Question 1

In discriminant analysis,rejecting the null hypothesis means there is significant discrimination between groups.

Accepted Answer

A) True 
 B)False

Question 2

The hit ratio is the percentage of cases correctly classified by the discriminant analysis.

Accepted Answer

A) True 
 B)False

Question 3

The binary logit model is also called ________.

Accepted Answer

A)  OLS regression 
B)  stepwise regression 
C)  logistic regression 
D)  none of the above 
A)  OLS regression 
B)  stepwise regression 
C)  logistic regression 
D)  none of the above

Question 4

If you are using the direct method or stepwise discriminant analysis,you are at the ________ step of conducting discriminant analysis.

Accepted Answer

A)  determine the size of the discriminant function 
B)  estimate the discriminant function coefficients 
C)  assess the validity of the discriminant analysis 
D)  formulate the problem 
A)  determine the size of the discriminant function 
B)  estimate the discriminant function coefficients 
C)  assess the validity of the discriminant analysis 
D)  formulate the problem

Question 5

D is the ________ in the model D = b0 + b1 X1 + b2 X2 + b3X3 + ...+ bkXk.

Accepted Answer

A)  discriminant coefficients or weights 
B)  discriminant score 
C)  disordinal interaction 
D)  difference variable 
A)  discriminant coefficients or weights 
B)  discriminant score 
C)  disordinal interaction 
D)  difference variable

Question 6

Discuss the similarities and differences among ANOVA,regression,and discriminant analysis (Table 18.1 in the text).

Accepted Answer

All three procedures involve a single cr

Question 7

The Mahalanobis procedure is based on minimalizing a generalized measure of the distance between the two closest groups.

Accepted Answer

A) True 
 B)False

Question 8

The procedure that is used to estimate the parameters of the binary logit model is called the maximum likelihood method.

Accepted Answer

A) True 
 B)False

Question 9

Also referred to as discriminant loadings,the structure correlations represent the simple correlations between the predictors and the discriminant function in discriminant analysis.

Accepted Answer

A) True 
 B)False

Question 10

The direct method is an approach to discriminant analysis that involves estimating the discriminant function so that all the predictors are included simultaneously.

Accepted Answer

A) True 
 B)False

Question 11

The ________ is a test of significance of the logistic regression coefficient based on the asymptotic normality property of maximum likelihood estimates.

Accepted Answer

A)  Wald statistic 
B)  Nagelkerke R2 
C)  Wilks' λ 
D)  Cox and Snell R square 
A)  Wald statistic 
B)  Nagelkerke R2 
C)  Wilks' λ 
D)  Cox and Snell R square

Question 12

Discriminant/logit analysis is similar to regression and ANOVA in which of the areas stated below (Table 18.1 in the text)?

Accepted Answer

A)  nature of the dependent variables 
B)  nature of the independent variables 
C)  both A and B 
D)  none of the above 
A)  nature of the dependent variables 
B)  nature of the independent variables 
C)  both A and B 
D)  none of the above

Question 13

The assumptions in discriminant analysis are that each of the groups is a sample from a ________ population and all of the populations have the same ________.

Accepted Answer

A)  multivariate normal;standard deviation 
B)  multivariate normal;variance 
C)  multivariate normal;standard error 
D)  multivariate normal;covariance matrix 
A)  multivariate normal;standard deviation 
B)  multivariate normal;variance 
C)  multivariate normal;standard error 
D)  multivariate normal;covariance matrix

Question 14

When conducting discriminant analysis,the analysis sample is that part of the total sample used to check the results of the estimation sample.

Accepted Answer

A) True 
 B)False

Question 15

The last step in conducting discriminant analysis is to interpret the results (Figure 18.2 in the text).

Accepted Answer

A) True 
 B)False

Question 16

What does it mean if the discriminant function is estimated and the square of the canonical correlation is .64?

Accepted Answer

A)  64% of the explained variance is accounted for. 
B)  The null hypothesis is not rejected.Therefore,there is no significant discrimination between groups. 
C)  64% of the variance in the dependent variable is explained by the model. 
D)  B and C are correct. 
A)  64% of the explained variance is accounted for. 
B)  The null hypothesis is not rejected.Therefore,there is no significant discrimination between groups. 
C)  64% of the variance in the dependent variable is explained by the model. 
D)  B and C are correct.

Question 17

The first step in discriminant analysis is to formulate the problem by identifying the objectives,the criterion variable,and the independent variables.

Accepted Answer

A) True 
 B)False

Question 18

When the dependent variable is binary and there are several independent variables that are metric,in addition to two-group discriminant analysis all of the following models can be used except ________.

Accepted Answer

A)  multiple discriminant analysis 
B)  the probit model 
C)  the logit model 
D)  OLS regression 
A)  multiple discriminant analysis 
B)  the probit model 
C)  the logit model 
D)  OLS regression

Question 19

In multiple discriminant analysis,the interpretation of results is aided by an examination of all of the following except ________.

Accepted Answer

A)  the correlation coefficients 
B)  the standardized discriminant function coefficients 
C)  the structure correlations 
D)  certain plots 
A)  the correlation coefficients 
B)  the standardized discriminant function coefficients 
C)  the structure correlations 
D)  certain plots

Exam 18: Discriminant and Logit Analysis

In discriminant analysis,rejecting the null hypothesis means there is significant discrimination between groups.

The hit ratio is the percentage of cases correctly classified by the discriminant analysis.

The binary logit model is also called ________.

If you are using the direct method or stepwise discriminant analysis,you are at the ________ step of conducting discriminant analysis.

D is the ________ in the model D = b0 + b1 X1 + b2 X2 + b3X3 + ...+ bkXk.

Discuss the similarities and differences among ANOVA,regression,and discriminant analysis (Table 18.1 in the text).

The Mahalanobis procedure is based on minimalizing a generalized measure of the distance between the two closest groups.

The procedure that is used to estimate the parameters of the binary logit model is called the maximum likelihood method.

Also referred to as discriminant loadings,the structure correlations represent the simple correlations between the predictors and the discriminant function in discriminant analysis.

The direct method is an approach to discriminant analysis that involves estimating the discriminant function so that all the predictors are included simultaneously.

The ________ is a test of significance of the logistic regression coefficient based on the asymptotic normality property of maximum likelihood estimates.

Discriminant/logit analysis is similar to regression and ANOVA in which of the areas stated below (Table 18.1 in the text)?

The assumptions in discriminant analysis are that each of the groups is a sample from a ________ population and all of the populations have the same ________.

When conducting discriminant analysis,the analysis sample is that part of the total sample used to check the results of the estimation sample.

The last step in conducting discriminant analysis is to interpret the results (Figure 18.2 in the text).

What does it mean if the discriminant function is estimated and the square of the canonical correlation is .64?

The first step in discriminant analysis is to formulate the problem by identifying the objectives,the criterion variable,and the independent variables.

When the dependent variable is binary and there are several independent variables that are metric,in addition to two-group discriminant analysis all of the following models can be used except ________.

In multiple discriminant analysis,the interpretation of results is aided by an examination of all of the following except ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork

Data Preparation

Frequency Distribution, cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

Filters

D is the ________ in the model D = b₀ + b₁ X₁ + b₂ X₂ + b₃X₃ + ...+ b_kX_k.

The assumptions in discriminant analysis are that each of the groups is a sample from a population and all of the populations have the same .