m represents ________ in the factor model,Xi = Ai1 F1 + Ai2 F2 + Ai3 F3 + ...+ Aim Fm + ViUi,.

A) the mth standardized variable B) the common factors C) the number of common factors D) the number of variables A) the mth standardized variable B) the common factors C) the number of common factors D) the number of variables

Exam 19: Factor Analysis

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The test statistic for sphericity is based on a chi-square transformation of the determinant of the correlation matrix.A large value of the test statistic will favor the acceptance of the null hypothesis.

(True/False)

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Question 41

If the variables are standardized,the factor model may be presented as ________.

(Multiple Choice)

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Question 42

It is possible to compute as many principal components as there are variables;in doing so,parsimony is gained.

(True/False)

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Question 43

A factor model that provides a good fit to the data has many large residuals.

(True/False)

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Question 44

A ________ is a lower triangle matrix showing the simple correlations,r,between all possible pairs of variables included in the analysis.

(Multiple Choice)

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Question 45

Rotation does not affect the communalities and the percentage of total variance explained.

(True/False)

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Question 46

The amount of variance a variable shares with all other variables included in the factor analysis is referred to as ________.

(Multiple Choice)

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Question 47

Which of the following applications is appropriate for using factor analysis?

(Multiple Choice)

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Question 48

A ________ is a plot of the original variables using the factor loadings as coordinates.

(Multiple Choice)

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Question 49

Communality is ________.

(Multiple Choice)

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Question 50

The factors identified in factor analysis are overtly observed in the population.

(True/False)

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Question 51

The unrotated factor matrix seldom results in factors that can be interpreted because the factors are correlated with many variables.

(True/False)

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Question 52

________ is an approach to factor analysis that considers the total variance in the data.

(Multiple Choice)

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Question 53

In order to use factor analysis,it is important that the variables be appropriately measured on an ordinal or nominal scale.

(True/False)

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Question 54

Which of the following is a way to interpret factors?

(Multiple Choice)

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Question 55

Factor scores should be computed if the goal of factor analysis is to use the results in subsequent multivariate analysis.

(True/False)

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Question 56

Generally,the number of factors determined by a scree plot will be one or a few less than that determined by the eigenvalue criterion.

(True/False)

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Question 57

It is recommended that the factors extracted should account for at least ________ of the variance.

(Multiple Choice)

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Question 58

Sometimes,because of prior knowledge,the researcher knows how many factors to expect and thus can specify the number of factors to be extracted beforehand.This is referred to as ________.

(Multiple Choice)

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Question 59

m represents ________ in the factor model,Xi = Ai₁F₁ + Ai₂ F₂ + Ai₃ F₃ + ...+ Aim Fm + ViUi,.

(Multiple Choice)

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Question 60

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Exam 19: Factor Analysis

The test statistic for sphericity is based on a chi-square transformation of the determinant of the correlation matrix.A large value of the test statistic will favor the acceptance of the null hypothesis.

If the variables are standardized,the factor model may be presented as ________.

It is possible to compute as many principal components as there are variables;in doing so,parsimony is gained.

A factor model that provides a good fit to the data has many large residuals.

A ________ is a lower triangle matrix showing the simple correlations,r,between all possible pairs of variables included in the analysis.

Rotation does not affect the communalities and the percentage of total variance explained.

The amount of variance a variable shares with all other variables included in the factor analysis is referred to as ________.

Which of the following applications is appropriate for using factor analysis?

A ________ is a plot of the original variables using the factor loadings as coordinates.

Communality is ________.

The factors identified in factor analysis are overtly observed in the population.

The unrotated factor matrix seldom results in factors that can be interpreted because the factors are correlated with many variables.

________ is an approach to factor analysis that considers the total variance in the data.

In order to use factor analysis,it is important that the variables be appropriately measured on an ordinal or nominal scale.

Which of the following is a way to interpret factors?

Factor scores should be computed if the goal of factor analysis is to use the results in subsequent multivariate analysis.

Generally,the number of factors determined by a scree plot will be one or a few less than that determined by the eigenvalue criterion.

It is recommended that the factors extracted should account for at least ________ of the variance.

Sometimes,because of prior knowledge,the researcher knows how many factors to expect and thus can specify the number of factors to be extracted beforehand.This is referred to as ________.

m represents ________ in the factor model,Xi = Ai1 F1 + Ai2 F2 + Ai3 F3 + ...+ Aim Fm + ViUi,.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

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m represents ________ in the factor model,Xi = Ai₁F₁ + Ai₂ F₂ + Ai₃ F₃ + ...+ Aim Fm + ViUi,.