Exam 7: Developing Corporate Strategy

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A company should conduct all but which of the following analyses before moving vertically into an adjacent segment of its industry value chain?

(Multiple Choice)
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How does Disney create revenue-enhancement synergies?

(Essay)
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The key to logical connection in arenas is ________.

(Multiple Choice)
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Industries with relatively high ________ are among the most globalized.

(Multiple Choice)
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When executives embark on diversification because they desire to build a larger company, they are said to be engaging in ________.

(Multiple Choice)
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Two processes can generate revenue-enhancement synergy: sharing resources and ________.

(Multiple Choice)
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Business strategy and corporate strategy have very similar objectives.

(True/False)
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Relatedness is assessed by how similar the underlying industries are.

(True/False)
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Portfolio planning was not initially intended to help managers achieve a balanced portfolio of large stable businesses.

(True/False)
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The number of separate businesses a firm operates and the degree of ________ of those businesses increase a firm's level of diversification.

(Multiple Choice)
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Different geographic markets can exhibit different degrees of relatedness.

(True/False)
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When unrelated diversification is taken to the extreme and there are many unrelated businesses, the firm is referred to as a ________.

(Multiple Choice)
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Many large monopolistic companies were broken up as a result of the Great Depression.

(True/False)
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When a firm achieves economies of scope across its portfolio by bundling two outlets in a single facility, it is using ________ store strategy.

(Multiple Choice)
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A profit pool map will reveal the segments in which money is ________ in an industry.

(Multiple Choice)
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Two factors determine the size and organization of corporate-level management, including the scope of the firm's involvement in disparate arenas and the ________.

(Multiple Choice)
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A ________ is a business that has a weak competitive position but is in a high-growth industry.

(Multiple Choice)
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Why is increased horizontal scope attractive?

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Explain vertical scope.

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What is portfolio planning, and what contribution does it make to corporate diversification?

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