Question 1

Amazon, as a company, is immune to channel conflicts.

Accepted Answer

A) True 
 B)False

Question 2

Amazon does not open its website up to third-party sellers.

Accepted Answer

A) True 
 B)False

Question 3

Initially, Amazon adopted the domain of a non-profit organization.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is true of Amazon's warehousing process?

Accepted Answer

A)  'Shelvers' are in charge of building an order from a warehouse's inventory. 
B)  Amazon's items that produce the most sales volume are stocked on proper shelves. 
C)  Amazon's systems stamp names and addresses on boxes while the order is being built. 
D)  When stacking shelves in its warehouses, Amazon ensures that no two similar products sit next to each other. 
E)  Amazon's items that produce the least sales volume are dropped in an area called 'mass land.' 
A)  'Shelvers' are in charge of building an order from a warehouse's inventory. 
B)  Amazon's items that produce the most sales volume are stocked on proper shelves. 
C)  Amazon's systems stamp names and addresses on boxes while the order is being built. 
D)  When stacking shelves in its warehouses, Amazon ensures that no two similar products sit next to each other. 
E)  Amazon's items that produce the least sales volume are dropped in an area called 'mass land.'

Question 5

Identify the true statement about Amazon.

Accepted Answer

A)  Amazon's profitability has varied widely and analysts continue to struggle to interpret the firm's future. 
B)  Amazon's AWS cloud computing business is one of the smallest players in that category. 
C)  Amazon has maintained consistent profitability over the years and analysts continue to predict profits in the firm's future. 
D)  Amazon was founded by Sam Walton. 
E)  Amazon initially adopted the domain of a non-profit organization. 
A)  Amazon's profitability has varied widely and analysts continue to struggle to interpret the firm's future. 
B)  Amazon's AWS cloud computing business is one of the smallest players in that category. 
C)  Amazon has maintained consistent profitability over the years and analysts continue to predict profits in the firm's future. 
D)  Amazon was founded by Sam Walton. 
E)  Amazon initially adopted the domain of a non-profit organization.

Question 6

The three pillars of Amazon's business are large selection, convenience, and lower prices.

Accepted Answer

A) True 
 B)False

Question 7

Amazon has limited its products to only books.

Accepted Answer

A) True 
 B)False

Question 8

_____ is a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience.

Accepted Answer

Collaborat

Question 9

Describe Amazon's customer obsession.

Accepted Answer

For a firm that does so much, Amazon's m

Question 10

Amazon instantly links its Kindle customers with the firm's entire inventory of physical products.

Accepted Answer

A) True 
 B)False

Question 11

How does Amazon gain bargaining power over its suppliers?

Accepted Answer

Selling more goods often gives Amazon ba

Question 12

Initially, it was suggested that Amazon.com be renamed to Amazon.org because:

Accepted Answer

A)  it was predicted that the company would never make money. 
B)  of its focus on short-term goals rather than on long-term goals. 
C)  it advanced profit harvesting efforts to ensure its sustainability in the market. 
D)  of its focus on selling hardware for its Kindles. 
E)  of its weak leadership. 
A)  it was predicted that the company would never make money. 
B)  of its focus on short-term goals rather than on long-term goals. 
C)  it advanced profit harvesting efforts to ensure its sustainability in the market. 
D)  of its focus on selling hardware for its Kindles. 
E)  of its weak leadership.

Question 13

Which of the following is one of Amazon's private label brands?

Accepted Answer

A)  Equate 
B)  Pizon 
C)  Sam's Choice 
D)  Great Value 
E)  White Stage 
A)  Equate 
B)  Pizon 
C)  Sam's Choice 
D)  Great Value 
E)  White Stage

Question 14

_____ offer deep discounts of a limited quantity of inventory.

Accepted Answer

The answer of _____ offer deep discounts of a limited...

Question 15

In Amazon warehouses, _____ are notified about the optimal size of smile-logoed Amazon cardboard box to use for a given order.

Accepted Answer

A)  alligners 
B)  warehouse pickers 
C)  shelvers 
D)  problem solvers 
E)  packing associates 
A)  alligners 
B)  warehouse pickers 
C)  shelvers 
D)  problem solvers 
E)  packing associates

Question 16

Amazon Web Services allows only firms to rent industrial-strength computing capacity on an as-needed basis.

Accepted Answer

A) True 
 B)False

Question 17

Amazon got its start selling _____ online.

