Reality exploration 
C) Character reference 
D) Incidental reasons

Question 6

Our cultural backgrounds often affect our interpretation of media texts.

Accepted Answer

A) True 
 B)False

Question 7

The concept of 'media literacy' implies:

Accepted Answer

A) We learn less about the media by talking about it 
B) We learn less about ourselves by talking about the media 
C) We learn more about ourselves by talking about the media 
D) We learn more about the media by talking about it 
A) We learn less about the media by talking about it 
B) We learn less about ourselves by talking about the media 
C) We learn more about ourselves by talking about the media 
D) We learn more about the media by talking about it

Question 8

According to uses and gratifications theory, if you watch a TV program on the Discovery Channel to gain more insight into and knowledge about Mayan ruins in Guatemala, you are using media for the following reason:

Accepted Answer

A) Escapism 
B) Reality exploration 
C) Character reference 
D) Incidental reasons 
A) Escapism 
B) Reality exploration 
C) Character reference 
D) Incidental reasons

Question 9

The average amount of time most people spend using media daily is reported as:

Accepted Answer

A) 17 hours 
B) 5 hours 
C) 11 hours 
D) No hours 
A) 17 hours 
B) 5 hours 
C) 11 hours 
D) No hours

Question 10

When parents set rules and guidelines for what programs children can and cannot watch, they are enacting:

Accepted Answer

A) Indirect rules for children's interpretation of television 
B) Direct rules for children's interpretation of television 
C) Indirect parental influence on children's interpretation of television 
D) Direct parental influence on children's interpretation of television 
A) Indirect rules for children's interpretation of television 
B) Direct rules for children's interpretation of television 
C) Indirect parental influence on children's interpretation of television 
D) Direct parental influence on children's interpretation of television

Question 11

Media audiences are rarely particular or selective about what they take in from mediated messages.

Accepted Answer

A) True 
 B)False

Question 12

When parents comment out loud about the messages or characters they see in a television program, they are enacting:

Accepted Answer

A) Indirect rules for children's interpretation of television 
B) Direct rules for children's interpretation of television 
C) Indirect parental influence on children's interpretation of television 
D) Direct parental influence on children's interpretation of television 
A) Indirect rules for children's interpretation of television 
B) Direct rules for children's interpretation of television 
C) Indirect parental influence on children's interpretation of television 
D) Direct parental influence on children's interpretation of television

Question 13

Media producers are becoming more likely to focus their products on smaller, specific audiences rather than mass audiences.

Accepted Answer

A) True 
 B)False

Question 14

Media audiences rarely use the media for personal and individual reasons.

Accepted Answer

A) True 
 B)False

Question 15

Summarize the basic idea behind 'uses and gratifications' theory.

Accepted Answer

Uses and gratifications theory

Question 16

The concept of selective exposure explains:

Accepted Answer

A) People usually seek out media that oppose their own existing beliefs, values, and attitudes 
B) People are indifferent to media that oppose their own existing beliefs, values, and attitudes 
C) People are not aware of media that support their own existing beliefs, values, and attitudes 
D) People usually seek out media that support their own existing beliefs, values, and attitudes 
A) People usually seek out media that oppose their own existing beliefs, values, and attitudes 
B) People are indifferent to media that oppose their own existing beliefs, values, and attitudes 
C) People are not aware of media that support their own existing beliefs, values, and attitudes 
D) People usually seek out media that support their own existing beliefs, values, and attitudes

Question 17

Modeling your relationships after those you see in the media can be problematic because:

Accepted Answer

A) Relationships in the media are usually realistic 
B) Relationships in the media are usually diverse 
C) Relationships in the media are usually unrealistic 
D) Relationships in the media are usually challenging 
A) Relationships in the media are usually realistic 
B) Relationships in the media are usually diverse 
C) Relationships in the media are usually unrealistic 
D) Relationships in the media are usually challenging

Question 18

The idea that media texts are 'polysemic' means that:

Accepted Answer

A) Interpretation of media texts is unanimous 
B) Interpretation of media texts is not affected by cultural backgrounds/beliefs 
C) Interpretation of media texts is not affected by media knowledge/experience 
D) Interpretation of media texts is affected by media knowledge/experience 
A) Interpretation of media texts is unanimous 
B) Interpretation of media texts is not affected by cultural backgrounds/beliefs 
C) Interpretation of media texts is not affected by media knowledge/experience 
D) Interpretation of media texts is affected by media knowledge/experience

Question 19

People often use multiple media simultaneously/concurrently.

