Exam 5: Distributing Services through Physical and Electronic Channels
Exam 1: New Perspectives on Marketing in the Service Economy45 Questions
Exam 2: Consumer Behavior in a Services Context44 Questions
Exam 3: Positioning Services in Competitive Markets44 Questions
Exam 4: Developing Service Products: Core and Supplementary Elements C45 Questions
Exam 5: Distributing Services through Physical and Electronic Channels44 Questions
Exam 6: Setting Prices and Implementing Revenue Management41 Questions
Exam 7: Promoting Services and Educating Customers45 Questions
Exam 8: Designing and Managing Service Processes44 Questions
Exam 9: Balancing Demand and Productive Capacity42 Questions
Exam 10: Crafting the Service Environment45 Questions
Exam 11: Managing People for Service Advantage45 Questions
Exam 12: Managing Relationships and Building Loyalty44 Questions
Exam 13: Complaint Handling and Service Recovery43 Questions
Exam 14: Improving Service Quality and Productivity44 Questions
Exam 15: Striving for Service Leadership45 Questions
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Elaborate statistical analysis, in the form of ____________, is sometimes used to aid decisions on where to locate supermarkets and similar large stores relative to prospective customers' homes and workplaces.
Free
(Multiple Choice)
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Correct Answer:
D
A key driver of Swissôtels & Resorts online booking success is the hotel's "Best Rate Guarantee."
Free
(True/False)
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Correct Answer:
True
Which of the following is NOT one of the factors that encourage extended operating hours?
Free
(Multiple Choice)
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Correct Answer:
A
A ministore is a single-site service business that involves creating an innovative service factory.
(True/False)
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People, possession, and information-based services have strikingly similar requirements on an international distribution strategy.
(True/False)
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Which of the following is an example of a franchised service firm?
(Multiple Choice)
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Give an example of a firm whose core service location is severely limited.
(Short Answer)
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Discuss the impacts of the cost globalization driver on people processing, possession processing, and information-based processing service categories.
(Essay)
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In general, service providers are more likely to visit corporate customers at their premises than to visit individuals in their homes.
(True/False)
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What three interrelated elements does distribution embrace in a typical sales cycle?
(Multiple Choice)
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List the six options for service delivery three natures of interaction between the customer and service organization; two availabilities of service outlets) and provide an example of a service that falls into each category.
(Essay)
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What are the two main options for exporting people processing services?
(Essay)
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Integrating mobile devices into the service delivery infrastructure can be used as a means to ____________ services, ____________ customers to opportunities or problems, and ____________ information in real time to ensure that it is continuously accurate and relevant.
(Multiple Choice)
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Firms like Dunkin' Donuts and Subway sharing space with quick service restaurants is an example of an) ____________.
(Multiple Choice)
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