Question 1

Explain the basic idea of the concept of 'selective exposure.'

Accepted Answer

People tend to engage more wit

Question 2

Media audiences are consistent in the amount of attention they pay to all forms of mediated communication.

Accepted Answer

A) True 
 B)False

Question 3

The majority of people overestimate the actual amount of time they spend using the media.

Accepted Answer

A) True 
 B)False

Question 4

According to Cohen and Metzger, when it comes to our needs for control, these needs seem to be better fulfilled by:

Accepted Answer

A) Personal relationships 
B) The media 
C) Both personal relationships and the media 
D) Neither one 
A) Personal relationships 
B) The media 
C) Both personal relationships and the media 
D) Neither one

Question 5

Media products are becoming more, rather than less, diverse in their amount and accessibility.

Accepted Answer

A) True 
 B)False

Question 6

Identify why the early views of media as all-powerful, having an absolute/uniform influence on a mass audience, have been rejected by contemporary media scholars.

Accepted Answer

There is no such thing as a universally-

Question 7

The concept of the socialization impact of media implies:

Accepted Answer

A) People do not attend to role behaviors they receive through the media 
B) People learn how to enact role behaviors they receive through the media 
C) People do not receive role behaviors through the media 
D) People do not learn role behaviors through direct experience 
A) People do not attend to role behaviors they receive through the media 
B) People learn how to enact role behaviors they receive through the media 
C) People do not receive role behaviors through the media 
D) People do not learn role behaviors through direct experience

Question 8

According to uses and gratifications theory, if you watch a TV program just to avoid doing your homework or the dishes, you are using media for the following reason:

Accepted Answer

A) Escapism 
B) Reality exploration 
C) Character reference 
D) Incidental reasons 
A) Escapism 
B) Reality exploration 
C) Character reference 
D) Incidental reasons

Question 9

The fact that media can allow you to withdraw from social interactions is not always negative because:

Accepted Answer

A) You can be physically together but still maintain some privacy 
B) You can terminate the relationship by changing media messages 
C) You can start another relationship by modeling from media messages 
D) You can be forced to talk about the media messages 
A) You can be physically together but still maintain some privacy 
B) You can terminate the relationship by changing media messages 
C) You can start another relationship by modeling from media messages 
D) You can be forced to talk about the media messages

Question 10

Discuss why your authors claim that personal relationships frequently guide exposure to media.

Accepted Answer

Talking with other people can expose us

Question 11

The most recent research on television viewing with family members, according to your authors, has discovered:

Accepted Answer

A) Family television viewing is detrimental to family life 
B) Family television viewing decreases social contact 
C) Family television viewing increases budget costs 
D) Family television viewing enhances family communication 
A) Family television viewing is detrimental to family life 
B) Family television viewing decreases social contact 
C) Family television viewing increases budget costs 
D) Family television viewing enhances family communication

Question 12

An active consumer of media would be most likely to:

Accepted Answer

A) Assign meaning to media messages 
B) Ask others to explain meaning of media messages 
C) Avoid media messages 
D) Try not to resist media messages 
A) Assign meaning to media messages 
B) Ask others to explain meaning of media messages 
C) Avoid media messages 
D) Try not to resist media messages

Explain the basic idea of the concept of 'selective exposure.'

Media audiences are consistent in the amount of attention they pay to all forms of mediated communication.

The majority of people overestimate the actual amount of time they spend using the media.

According to Cohen and Metzger, when it comes to our needs for control, these needs seem to be better fulfilled by:

Media products are becoming more, rather than less, diverse in their amount and accessibility.

Identify why the early views of media as all-powerful, having an absolute/uniform influence on a mass audience, have been rejected by contemporary media scholars.

The concept of the socialization impact of media implies:

According to uses and gratifications theory, if you watch a TV program just to avoid doing your homework or the dishes, you are using media for the following reason:

The fact that media can allow you to withdraw from social interactions is not always negative because:

Discuss why your authors claim that personal relationships frequently guide exposure to media.

The most recent research on television viewing with family members, according to your authors, has discovered:

An active consumer of media would be most likely to:

An Overview of Communication

Histories and Contexts of Communication

Identities, Perceptions, and Communication

Verbal Communication

Nonverbal Communication

Culture and Communication

Listening

Personal Relationships

Groups and Leaders

Communication in the Workplace

Technology and Media in Everyday Life

Interviewing

Developing a Presentation

Giving Informative and Persuasive Talks

Delivering a Presentation

Filters

Exam 13: Preparing for a Presentation

Explain the basic idea of the concept of 'selective exposure.'

Media audiences are consistent in the amount of attention they pay to all forms of mediated communication.

The majority of people overestimate the actual amount of time they spend using the media.

According to Cohen and Metzger, when it comes to our needs for control, these needs seem to be better fulfilled by:

Media products are becoming more, rather than less, diverse in their amount and accessibility.

Identify why the early views of media as all-powerful, having an absolute/uniform influence on a mass audience, have been rejected by contemporary media scholars.

The concept of the socialization impact of media implies:

According to uses and gratifications theory, if you watch a TV program just to avoid doing your homework or the dishes, you are using media for the following reason:

The fact that media can allow you to withdraw from social interactions is not always negative because:

Discuss why your authors claim that personal relationships frequently guide exposure to media.

The most recent research on television viewing with family members, according to your authors, has discovered:

An active consumer of media would be most likely to:

An Overview of Communication

Histories and Contexts of Communication

Identities, Perceptions, and Communication

Verbal Communication

Nonverbal Communication

Culture and Communication

Listening

Personal Relationships

Groups and Leaders

Communication in the Workplace

Technology and Media in Everyday Life

Interviewing

Developing a Presentation

Giving Informative and Persuasive Talks

Delivering a Presentation

Filters