Question 1

The consumer decision process begins with

Accepted Answer

A)  a routinized response. 
B)  need awareness. 
C)  information search. 
D)  problem solving. 
E)  alternative evaluation. 
A)  a routinized response. 
B)  need awareness. 
C)  information search. 
D)  problem solving. 
E)  alternative evaluation. B

Question 2

Beliefs may help shape a consumer's attitudes but don't necessarily involve any liking or disliking.

Accepted Answer

A) True 
 B)False  True

Question 3

_____ is a social influence that affects a person's buying behavior.

Accepted Answer

A)  Perception 
B)  Family 
C)  Motivation 
D)  Learning 
E)  Attitude 
A)  Perception 
B)  Family 
C)  Motivation 
D)  Learning 
E)  Attitude B

Question 4

Income by itself is usually a pretty good measure of social class.

Accepted Answer

A) True 
 B)False

Question 5

In psychographics AIO analysis, all of the following are examples of "activities" EXCEPT:

Accepted Answer

A)  age. 
B)  entertainment. 
C)  club membership. 
D)  shopping. 
E)  hobbies. 
A)  age. 
B)  entertainment. 
C)  club membership. 
D)  shopping. 
E)  hobbies.

Question 6

The power of negative purchase experiences is greater than that of positive experiences.

Accepted Answer

A) True 
 B)False

Question 7

Word-of-mouth publicity from opinion leaders can be favorable or unfavorable.

Accepted Answer

A) True 
 B)False

Question 8

A divorced dad commuting to work on a major highway notices a billboard for McDonald's any-size $1 soft drink. This billboard is an example of a(n):

Accepted Answer

A)  reinforcement. 
B)  response. 
C)  drive. 
D)  cue. 
E)  attitude. 
A)  reinforcement. 
B)  response. 
C)  drive. 
D)  cue. 
E)  attitude.

Question 9

After making a purchase, buyers often wonder if they made the right choice. The resulting tension is called dissonance.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is NOT a psychological variable?

Accepted Answer

A)  Attitudes 
B)  Social class 
C)  Motivation 
D)  Learning 
E)  Perception 
A)  Attitudes 
B)  Social class 
C)  Motivation 
D)  Learning 
E)  Perception

Question 11

Which of the following statements about the learning process is TRUE?

Accepted Answer

A)  A cue is a strong stimulus which drives an individual. 
B)  Learning occurs only when a drive is satisfied. 
C)  Cues are the causes of drives. 
D)  Reinforcement strengthens the relationship between a cue and a response. 
E)  All of the above are true. 
A)  A cue is a strong stimulus which drives an individual. 
B)  Learning occurs only when a drive is satisfied. 
C)  Cues are the causes of drives. 
D)  Reinforcement strengthens the relationship between a cue and a response. 
E)  All of the above are true.

Question 12

Extensive problem solving probably would NOT be required by young newly-marrieds in the purchase of:

Accepted Answer

A)  a stereo system. 
B)  soft drinks. 
C)  a home. 
D)  a DVD player. 
E)  a car. 
A)  a stereo system. 
B)  soft drinks. 
C)  a home. 
D)  a DVD player. 
E)  a car.

Question 13

Reinforcement strengthens the relationship between the cue and the response.

Accepted Answer

A) True 
 B)False

Question 14

Family, social class, reference groups, and culture are the psychological variables that affect a consumer's buying decisions.

Accepted Answer

A) True 
 B)False

Question 15

The Cleveland Water Department promotes its safe water with a catchy tagline, "The label says Fiji because it's not bottled in Cleveland." Here, the Cleveland Water Department's marketing effort focuses on satisfying what level in the hierarchy of needs?

Accepted Answer

A)  Physiological 
B)  Social 
C)  Safety 
D)  Personal 
A)  Physiological 
B)  Social 
C)  Safety 
D)  Personal

Question 16

Consumers use extensive problem solving when they put SOME effort into deciding how to satisfy a need.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following statements about "hierarchy of needs" is FALSE?