Accepted Answer

A)  gadgets 
B)  books 
C)  apparel 
D)  games 
E)  music 
A)  gadgets 
B)  books 
C)  apparel 
D)  games 
E)  music

Question 18

Amazon Web Services (AWS):

Accepted Answer

A)  was introduced in 2012, although some offerings were available since 2010. 
B)  forms a majority percentage of Amazon's overall revenue. 
C)  doesn't provide services such as programming environments. 
D)  is a fool-proof system. 
E)  offer several advantages, including increased scalability, reliability, and security. 
A)  was introduced in 2012, although some offerings were available since 2010. 
B)  forms a majority percentage of Amazon's overall revenue. 
C)  doesn't provide services such as programming environments. 
D)  is a fool-proof system. 
E)  offer several advantages, including increased scalability, reliability, and security.

Question 19

Which of the following is true of Amazon?

Accepted Answer

A)  Amazon's early warehousing was a product of efficient, money-making processes. 
B)  Amazon is the last place most consumers shop online. 
C)  The three pillars of Amazon's business are large selection, convenience, and lower prices. 
D)  Amazon, only recently has started selling directly to customers. 
E)  Amazon concentrates on niche customers, low brand assortment, and higher prices to gain competitive advantage. 
A)  Amazon's early warehousing was a product of efficient, money-making processes. 
B)  Amazon is the last place most consumers shop online. 
C)  The three pillars of Amazon's business are large selection, convenience, and lower prices. 
D)  Amazon, only recently has started selling directly to customers. 
E)  Amazon concentrates on niche customers, low brand assortment, and higher prices to gain competitive advantage.

Question 20

Amazon limits its growth to the number of consumers making purchases.

Accepted Answer

A) True 
 B)False

Amazon, as a company, is immune to channel conflicts.

Amazon does not open its website up to third-party sellers.

Initially, Amazon adopted the domain of a non-profit organization.

Which of the following is true of Amazon's warehousing process?

Identify the true statement about Amazon.

The three pillars of Amazon's business are large selection, convenience, and lower prices.

Amazon has limited its products to only books.

_____ is a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience.

Describe Amazon's customer obsession.

Amazon instantly links its Kindle customers with the firm's entire inventory of physical products.

How does Amazon gain bargaining power over its suppliers?

Initially, it was suggested that Amazon.com be renamed to Amazon.org because:

Which of the following is one of Amazon's private label brands?

_____ offer deep discounts of a limited quantity of inventory.

In Amazon warehouses, _____ are notified about the optimal size of smile-logoed Amazon cardboard box to use for a given order.

Amazon Web Services allows only firms to rent industrial-strength computing capacity on an as-needed basis.

Amazon got its start selling _____ online.

Amazon Web Services (AWS):

Which of the following is true of Amazon?

Amazon limits its growth to the number of consumers making purchases.

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Exam 6: Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

Amazon, as a company, is immune to channel conflicts.

Amazon does not open its website up to third-party sellers.

Initially, Amazon adopted the domain of a non-profit organization.

Which of the following is true of Amazon's warehousing process?

Identify the true statement about Amazon.

The three pillars of Amazon's business are large selection, convenience, and lower prices.

Amazon has limited its products to only books.

_____ is a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience.

Describe Amazon's customer obsession.

Amazon instantly links its Kindle customers with the firm's entire inventory of physical products.

How does Amazon gain bargaining power over its suppliers?

Initially, it was suggested that Amazon.com be renamed to Amazon.org because:

Which of the following is one of Amazon's private label brands?

_____ offer deep discounts of a limited quantity of inventory.

In Amazon warehouses, _____ are notified about the optimal size of smile-logoed Amazon cardboard box to use for a given order.

Amazon Web Services allows only firms to rent industrial-strength computing capacity on an as-needed basis.

Amazon got its start selling _____ online.

Amazon Web Services (AWS):

Which of the following is true of Amazon?

Amazon limits its growth to the number of consumers making purchases.

Setting the Stage: Technology and the Modern Enterprise

Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers

Zara: Fast Fashion From Savvy Systems

Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Moores Law and More: Fast, Cheap Computing, Disruptive Innovation, and What This Means for the Manager

Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

Social Media, Peer Production, and Web 20

Facebook: Building a Business From the Social Graph

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Software in Flux: Partly Cloudy and Sometimes Free

The Data Asset: Databases, Business Intelligence, Big Data, and Competitive Advantage

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Information Security: Barbarians at the Gateway and Just About Everywhere Else

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