Exam 9: Developing and Managing Products

Post has been manufacturing and marketing breakfast cereals for over 100 years.It spends much of its marketing budgets on short-term promotions aimed at stealing market share from General Mills and other cereal manufacturers.From this information,you should know that cereals are in the which stage of their product life cycle?

Market researchers have determined nine categories of lifestyles for computer users. -Refer to Lifestyle Categories.One of the categories is described as "Fast Forwards," who are the early adopters of new technology for home,office,and personal use.This means that this group is most likely to adopt new technology when it is in which stage of its product life cycle?

Diffusion is the process by which the adoption of an innovation spreads.

When selecting a test market city,what should a researcher look for?

After years of development and testing,Jabra Corporation unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.Jabra's transmitter picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package-about the size of a deck of cards-also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329. -Refer to Jabra Corporation.The Jabra 1000 is similar to the ear-bud system in a Walkman,which may increase adoption rates.What may explain the rate of diffusion?

Which of the following statements about how adopters participate in the diffusion process is FALSE?

Increasing competition,aggressive brand advertising,and healthy profits are all characteristics found in the introductory stage of the product life cycle.

Firms that routinely experience success in new-product introduction tend to have which of the following?

List the four stages of the product life cycle.List four typical characteristics for each stage.

What links the new-product development process with the objectives of the marketing department,business unit,and corporation?

The most important factor in successful new-product introductions is a good match between product characteristics and customer desires.

The process by which the executives at a large company learned about a company called 25^th Hour that provides personal assistants who will run errands for $17 per hour is an example of which of the following?

The maker of Skittles candy kitchen tested and prepared hundreds of batches of candy for taste-testers,who were employees of the company.The taste-testers were instructed to identify the best formula for mint-flavoured Skittles.This was an example of what type of test?

After successful business analysis of a new product,the development stage begins.Describe the development process.Be sure to explain the difference between laboratory testing and use testing.

Mosaic Labs has developed a chemical compound that prevents mildew in even the most humid climates.The week after the compound was invented,a group of the firm's employees got together and listed ways the product might be used.What is this an example of?

Razor scooters gained instant popularity because walkers and runners frequently saw people on the scooters zipping by them and it looked like the users were having fun.This information suggests the adoption rate of the Razor scooter was most affected by which product characteristic?

After years of development and testing,Jabra Corporation unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.Jabra's transmitter picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package-about the size of a deck of cards-also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329. -Refer to Jabra Corporation.The Jabra 1000 is superior to existing hands-free telephones,especially with its small size and single part.However,consumers may think its advantages over current hands-free phones may not be worth the additional cost.Thus,what may affect adoption?

Profits typically reach their peak during the growth stage of the product life cycle.

Market researchers have determined nine categories of lifestyles for computer users. -Refer to Lifestyle Categories.One of the categories is described as "Mouse Potatoes," who like the Internet for entertainment and can't wait to buy the latest in "technoentertainment." In terms of the diffusion process,"Mouse Potatoes" would be classified as which of the following?

When Forrest Event Marketing,Inc.started searching for new product ideas,a marketing consultant suggested a variety of sources of information.Which is the LEAST likely source of new product ideas?