Accepted Answer

A)  As soon as lower level needs are reasonably satisfied, those at higher levels become more dominant. 
B)  A higher level need may develop before lower level needs are satisfied. 
C)  The order in which needs are satisfied always follows a definite pattern--with lower level needs being satisfied first. 
D)  A particular product may satisfy more than one need at a time. 
E)  All of the above are true. 
A)  As soon as lower level needs are reasonably satisfied, those at higher levels become more dominant. 
B)  A higher level need may develop before lower level needs are satisfied. 
C)  The order in which needs are satisfied always follows a definite pattern--with lower level needs being satisfied first. 
D)  A particular product may satisfy more than one need at a time. 
E)  All of the above are true.

Question 18

Which of the following statements about social class is false?

Accepted Answer

A)  The various classes tend to have different attitudes. 
B)  The various classes tend to save money in different ways. 
C)  Income by itself can be a pretty good measure of social class. 
D)  The various classes tend to have different beliefs. 
E)  The various classes tend to borrow money in different ways. 
A)  The various classes tend to have different attitudes. 
B)  The various classes tend to save money in different ways. 
C)  Income by itself can be a pretty good measure of social class. 
D)  The various classes tend to have different beliefs. 
E)  The various classes tend to borrow money in different ways.

Question 19

Which of the following is an "economic need"?

Accepted Answer

A)  Desire for self-satisfaction and convenience. 
B)  Desire for efficiency in the use of the consumer's money. 
C)  Desire for efficiency in the use of the consumer's time and money. 
D)  Desire for prestige and paying a high price for the best quality. 
E)  Desire for status and paying a high price for the best quality. 
A)  Desire for self-satisfaction and convenience. 
B)  Desire for efficiency in the use of the consumer's money. 
C)  Desire for efficiency in the use of the consumer's time and money. 
D)  Desire for prestige and paying a high price for the best quality. 
E)  Desire for status and paying a high price for the best quality.

Question 20

Needs such as accomplishment and relaxation, which are unrelated to what others think or do, are known as:

Accepted Answer

A)  physiological needs. 
B)  safety needs. 
C)  social needs. 
D)  personal needs. 
E)  biological needs. 
A)  physiological needs. 
B)  safety needs. 
C)  social needs. 
D)  personal needs. 
E)  biological needs.

Exam 6: Final Consumers and Their Buying Behavior

The consumer decision process begins with

Beliefs may help shape a consumer's attitudes but don't necessarily involve any liking or disliking.

_____ is a social influence that affects a person's buying behavior.

Income by itself is usually a pretty good measure of social class.

In psychographics AIO analysis, all of the following are examples of "activities" EXCEPT:

The power of negative purchase experiences is greater than that of positive experiences.

Word-of-mouth publicity from opinion leaders can be favorable or unfavorable.

A divorced dad commuting to work on a major highway notices a billboard for McDonald's any-size $1 soft drink. This billboard is an example of a(n):

After making a purchase, buyers often wonder if they made the right choice. The resulting tension is called dissonance.

Which of the following is NOT a psychological variable?

Which of the following statements about the learning process is TRUE?

Extensive problem solving probably would NOT be required by young newly-marrieds in the purchase of:

Reinforcement strengthens the relationship between the cue and the response.

Family, social class, reference groups, and culture are the psychological variables that affect a consumer's buying decisions.

The Cleveland Water Department promotes its safe water with a catchy tagline, "The label says Fiji because it's not bottled in Cleveland." Here, the Cleveland Water Department's marketing effort focuses on satisfying what level in the hierarchy of needs?

Consumers use extensive problem solving when they put SOME effort into deciding how to satisfy a need.

Which of the following statements about "hierarchy of needs" is FALSE?

Which of the following statements about social class is false?

Which of the following is an "economic need"?

Needs such as accomplishment and relaxation, which are unrelated to what others think or do, are known as:

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Demographic Dimensions of Global Consumer Markets

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers,wholesalers,and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

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