Question 1

Sometimes also called confusion or prediction matrix,the ________ contains the number of correctly classified and misclassified cases.

Accepted Answer

A)  identity matrix 
B)  classification matrix 
C)  pooled within-group correlation matrix 
D)  total correlation matrix 
A)  identity matrix 
B)  classification matrix 
C)  pooled within-group correlation matrix 
D)  total correlation matrix

Question 2

The binary logit model commonly deals with the issue of how likely an observation is to belong to each group.It estimates the probability of an observation belonging to a particular group

Accepted Answer

A) True 
 B)False

Question 3

In discriminant analysis,we can obtain some idea of the relative importance of the variables by ________.

Accepted Answer

A)  examining the unstandardized discriminant function coefficients 
B)  examining the structure correlations,or canonical loadings or discriminant loadings 
C)  examining the absolute magnitude of the standardized discriminant function coefficients 
D)  A and B are correct 
A)  examining the unstandardized discriminant function coefficients 
B)  examining the structure correlations,or canonical loadings or discriminant loadings 
C)  examining the absolute magnitude of the standardized discriminant function coefficients 
D)  A and B are correct

Question 4

Discriminant/logit analysis is similar to regression and ANOVA in which of the areas stated below (Table 18.1 in the text)?

Accepted Answer

A)  number of independent variables 
B)  number of dependent variables 
C)  both A and B 
D)  none of the above 
A)  number of independent variables 
B)  number of dependent variables 
C)  both A and B 
D)  none of the above

Question 5

Which of the following statements is not an objective of discriminant analysis?

Accepted Answer

A)  evaluation of the accuracy of classification 
B)  determination of which predictor variables contribute to most of the intergroup differences 
C)  classification of cases to one of the groups based on the values of the predictor variables 
D)  examination of whether significant differences exist among the groups,in terms of the criterion variables 
A)  evaluation of the accuracy of classification 
B)  determination of which predictor variables contribute to most of the intergroup differences 
C)  classification of cases to one of the groups based on the values of the predictor variables 
D)  examination of whether significant differences exist among the groups,in terms of the criterion variables

Question 6

If attitude towards the brand is measured on a seven-point scale from unfavorable to favorable,it could be categorized as unfavorable (1,2,3),neutral (4),or favorable (5,6,7).

Accepted Answer

A) True 
 B)False

Question 7

The linear combinations of independent variables developed by discriminant analysis that will best discriminate between the categories of the dependent variable are ________.

Accepted Answer

A)  characteristic profiles 
B)  discriminant functions 
C)  discriminant scores 
D)  classification matrix 
A)  characteristic profiles 
B)  discriminant functions 
C)  discriminant scores 
D)  classification matrix

Question 8

Which of the following statements is true about stepwise discriminant analysis?

Accepted Answer

A)  The predictor with the highest F ratio is the first to be selected for inclusion in the discriminant function,if it meets certain significance and tolerance criteria. 
B)  Each predictor selected is tested for retention based on its association with the other predictors selected. 
C)  The predictors are entered sequentially based on their ability to discriminate between groups. 
D)  All of the above statements are true. 
A)  The predictor with the highest F ratio is the first to be selected for inclusion in the discriminant function,if it meets certain significance and tolerance criteria. 
B)  Each predictor selected is tested for retention based on its association with the other predictors selected. 
C)  The predictors are entered sequentially based on their ability to discriminate between groups. 
D)  All of the above statements are true.

Question 9

As one of the statistics associated with discriminant analysis,the ________ (unstandardized)are the multipliers of variables when the variables are in the original units of measurement.

Accepted Answer

A)  discriminant function coefficients 
B)  eigenvalue 
C)  discriminant scores 
D)  Wilks' λ 
A)  discriminant function coefficients 
B)  eigenvalue 
C)  discriminant scores 
D)  Wilks' λ

Question 10

In the discriminant analysis model,the coefficients,or weights (b),are estimated so that the groups differ as much as possible on the values of the discriminant function.This occurs when the ratio of between-group sum of squares to within-group sum of squares for the discriminant scores is at a maximum.

Accepted Answer

A) True 
 B)False

Question 11

In discriminant analysis,the criterion or dependent variable is ________ and the predictor or independent variables are ________ in nature.

Accepted Answer

A)  interval;categorical 
B)  categorical;interval 
C)  ordinal;categorical 
D)  ordinal;interval 
A)  interval;categorical 
B)  categorical;interval 
C)  ordinal;categorical 
D)  ordinal;interval

Question 12

Discriminant analysis is available in EXCEL.

Accepted Answer

A) True 
 B)False

Question 13

As one of the statistics associated with discriminant analysis,________ are obtained when the unstandardized coefficients are multiplied by the values of the variables and the products are summed and added to the constant term.

