Exam 7: Survey Research and Resources

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Don studies high school seniors' concerns about world events during their post-secondary experiences. He surveys the entire senior class state-wide. He surveys them again every year for eight years. Don is illustrating a ___________ type of survey.

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Which of the following is a criteria for writing questionnaire items?

(Multiple Choice)
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After identifying a topic, survey researcher next

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According to your text, one particular challenge of self-report studies is that

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Of the following, which is an example of a survey research topic?

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One of the primary benefits of interview survey methods is

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Of the following, which is the sample technique most often used in survey research?

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An interview guide's primary purpose is to provide information to the

(Multiple Choice)
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Felicia's strategy can best be described as a __________ survey design.

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The ____________ type of survey research consists of the same group and the same sample over time.

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Felicia is opening a new Spa. She went to several banks in town and passed out the survey on Saturday mornings to bank customers as her potential clients. Consider the sample items below from her survey and answer the following questions. 1. Age ___________ 2. Gender M F 3. Please circle how many times you have had a facial. 0 4 or fewer between 4-10 more than 10 4. Please circle how many times have you had a massage. 0 4 or fewer between 4-10 more than 10 5. On which day of the week are you most likely to get a massage? Monday Tuesday Wednesday Thursday Friday Saturday Sunday 6. Please rate your agreement to the following items: 7. Would you go to the spa with your friends, spouse, or alone? _________________ -Data taken from item 4 will consist of which level of data?

(Multiple Choice)
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Which of the following is NOT a relative benefit of questionnaire survey over other survey data collection methods?

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Li sent out a survey and received an initial response rate of 44%. If her study follows typical response patterns from the literature, what can she expect her response rate to be after a second mailing?

(Multiple Choice)
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One disadvantage of interviews compared to questionnaires is that they

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Survey data are collected in two primary ways. These two ways are through

(Multiple Choice)
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One drawback of personal administration methods is that

(Multiple Choice)
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Will conducted a study of High School lunch preferences. Consider the sample items below from his survey and answer the following questions. 1. Grade 9 10 11 12 2. Gender M F 3. How often do you buy school lunch? _____________ 4. Of the following, circle those that apply to why you buy lunch. Convenience Cost Friends buy Please rate your agreement regarding if the school should serve these items: 10. Do you think the cost of school lunches is fair? __________________ 11. What other items would you like to see offered at the school __________________ -Of the following, how is item 6 best categorized?

(Multiple Choice)
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Jabar developed a survey to administer to measure untenured faculties perceptions of support by their Deans. One of the questions on his survey was, "Do you receive adequate support from the Dean" Jabar found that few people answered this question. This is most likely because

(Multiple Choice)
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Of the following, which is most likely a survey research topic?

(Multiple Choice)
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The type of survey research that involves one group administered the survey at one time best describes

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