Question 1

Which of the following is not descriptive of an online vertical marketplace?

Accepted Answer

A) industry-specific websites 
B) provide e-business solutions within industry boundaries for buyers and sellers 
C) sell shrink-wrapped software 
D) build links between suppliers,customers and competitors 
E) aim to increase the efficiency of the supply chain. 
A) industry-specific websites 
B) provide e-business solutions within industry boundaries for buyers and sellers 
C) sell shrink-wrapped software 
D) build links between suppliers,customers and competitors 
E) aim to increase the efficiency of the supply chain. C

Question 2

Which of the following is an example of a mis-matched supply chain strategy?

Accepted Answer

A) Risk-hedging supply chains = Apple's supply chain 
B) Efficient supply chains = Wal-Mart's supply chain 
C) Agile supply chains = Amazon's supply chains 
D) Responsive supply chains = Dell's supply chains 
E) All of the above are correctly matched 
A) Risk-hedging supply chains = Apple's supply chain 
B) Efficient supply chains = Wal-Mart's supply chain 
C) Agile supply chains = Amazon's supply chains 
D) Responsive supply chains = Dell's supply chains 
E) All of the above are correctly matched A

Question 3

When evaluating channel performance,all of the following may serve as performance indicators,except:

Accepted Answer

A) resellers loyalty 
B) customer satisfaction with reseller 
C) exclusive dealing arrangements 
D) reseller's contribution to growth 
E) quantitative indicators 
A) resellers loyalty 
B) customer satisfaction with reseller 
C) exclusive dealing arrangements 
D) reseller's contribution to growth 
E) quantitative indicators C

Question 4

One useful way to segment customers for hybrid channel design is on the basis of:

Accepted Answer

A) Order size 
B) Decision Process 
C) Product line 
D) Geographic region 
E) All of the above 
A) Order size 
B) Decision Process 
C) Product line 
D) Geographic region 
E) All of the above

Question 5

Each of the following is a direct channel except:

Accepted Answer

A) company sales force 
B) company-owned stores 
C) franchised stores 
D) internet 
E) all of the above 
A) company sales force 
B) company-owned stores 
C) franchised stores 
D) internet 
E) all of the above

Question 6

Companies often want to sell their products through as many distribution channels as possible,thus gaining the largest possible market share.Which of the following can lead to resellers competing only on the basis of price?

Accepted Answer

A) Interbrand Competition 
B) Intrabrand Competition 
C) Use of Indirect Channels only 
D) Use of Direct Channels only 
E) Integrating use of VARs 
A) Interbrand Competition 
B) Intrabrand Competition 
C) Use of Indirect Channels only 
D) Use of Direct Channels only 
E) Integrating use of VARs

Question 7

The contingency approach to managing hybrid channels states that

Accepted Answer

A) the type of channel used is contingent upon the technological capabilities of the firm 
B) the type of channel selected should be contingent upon the technological capabilities of customer segments 
C) the type of channel used must be matched to the tasks needed by particular customer segments 
D) companies should consider displacement of existing sales through hybrid channel development 
E) choosing one channel for optimum performance will lead to success 
A) the type of channel used is contingent upon the technological capabilities of the firm 
B) the type of channel selected should be contingent upon the technological capabilities of customer segments 
C) the type of channel used must be matched to the tasks needed by particular customer segments 
D) companies should consider displacement of existing sales through hybrid channel development 
E) choosing one channel for optimum performance will lead to success

Question 8

Which of the following is not descriptive of bilateral control:

Accepted Answer

A) hierarchical control 
B) joint action 
C) relational norms 
D) mutual sharing of benefits and burdens 
E) collaborative communication 
A) hierarchical control 
B) joint action 
C) relational norms 
D) mutual sharing of benefits and burdens 
E) collaborative communication

Question 9

Which of the following is a cause of tension between salespeople and marketing personnel in a high-tech company?

Accepted Answer

A) Multi-channel marketing strategies and hybrid channel design 
B) Co-location 
C) Different orientations and mind sets 
D) Integrated sales-and-marketing relationships with common metrics for compensation 
E) C and D only 
A) Multi-channel marketing strategies and hybrid channel design 
B) Co-location 
C) Different orientations and mind sets 
D) Integrated sales-and-marketing relationships with common metrics for compensation 
E) C and D only

Question 10

Which of the following is NOT multi-channel marketing?

