Exam 10: Questionnaire and Form Design

Information on demographic characteristics such as marital status,education,household size,occupation,income,and dwelling unit may have to be specified differently for different countries,as these variables may not be directly comparable across countries.

Respondents do not answer questions on which they are not informed.

A principal disadvantage of structured questions is that potential for interviewer bias is high.

Mentioning the sponsor of a project in the question might bias the respondent towards the sponsor.

Choosing question structure is probably the most difficult task in developing a questionnaire.

All of the statements below are ways in which the researcher can encourage respondents to provide information they are unwilling to give except ________.

"Do you like to fly when traveling short distances?" is an example of a(n)________.

Sally was reluctant to answer questions about her personal hygiene until she saw that the survey was sponsored by the American Medical Association.Sally's understanding of who sponsored the survey helped with which aspect of "overcoming the respondent's unwillingness to answer"?

Which of the following is not a part of the questionnaire design process?

To minimize discomfort,it should be made clear at the beginning of the interview that respondents are not obligated to answer a question that makes them uncomfortable.

When developing questionnaire questions,if you are considering order position bias and the set of all possible response alternatives,you are developing ________ questions.

Pretesting refers to the testing of the questionnaire on a small sample of respondents to identify and eliminate potential problems.Discuss what the researcher expects to gain from pretesting the questionnaire.

________ specify the set of response alternatives and the response format.

If you are deciding between personal interviews or computer-assisted interviewing,you are at which step of the questionnaire design process?

Filter questions enable the researcher to filter out respondents who are not adequately informed.

Which of the following statements is true about difficult questions?

When developing a questionnaire,the following guidelines: (1)use positive and negative statements, (2)avoid implicit alternatives,and (3)avoid leading questions,are used when ________.

A "don't know" option does not appear to reduce uninformed responses without reducing the overall response rate or the response rate for questions about which the respondents have information.

Respondents may be unwilling to answer a particular question because too much effort is required or they may not remember the information that is being asked.

A ________ is a single question that attempts to cover two issues.