Accepted Answer

A)  discriminant function coefficients 
B)  discriminant scores 
C)  eigenvalue 
D)  Wilks' λ 
A)  discriminant function coefficients 
B)  discriminant scores 
C)  eigenvalue 
D)  Wilks' λ

Question 14

The nature of dependent and independent variables in the binary logit model is similar to that in ________.

Accepted Answer

A)  discriminant analysis 
B)  analysis of variance 
C)  regression analysis 
D)  multivariate analysis of variance 
A)  discriminant analysis 
B)  analysis of variance 
C)  regression analysis 
D)  multivariate analysis of variance

Question 15

If there are 10 groups and 8 predictors,how many discriminant functions can be estimated?

Accepted Answer

A)  ten 
B)  nine 
C)  eight 
D)  seven 
A)  ten 
B)  nine 
C)  eight 
D)  seven

Question 16

An examination of differences across groups lies at the heart of the basic concept of ________.

Accepted Answer

A)  regression analysis 
B)  factor analysis 
C)  conjoint analysis 
D)  discriminant analysis 
A)  regression analysis 
B)  factor analysis 
C)  conjoint analysis 
D)  discriminant analysis

Question 17

A ________ is a tool for assessing discriminant analysis results that plots the group membership of each case on a graph.

Accepted Answer

A)  pie chart 
B)  territorial map 
C)  scattergram 
D)  characteristic profile 
A)  pie chart 
B)  territorial map 
C)  scattergram 
D)  characteristic profile

Question 18

Discriminant analysis can be used to answer questions such as ________.

Accepted Answer

A)  How much of the variation in sales can be explained by advertising expenditures,prices,and level of distribution? 
B)  In terms of demographic characteristics,how do customers who exhibit store loyalty differ from those who do not? 
C)  What are the distinguishing characteristics of consumers who respond to direct mail solicitations? 
D)  Both B and C are correct. 
A)  How much of the variation in sales can be explained by advertising expenditures,prices,and level of distribution? 
B)  In terms of demographic characteristics,how do customers who exhibit store loyalty differ from those who do not? 
C)  What are the distinguishing characteristics of consumers who respond to direct mail solicitations? 
D)  Both B and C are correct.

Question 19

The ________ is used for estimating the ________;the ________ is used for developing the ________.

Accepted Answer

A)  classification matrix;discriminant function;validation sample;analysis sample 
B)  validation sample;discriminant function;analysis sample;classification matrix 
C)  analysis sample;discriminant function;validation sample;classification matrix 
D)  none of the above 
A)  classification matrix;discriminant function;validation sample;analysis sample 
B)  validation sample;discriminant function;analysis sample;classification matrix 
C)  analysis sample;discriminant function;validation sample;classification matrix 
D)  none of the above

Question 20

When the criterion variable has two categories,the technique is referred to as multiple discriminant analysis.

Accepted Answer

A) True 
 B)False

Exam 18: Discriminant and Logit Analysis

Sometimes also called confusion or prediction matrix,the ________ contains the number of correctly classified and misclassified cases.

The binary logit model commonly deals with the issue of how likely an observation is to belong to each group.It estimates the probability of an observation belonging to a particular group

In discriminant analysis,we can obtain some idea of the relative importance of the variables by ________.

Discriminant/logit analysis is similar to regression and ANOVA in which of the areas stated below (Table 18.1 in the text)?

Which of the following statements is not an objective of discriminant analysis?

If attitude towards the brand is measured on a seven-point scale from unfavorable to favorable,it could be categorized as unfavorable (1,2,3),neutral (4),or favorable (5,6,7).

The linear combinations of independent variables developed by discriminant analysis that will best discriminate between the categories of the dependent variable are ________.

Which of the following statements is true about stepwise discriminant analysis?

As one of the statistics associated with discriminant analysis,the ________ (unstandardized)are the multipliers of variables when the variables are in the original units of measurement.

In discriminant analysis,the criterion or dependent variable is ________ and the predictor or independent variables are ________ in nature.

Discriminant analysis is available in EXCEL.

As one of the statistics associated with discriminant analysis,________ are obtained when the unstandardized coefficients are multiplied by the values of the variables and the products are summed and added to the constant term.

The nature of dependent and independent variables in the binary logit model is similar to that in ________.

If there are 10 groups and 8 predictors,how many discriminant functions can be estimated?

An examination of differences across groups lies at the heart of the basic concept of ________.

A ________ is a tool for assessing discriminant analysis results that plots the group membership of each case on a graph.

Discriminant analysis can be used to answer questions such as ________.

The ________ is used for estimating the ________;the ________ is used for developing the ________.

When the criterion variable has two categories,the technique is referred to as multiple discriminant analysis.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters

In discriminant analysis,the criterion or dependent variable is and the predictor or independent variables are in nature.

The is used for estimating the ;the is used for developing the .