Exam 1: Setting the Stage: Technology and the Modern Enterprise

How has technology changed the marketing landscape?

SEO and SEM are key tech industry acronyms that have become vital parts of the accounting professional's operating toolkit.

Sergey Brin and Larry Page were both twenty-something doctoral students at Stanford University when they founded:

_____ was just a sophomore when he began building computers in his dorm room at the University of Texas. His firm would one day claim the top spot among PC manufacturers worldwide.

_____ has emerged as a catalyst for global change, with Facebook and Twitter playing key organizing roles in uprisings worldwide.

The _____ is a piece of U.S. legislation that raises executive and board responsibility and ties criminal penalties to certain accounting and financial violations.

Aspiring investment bankers should study the tech industry since tech firms represent a large portion of firms selling shares on public stock markets for the first time. This process is known as _____.

The nation of _____ has more Internet users than any other country.

Founders should be wary of crowdfunding sites like Kickstarter, because these efforts require founders to give up large ownership stakes to a large number of contributors before they can raise funds to bring products to market.

____________________ and ____________________ are turning sophisticated, high-powered computing into a utility available to even the smallest businesses and nonprofits.

Firms are increasingly shifting spending from the Web to other media such as print, radio, and television as these are often easier to track and analyze.

Some of the radical changes brought about by new technologies include:

The technology known as ________________ is helping to fuel the current age of fast-growth technology entrepreneurship. This technology means that a start-up can rent the computing resources one previously had to buy at great expense.

Another reason fueling the boom in fast-growing technology services is ___________________, which, when done right, can virally spread awareness of a firm with nary a dime of conventional ad spending

Tony Hsieh served as CEO of _____, and eventually sold the firm to Amazon for $900 million.

How are entrepreneurs in sub-Saharan Africa leveraging technologies to serve local needs? Give examples.

Experts working in the area of _____ work to make sure systems are easy to use, while people working in the area of _____ work to leverage technology to make firms more efficient.

While process redesign, supply chain management, and factory automation are all tech-centric operations, service operations are not.

The founding technology entrepreneurs behind many leading firms, such as Apple, Microsoft, and Facebook, got their start in their early 30s, leveraging university study and knowledge from their first post-college jobs to create disruptive new firms.

The number of U.S. patent applications waiting approval has significantly declined in the past decade.