Exam 11: Small Business Distribution and Location

_____ uses creative and relatively inexpensive ways such as door-knob hangers,T-shirts,balloons,flyers under windshield wipers to reach customers.

_____ businesses have diverse operations and three critical site selection considerations: traffic,customer ease,and competition.

_____ are specialists in export-related activities including tariff schedules,shipping,insurance,packing,transportation arrangements,customs clearing,and other export details.

Services at a _____ often have too much specialized equipment to be readily transported and a need for at least some client involvement.

Wholesalers and retailers who connect manufacturers to consumers are referred to as _____.

Which of the following forms of direct response advertising allows very specific targeting and is appropriate for business-to-business selling?

________ is setting a price at the highest level the market will bear,usually because there is no competition at the time.

In _____,products are sold to foreign buyers or distributors without any intermediaries.

Pest control,lawn services,and carpet cleaning are examples of services at a _____.

Briefly summarize low customer contact businesses.

Which of the following is true of high customer contact businesses?

Which of the following forms of direct marketing is the most expensive?

Sales promotion techniques used to introduce your brand to customers without an immediate call to purchase are _____________ techniques.

Pricing is an important,but complex and difficult task.Define optimum price and briefly describe the four key factors for determining an optimum price.

Access for employees and reasonable cost are critical for businesses with low customer contact.

Which of the following statements about handling an early termination is true?

Which of the following businesses requires a stake in the company and is good for brainstorming with other entrepreneurs?

Which of the following statements is true of catalogs?

Radio advertisements provide both geographic and demographic segmentation of a product or service.

Coupons,rebates,buy-one-get-one promotions,and sales are all forms of _______ techniques used in sales promotion.