Exam 9: Social Media, Peer Production, and Web 2.0

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The inherently _____ nature of feeds allows individuals to rapidly blast their activities to their contacts or "friends" and forward along posts they think may be of interest to others.

(Multiple Choice)

4.8/5

(27)

Question 21

Which of the following statements is true about corporations and blogging?

(Multiple Choice)

4.8/5

(35)

Question 22

A _____ refers to a list of a blogger's favorite sites, often displayed on the right or left column of a blog's main page.

(Multiple Choice)

4.7/5

(42)

Question 23

Which of the following statements holds true for Wikis?

(Multiple Choice)

4.9/5

(39)

Question 24

Instagram now has over 56,000 advertisers on its platform.

(True/False)

4.8/5

(40)

Question 25

_____ refers to a text-messaging standard used by many mobile phones.

(Short Answer)

4.8/5

(39)

Question 26

Describe how Facebook leveraged crowdsourcing to rapidly expand internationally, all while minimizing staff needs.

(Essay)

4.9/5

(42)

Question 27

Which of the following statements holds true for electronic social networks?

(Multiple Choice)

4.7/5

(42)

Question 28

Links in a blog post that refer readers back to cited sources are called _____.

(Short Answer)

4.8/5

(46)

Question 29

_____ is tasked with creating policies, providing support, training, guidance and development expertise for and monitoring of a firm's social media efforts.

(Multiple Choice)

4.9/5

(33)

Question 30

Social networks are a hothouse for "_________" media, where enthusiast-consumers can help spread the word about products and services.

(Multiple Choice)

4.8/5

(34)

Question 31

Unlike Facebook, where most users must approve "friends" before they can see status updates, Twitter's default setting allows for _____ following.

(Multiple Choice)

4.8/5

(32)

Question 32

_____ are designed to provide rapid notification to their readership rather than detailed or in-depth comments.

(Multiple Choice)

4.9/5

(40)

Question 33

Social media refers to content that is peer produced and shared online.

(True/False)

4.7/5

(38)

Question 34

While blogs are effective for communicating with the public, firms shouldn't use blogs for internal communication since everyone can see them.

(True/False)

4.7/5

(36)

Question 35

Peer-produced services like Skype and BitTorrent leverage a central IT resource instead of users' computers to forward phone calls and video.

(True/False)

4.9/5

(36)

Question 36

How has the rise of microblogging in general, and Twitter in particular, impacted the way people communicate and do business?

(Essay)

4.8/5

(40)

Question 37

_____ refers to engineering the posting of positive comments, and reviews of a firm's product and services.

(Short Answer)

4.7/5

(42)

Question 38

Not all crowdsourcing efforts are financially motivated.

(True/False)

4.7/5

(33)

Question 39

Despite its good intentions, privacy regulations exposed the website PatientsLikeMe to significant fines and it was eventually forced to shut down.

(True/False)

4.8/5

(38)

Question 40

Showing 21 - 40 of 106

The inherently _____ nature of feeds allows individuals to rapidly blast their activities to their contacts or "friends" and forward along posts they think may be of interest to others.

Which of the following statements is true about corporations and blogging?

A _____ refers to a list of a blogger's favorite sites, often displayed on the right or left column of a blog's main page.

Which of the following statements holds true for Wikis?

Instagram now has over 56,000 advertisers on its platform.

_____ refers to a text-messaging standard used by many mobile phones.

Describe how Facebook leveraged crowdsourcing to rapidly expand internationally, all while minimizing staff needs.

Which of the following statements holds true for electronic social networks?

Links in a blog post that refer readers back to cited sources are called _____.

_____ is tasked with creating policies, providing support, training, guidance and development expertise for and monitoring of a firm's social media efforts.

Social networks are a hothouse for "_________" media, where enthusiast-consumers can help spread the word about products and services.

Unlike Facebook, where most users must approve "friends" before they can see status updates, Twitter's default setting allows for _____ following.

_____ are designed to provide rapid notification to their readership rather than detailed or in-depth comments.

Social media refers to content that is peer produced and shared online.

While blogs are effective for communicating with the public, firms shouldn't use blogs for internal communication since everyone can see them.

Peer-produced services like Skype and BitTorrent leverage a central IT resource instead of users' computers to forward phone calls and video.

How has the rise of microblogging in general, and Twitter in particular, impacted the way people communicate and do business?

_____ refers to engineering the posting of positive comments, and reviews of a firm's product and services.

Not all crowdsourcing efforts are financially motivated.

Despite its good intentions, privacy regulations exposed the website PatientsLikeMe to significant fines and it was eventually forced to shut down.

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