Exam 11: Small Business Distribution and Location

Differentiate between internal reference pricing and external reference pricing and briefly describe five different pricing strategies,giving an example of each.

Which of the following statements is true of service locations?

Define sales promotion and briefly describe the four major techniques used in sales promotions.

A process layout includes all the ambiance items that might be considered in your business such as wider aisles,deep carpeting,soft music,and indirect lighting.

Which of the following statements is always true of sales promotions?

The primary areas for conflict resolution in exporting include nonpayment and contract default issues.

The _____ layout has aisles running from the front of the store to the back like the typical grocery,discount,or convenience store.

Small firms are at an advantage when competing on price.

Differentiate manufacturing layouts from retail store layouts.

Which of the following layouts is more typically found in upscale department stores?

Identify the type of service location in which face-to-face meetings with clients are infrequent.

Leasing is an option with a considerably lower initial cash outlay and is often the only feasible choice for new businesses.

A(n)_____ refers to a middleman business which represents a manufacturer's products or services to other business-to-business middleman firms.

While teaching strategy at Farrell University,Jessica developed an interactive strategy-simulation game to inculcate the concept of strategy to her students.She found that they were able to grasp the concept much better from the game rather than from reading books.For two years Jessica used the game to teach students.Eventually she removed possible glitches and perfected the game.She wanted students at other universities to benefit from the simulation.The result was the launch of Simulate Strategy,Inc.Jessica places an advertisement about her product with her e-mail and contact information in the "Chronicle of Higher Education," a leading publication for University professors.Which of the following marketing strategies exemplifies this scenario?

Value benefits come into play when you think about pricing your product.Which of the following statements is not true of value benefits?

Exporting is usually expensive,difficult to start,and more risky than licensing,franchising,or joint ventures.

_____ uses agents,export management companies,or export trading companies as intermediaries to handle most of the exporting process.

_____ refer to permanent changes made to the location to fit business's needs.

Describe the three typical locations for service firms.

Which of the following statements is true of exporting?