Exam 5: Distributing Services through Physical and Electronic Channels

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Elaborate statistical analysis, in the form of ____________, is sometimes used to aid decisions on where to locate supermarkets and similar large stores relative to prospective customers' homes and workplaces.

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D

A key driver of Swissôtels & Resorts online booking success is the hotel's "Best Rate Guarantee."

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True

Which of the following is NOT one of the factors that encourage extended operating hours?

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List the five factors that encourage extended operating hours.

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Describe arbitrage in the context of service provider pricing.

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A ministore is a single-site service business that involves creating an innovative service factory.

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People, possession, and information-based services have strikingly similar requirements on an international distribution strategy.

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Which of the following is an example of a franchised service firm?

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Give an example of a firm whose core service location is severely limited.

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First Direct is an example of a bank with too many branches.

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Being open on Sunday is part of Chick-fil-A's value strategy.

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Discuss the impacts of the cost globalization driver on people processing, possession processing, and information-based processing service categories.

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In general, service providers are more likely to visit corporate customers at their premises than to visit individuals in their homes.

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What three interrelated elements does distribution embrace in a typical sales cycle?

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List the six options for service delivery three natures of interaction between the customer and service organization; two availabilities of service outlets) and provide an example of a service that falls into each category.

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What three factors make investments in airport retailing appealing?

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What are the two main options for exporting people processing services?

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Integrating mobile devices into the service delivery infrastructure can be used as a means to ____________ services, ____________ customers to opportunities or problems, and ____________ information in real time to ensure that it is continuously accurate and relevant.

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Firms like Dunkin' Donuts and Subway sharing space with quick service restaurants is an example of an) ____________.

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A truck stop is a good example of a ____________.

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