Accepted Answer

A) True 
 B)False

Question 20

Audience attention to mediated messages tends to fluctuate because:

Accepted Answer

A) People engage in other activities while using media 
B) People are always engrossed and involved in using media 
C) People are more attentive to media that provide information they do not need 
D) People rarely engage in other activities while using media 
A) People engage in other activities while using media 
B) People are always engrossed and involved in using media 
C) People are more attentive to media that provide information they do not need 
D) People rarely engage in other activities while using media

Give an example of a cultural or generational difference in the use of media.

Your authors believe that we talk about media in everyday communication because:

According to uses and gratifications theory, if you watch a reality TV program such as 'Gene Simmons Family Jewels' for the very personal reason that you are a Kiss fan, even though you would admit this to none of your friends, you are using media for the following reason:

The idea of parasocial relationships assumes that:

According to uses and gratifications theory, if you watch a TV program such as 'Friends' to see how the main characters resolve roommate conflicts so that you can model their behavior, you are using media for the following reason:

Our cultural backgrounds often affect our interpretation of media texts.

The concept of 'media literacy' implies:

According to uses and gratifications theory, if you watch a TV program on the Discovery Channel to gain more insight into and knowledge about Mayan ruins in Guatemala, you are using media for the following reason:

The average amount of time most people spend using media daily is reported as:

When parents set rules and guidelines for what programs children can and cannot watch, they are enacting:

Media audiences are rarely particular or selective about what they take in from mediated messages.

When parents comment out loud about the messages or characters they see in a television program, they are enacting:

Media producers are becoming more likely to focus their products on smaller, specific audiences rather than mass audiences.

Media audiences rarely use the media for personal and individual reasons.

Summarize the basic idea behind 'uses and gratifications' theory.

The concept of selective exposure explains:

Modeling your relationships after those you see in the media can be problematic because:

The idea that media texts are 'polysemic' means that:

People often use multiple media simultaneously/concurrently.

Audience attention to mediated messages tends to fluctuate because:

An Overview of Communication

Histories and Contexts of Communication

Identities, Perceptions, and Communication

Verbal Communication

Nonverbal Communication

Culture and Communication

Listening

Personal Relationships

Groups and Leaders

Communication in the Workplace

Technology and Media in Everyday Life

Interviewing

Developing a Presentation

Giving Informative and Persuasive Talks

Delivering a Presentation

Filters

Exam 13: Preparing for a Presentation

Give an example of a cultural or generational difference in the use of media.

Your authors believe that we talk about media in everyday communication because:

According to uses and gratifications theory, if you watch a reality TV program such as 'Gene Simmons Family Jewels' for the very personal reason that you are a Kiss fan, even though you would admit this to none of your friends, you are using media for the following reason:

The idea of parasocial relationships assumes that:

According to uses and gratifications theory, if you watch a TV program such as 'Friends' to see how the main characters resolve roommate conflicts so that you can model their behavior, you are using media for the following reason:

Our cultural backgrounds often affect our interpretation of media texts.

The concept of 'media literacy' implies:

According to uses and gratifications theory, if you watch a TV program on the Discovery Channel to gain more insight into and knowledge about Mayan ruins in Guatemala, you are using media for the following reason:

The average amount of time most people spend using media daily is reported as:

When parents set rules and guidelines for what programs children can and cannot watch, they are enacting:

Media audiences are rarely particular or selective about what they take in from mediated messages.

When parents comment out loud about the messages or characters they see in a television program, they are enacting:

Media producers are becoming more likely to focus their products on smaller, specific audiences rather than mass audiences.

Media audiences rarely use the media for personal and individual reasons.

Summarize the basic idea behind 'uses and gratifications' theory.

The concept of selective exposure explains:

Modeling your relationships after those you see in the media can be problematic because:

The idea that media texts are 'polysemic' means that:

People often use multiple media simultaneously/concurrently.

Audience attention to mediated messages tends to fluctuate because:

An Overview of Communication

Histories and Contexts of Communication

Identities, Perceptions, and Communication

Verbal Communication

Nonverbal Communication

Culture and Communication

Listening

Personal Relationships

Groups and Leaders

Communication in the Workplace

Technology and Media in Everyday Life

Interviewing

Developing a Presentation

Giving Informative and Persuasive Talks

Delivering a Presentation

Filters