Exam 11: Small Business Distribution and Location

In _____,an advertisement is placed in a magazine,newspaper,radio,billboard,or television and includes an order blank with a phone number,e-mail,or snail-mail address with the intent of having customers place immediate orders.

Door-to-door sales and party sales are examples of _____.

A _____ will warehouse products,pack and ship them,and send an automated e-mail to customers to let them know that the product is on its way.

Which of the following is true of payment procedures?

A(n)_____ is a middleman business which sells to consumers or end-users of a product,typically in single or small quantities.

________ is a form of communication that encourages the customer to act immediately,such as coupons,sales,or contests.

A _____ is a concession which covers the time while you prepare your location prior to opening.

A direct mail approach needs major inventory investment.

Giveaways,samples,and tastings are examples of ________ techniques used in sales promotion.

Putting two or more of the same or different products or services together and selling for a price somewhat under the products' individual prices is _________.

While teaching strategy at Farrell University,Jessica developed an interactive strategy-simulation game to inculcate the concept of strategy to her students.She found that they were able to grasp the concept much better from the game rather than from reading books.For two years Jessica used the game to teach students.Eventually she removed possible glitches and perfected the game.She wanted students at other universities to benefit from the simulation.The result was the launch of Simulate Strategy,Inc.Some of Jessica's students suggested that she create a website for Simulate Strategy,Inc.Her company is fairly new and opening a website immediately would expose her company to customers from around the world.In this scenario,Simulate Strategy is an example of a _____.

Setting up a short-term lease initially is one of the ways to handle an early termination of business.

_____ advertisements provide both geographic and demographic segmentation with a highly distracted audience.

While teaching strategy at Farrell University,Jessica developed an interactive strategy-simulation game to help her students understand its concepts.She found that they were able to grasp the concept much better from the game rather than from reading books.For two years,Jessica used the game to teach students.Eventually she removed possible glitches and perfected the game.She wanted students at other universities to benefit from the simulation.The result was the launch of Simulate Strategy,Inc.Given that Jessica has a very limited budget,which of the following forms of direct mail will be most appropriate for her to adopt?

What are the payment procedures available in exporting?

Neil places an advertisement for his pastry shop,Neil's Pastries,in the local newspaper.He includes his phone number,website,e-mail address,and postal address in the advertisement so that prospective customers have the option to contact him in the way they feel most comfortable.Neil is a _____.

A(n)_____ refers to a set of goods or services that consists of only one or a few items.

Giveaways,samples,and tastings are all examples of introductory techniques used in sales promotion.

Which of the following statements is true of low customer contact businesses?

Which of the following is true of leasing issues?