Exam 1: Marketings Value to Consumers, Firms, and Society

Firms that embrace the marketing concept seek ways to build a profitable long-term relationship with each customer.

According to the text:

When trying to build relationships with customers, salespeople must be particularly well-trained because they are usually the only employees whose actions influence customers directly.

Customer value is the difference that a customer sees between the benefits of a firm's offering and the costs of obtaining those benefits.

Adoption of the marketing concept is now universal.

Which of the following statements about marketing is FALSE?

Which of the following practices would suggest that Acme Tools practices a marketing orientation:

MetroTech Corporation has been experiencing declining profits. MetroTech's salespeople blame the production people for making inferior products, and the production people complain that the salesmen are just not getting enough orders. MetroTech seems to have

Which of the following statements regarding the "sales era" is true?

Which of the following statements about marketing is FALSE?

The buying function of marketing involves

From a micro view, marketing

The micro view of marketing sees it as the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.

Marketing

During the "sales era," the firm tries to improve short-run marketing policy planning to tie together its activities.

Firms that specialize in providing marketing functions other than buying and selling are known as:

Marketing means "promotion and selling."

When it comes to customer value, it is the customer's view that matters, not the view of the marketing manager.

The marketing concept applies to nonprofit organizations as well as to businesses.

Accepting the "marketing concept" means that a firm should have a ____________ orientation.