Accepted Answer

A) A mix of direct and indirect channels 
B) A brick-and-click model of distribution 
C) A hybrid,or dual/concurrent channel 
D) A channel that minimizes inter-brand competition 
E) All of the above are multi-channel marketing 
A) A mix of direct and indirect channels 
B) A brick-and-click model of distribution 
C) A hybrid,or dual/concurrent channel 
D) A channel that minimizes inter-brand competition 
E) All of the above are multi-channel marketing

Question 11

A value-added reseller (VAR):

Accepted Answer

A) Offers the best deal to customers 
B) Purchases products from a high-tech company and adds value through its own expertise 
C) Markets bundled solutions to vertical markets 
D) Disintermediates direct channels 
E) B and C 
A) Offers the best deal to customers 
B) Purchases products from a high-tech company and adds value through its own expertise 
C) Markets bundled solutions to vertical markets 
D) Disintermediates direct channels 
E) B and C

Question 12

Which of the following is not a cause of the distribution challenges in BOP countries?

Accepted Answer

A) Poor and illiterate population 
B) Large rural population 
C) Lack of transportation infrastructure 
D) Too much channel conflict 
E) Need to invest in and train new channel members 
A) Poor and illiterate population 
B) Large rural population 
C) Lack of transportation infrastructure 
D) Too much channel conflict 
E) Need to invest in and train new channel members

Question 13

Which of the following would be an example of a reverse auction?

Accepted Answer

A) Direct buyer- seller bidding 
B) Blind bidding on consumer's perceived value 
C) Suppliers bidding for contracts 
D) Distributors bidding on territories 
E) All of the above 
A) Direct buyer- seller bidding 
B) Blind bidding on consumer's perceived value 
C) Suppliers bidding for contracts 
D) Distributors bidding on territories 
E) All of the above

Question 14

The scope of green supply chain management includes all of the following,except:

Accepted Answer

A) The manufacturing process 
B) The materials sourcing 
C) The packaging 
D) The life cycle of the product 
E) All of the above are aspects of green supply chain management 
A) The manufacturing process 
B) The materials sourcing 
C) The packaging 
D) The life cycle of the product 
E) All of the above are aspects of green supply chain management

Question 15

Adding an Internet sales channel to an existing distribution channel may result in:

Accepted Answer

A) reduction in cost efficiency 
B) gray market activity 
C) boost in morale as different channels come together to serve a new customer segment 
D) loss of competitive advantage 
E) conflict as multiple channels pursue the same customers 
A) reduction in cost efficiency 
B) gray market activity 
C) boost in morale as different channels come together to serve a new customer segment 
D) loss of competitive advantage 
E) conflict as multiple channels pursue the same customers

Question 16

Which of the following is not descriptive of outsourcing?

Accepted Answer

A) helps reduce the cost structure of a company 
B) increases the vulnerability of the supply chain 
C) is limited to the manufacturing process 
D) invites political backlash from labor unions 
E) invites political backlash from state legislatures 
A) helps reduce the cost structure of a company 
B) increases the vulnerability of the supply chain 
C) is limited to the manufacturing process 
D) invites political backlash from labor unions 
E) invites political backlash from state legislatures

Question 17

The purpose of export restrictions is:

Accepted Answer

A) to lower the U.S.trade deficit 
B) to protect U.S.security interests 
C) to prevent civilian use of sensitive technologies 
D) to promote single use of sensitive technologies 
E) to promote dual use of sensitive technologies 
A) to lower the U.S.trade deficit 
B) to protect U.S.security interests 
C) to prevent civilian use of sensitive technologies 
D) to promote single use of sensitive technologies 
E) to promote dual use of sensitive technologies

Question 18

Authoritative control arises from each of the following except:

Accepted Answer

A) ownership via vertical integration 
B) formal,centralized decision-making as in franchising 
C) majority vote in an election 
D) power 
E) unilateral decision making authority 
A) ownership via vertical integration 
B) formal,centralized decision-making as in franchising 
C) majority vote in an election 
D) power 
E) unilateral decision making authority

Question 19

Which of the following is not descriptive of a systems integrator?

