Exam 10: Pricing Considerations in High-Tech Markets

Identify the technique Sega is utilizing when they charge an extremely low price for their "Play Station" and make up the lower margin on the base unit by higher margins on game sales.

The 3 Cs of pricing making up the three-legged stool are:

____________ customers need high levels of service,often with quick and reliable response times,and are willing to pay for the privilege.

An experience curve:

All of the following are solutions to the technology paradox except:

The total cost of ownership includes:

____________ customers want to avoid paying big bills but don't care as much about response times.

The steps in customer oriented pricing are beneficial in that they:

The approach by a firm to give away a base product and make money on the complementary products required to make the base product useful is called:

All of the following statements are true except:

Mass customization is:

In the high-tech pricing environment,Moore's Law states that:

All of the following are true about price promotions except:

The practice of offering derivative products and services at various price points to meet different customers' needs is called:

Which is the best approach to pricing after-sales service?

____________ customers want a standard level of service with basic inspections and periodic inspections.

Which of the following are descriptive of smart pricing?

The technology paradox is characterized by:

Target costing involves all of the following except: