Exam 9: Balancing Demand and Productive Capacity
Exam 1: New Perspectives on Marketing in the Service Economy45 Questions
Exam 2: Consumer Behavior in a Services Context44 Questions
Exam 3: Positioning Services in Competitive Markets44 Questions
Exam 4: Developing Service Products: Core and Supplementary Elements C45 Questions
Exam 5: Distributing Services through Physical and Electronic Channels44 Questions
Exam 6: Setting Prices and Implementing Revenue Management41 Questions
Exam 7: Promoting Services and Educating Customers45 Questions
Exam 8: Designing and Managing Service Processes44 Questions
Exam 9: Balancing Demand and Productive Capacity42 Questions
Exam 10: Crafting the Service Environment45 Questions
Exam 11: Managing People for Service Advantage45 Questions
Exam 12: Managing Relationships and Building Loyalty44 Questions
Exam 13: Complaint Handling and Service Recovery43 Questions
Exam 14: Improving Service Quality and Productivity44 Questions
Exam 15: Striving for Service Leadership45 Questions
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One of the most direct ways for a hotel to reduce excess demand at peak periods is to charge customers more money to use the service during those periods.
Free
(True/False)
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Correct Answer:
True
Describe how optimum and maximum capacities may differ in the restaurant industry.
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(Essay)
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Correct Answer:
A full restaurant may deteriorate service because the staff is rushed and there is a greater likelihood of errors and delays.
The problem of capacity constrained organizations that cannot stockpile services is most commonly found among services that process ____________ and ____________.
Free
(Multiple Choice)
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Correct Answer:
D
Which of the following is the correct action for a firm to take that wants to reduce demand and has insufficient capacity?
(Multiple Choice)
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Discuss the multi-pronged strategy a large Chicago bank used to reduce customer waiting times.
(Essay)
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What are thee strategies that can be employed when considering a modification to the place and time of service delivery?
(Essay)
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Give an example of how ski resorts increase demand during the summer months.
(Essay)
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A service organization's capacity to satisfy demand is constrained by all of the following EXCEPT ____________.
(Multiple Choice)
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According to a national survey of 1000 adults in the United States, which of the following is the most dreaded waiting queue?
(Multiple Choice)
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For the monetary price of a service to be effective as a demand management tool, managers must have some sense of the shape and slope of a product's demand curve.
(True/False)
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Describe what the term "yield" means in the context of a reservation strategy.
(Essay)
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Measures of capacity utilization include: the number of hours that facilities, labor and equipment are productively employed in revenue operations and the size of the physical facility.
(True/False)
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Which of the following is NOT one of the alternative queuing configurations discussed?
(Multiple Choice)
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When a firm wants to inventory demand via a reservation system and has insufficient capacity it should lower prices selectively.
(True/False)
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Give a situation where optimal and maximum capacities are the same.
(Short Answer)
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Processing times for people are typically less variable than objects or things.
(True/False)
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The term "productive capacity" refers to the resources or assets that a firm can employ to create goods and services.
(True/False)
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Efforts directed at changing demand patterns on a city bus should be aimed at cross-training individual employees.
(True/False)
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The demand for a city bus is most likely to vary by all EXCEPT which of the following?
(Multiple Choice)
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Which of the following is NOT one of the five basic approaches to managing demand?
(Multiple Choice)
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