Accepted Answer

A) a person who does technology consulting and repair for households 
B) specialized reseller 
C) manages large,complex projects 
D) procures hardware,software and services from different vendors 
E) customizes implementation for specific customers 
A) a person who does technology consulting and repair for households 
B) specialized reseller 
C) manages large,complex projects 
D) procures hardware,software and services from different vendors 
E) customizes implementation for specific customers

Question 20

A franchise,such as Radio Shack,would be an example of:

Accepted Answer

A) A direct supply chain 
B) An indirect supply chain 
C) Mid-range between a direct and indirect supply chain 
D) Multiple channel distribution 
E) A vertically integrated channel 
A) A direct supply chain 
B) An indirect supply chain 
C) Mid-range between a direct and indirect supply chain 
D) Multiple channel distribution 
E) A vertically integrated channel

Which of the following is not descriptive of an online vertical marketplace?

Which of the following is an example of a mis-matched supply chain strategy?

When evaluating channel performance,all of the following may serve as performance indicators,except:

One useful way to segment customers for hybrid channel design is on the basis of:

Each of the following is a direct channel except:

Companies often want to sell their products through as many distribution channels as possible,thus gaining the largest possible market share.Which of the following can lead to resellers competing only on the basis of price?

The contingency approach to managing hybrid channels states that

Which of the following is not descriptive of bilateral control:

Which of the following is a cause of tension between salespeople and marketing personnel in a high-tech company?

Which of the following is NOT multi-channel marketing?

A value-added reseller (VAR):

Which of the following is not a cause of the distribution challenges in BOP countries?

Which of the following would be an example of a reverse auction?

The scope of green supply chain management includes all of the following,except:

Adding an Internet sales channel to an existing distribution channel may result in:

Which of the following is not descriptive of outsourcing?

The purpose of export restrictions is:

Authoritative control arises from each of the following except:

Which of the following is not descriptive of a systems integrator?

A franchise,such as Radio Shack,would be an example of:

Marketing of High-Technology Products and Innovations

Strategic Market Planning in High-Tech Firms

Culture and Climate Considerations in High-Tech Companies

Market Orientation and Cross-Functional Marketing-Rd Interaction

Partnerships,alliances,and Customer Relationships

Marketing Research in High-Tech Markets

Understanding High-Tech Customers

Technology and Product Management

Pricing Considerations in High-Tech Markets

Marketing Communication Tools for High-Tech Markets

Strategic Considerations in Marketing Communications

Strategic Considerations for the Triple Bottom Line in High-Tech Companies

Filters

Exam 9: Distribution Channels and Supply Chain Management in High-Tech Markets

Which of the following is not descriptive of an online vertical marketplace?

Which of the following is an example of a mis-matched supply chain strategy?

When evaluating channel performance,all of the following may serve as performance indicators,except:

One useful way to segment customers for hybrid channel design is on the basis of:

Each of the following is a direct channel except:

Companies often want to sell their products through as many distribution channels as possible,thus gaining the largest possible market share.Which of the following can lead to resellers competing only on the basis of price?

The contingency approach to managing hybrid channels states that

Which of the following is not descriptive of bilateral control:

Which of the following is a cause of tension between salespeople and marketing personnel in a high-tech company?

Which of the following is NOT multi-channel marketing?

A value-added reseller (VAR):

Which of the following is not a cause of the distribution challenges in BOP countries?

Which of the following would be an example of a reverse auction?

The scope of green supply chain management includes all of the following,except:

Adding an Internet sales channel to an existing distribution channel may result in:

Which of the following is not descriptive of outsourcing?

The purpose of export restrictions is:

Authoritative control arises from each of the following except:

Which of the following is not descriptive of a systems integrator?

A franchise,such as Radio Shack,would be an example of:

Marketing of High-Technology Products and Innovations

Strategic Market Planning in High-Tech Firms

Culture and Climate Considerations in High-Tech Companies

Market Orientation and Cross-Functional Marketing-Rd Interaction

Partnerships,alliances,and Customer Relationships

Marketing Research in High-Tech Markets

Understanding High-Tech Customers

Technology and Product Management

Pricing Considerations in High-Tech Markets

Marketing Communication Tools for High-Tech Markets

Strategic Considerations in Marketing Communications

Strategic Considerations for the Triple Bottom Line in High-Tech Companies

Filters