Exam 9: Developing and Managing Products

During which stage of the new-product development process does production start,inventories are built up,the product is shipped to distribution points,the sales force is trained,and advertising and promotion begin?

Marketers consider all of the following examples of new products EXCEPT which one?

The marketing manager for a company that manufactures pet foods wants to base the marketing strategy he implements for the company's products on the product life cycle stages.In order to do this,what should he do?

Which of the following products is most likely to be in the decline stage of its product life cycle?

It is considered inefficient to use concept tests during the idea-screening stage of the new-product development process.

What is the final stage in the new-product development process?

At what stage of the new-product development process are most new product ideas rejected?

Finland-based Rapala VMC Corp.is the world's largest fishing lure manufacturer.It developed its first fishing lure-a cigar-shaped minnow-in 1962.The annual market for fishing lures in terms of retail sales is approximately $600 million.Rapala VMC garnered one-third of that amount in 2003.New lures must be introduced each year in order to stay competitive in this industry.Like other lure manufacturers,Rapala focuses on two questions in developing and making new lures: Does it work,and does it look good? Developing a new lure takes two or three years and involves extensive field testing by tournament professionals and fishing guides.At the annual fishing industry trade show in 2003,Rapala unveiled the "dream lure for the 21st century." -Refer to Rapala.After the trade show,the newest lure made by Rapala will enter which stage of the new-product development process?

After years of development and testing,Jabra Corporation unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.Jabra's transmitter picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package-about the size of a deck of cards-also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329. -Refer to Jabra Corporation.What type of new product is the Jabra 1000 described above?

Basically,all that happens in the development stage of the new-product process is that the first prototype of the product gets developed.

When Banquet made its chicken patties 20 percent larger to provide greater value to the consumer,it was not trying to reach a new target market.What has Banquet created?

What is the name for a consumer who was sufficiently satisfied with his or her trial experience with a product to proceed with some further usage?

The development of a strawberry-flavoured cake mix by Duncan Hines would not be considered a new product since the company was already making cake mixes.It would simply be called a line extension.

The advertising strategy during the growth stage of the product life cycle should be to do what?

In the early 1900s,a new product was developed-the phonograph record,and it allowed people to listen to and appreciate recorded music in the privacy of their homes.At first,consumers were reluctant because the idea was so novel and difficult to comprehend.During the 1930s,the pioneers in the record industry were experiencing strong sales and profits.As a result,other firms began to enter the market and competition intensified.At this point,there were hundreds of record producers and manufacturers.During the 1940s and 1950s,sales continued to increase,but at a much slower rate.The market stayed at approximately the same level until the late 1960s when a new technology arrived in the form of the eight-track tape.The record market began a slow decrease in sales.By the 1970s,another new technology,cassette tapes,replaced the eight-track tape.During the 1970s and 1980s,record production continued to decrease.In the late 1980s,sales dropped rapidly as yet another new technology arrived,the compact disc.Today,most stores no longer carry records,which have become a niche product,and digital audiotapes are a new alternative. -Refer to Music Industry.The market for record albums in the 1930s suggests phonograph records were in which stage of the product life cycle at that time?

Stouffer's added 25 percent more meat to its Lean Cuisine Skillet Sensations meal-in-a-bag.The addition of more meat made the product acceptable to men as well as women and expanded its target market.What is the meatier Lean Cuisine Skillet Sensations an example of?

In which stage of new-product development is the technical feasibility of manufacturing the new product examined as a prototype is produced?

In which stage of new-product development are preliminary demand,cost,sales,and profitability estimates made?

What is the first stage of the new-product development process?

What is the spread of a new idea from its source of invention or creation to its ultimate users or adopters?