Exam 8: Strengthening Business-to-Business Relationships via Supply Chain and Customer Relationship

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Supply chain planning begins with ________.

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A

In an operational CRM,marketing,sales,and support personnel see only current interactions with the customer depending on where it occurred within the organization.

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Supply chain management systems allow users to make trade-offs between efficiency and effectiveness for individual components or raw materials.

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List some of the enterprise-wide changes a successful CRM strategy must include.

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Which of the following statements about an RFID passive tag is true?

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Which of the following is the key use of the distribution planning module of supply chain management?

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Operational customer relationship management system refers to the systems used for providing effective and efficient communication with the customer from the entire organization.

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________ is the extent to which a company's supply chain is focusing on maximizing customer service with lesser focus on procurement,production,and transportation costs.

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________ is a data presentation standard first specified by the World Wide Web Consortium,an international consortium of organizations whose purpose is to develop open standards for the Web.

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Explain the importance of supply chain analytics.

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Which of the following business processes can be enhanced by the analytical CRM system?

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Customer relationship management systems collect data that can be mined to discover the next product line extension that consumers covet.

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________ is a business model in which the suppliers to a manufacturer manage the manufacturer's inventory levels based on preestablished service levels.

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List the ways in which collaborative CRM enhances communication.

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Demand planning and forecasting leads to the development of the overall ________.

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________ includes tags for data such as annual and quarterly reports,Securities and Exchange Commission filings,general ledger information,and net revenue and accounting schedules.

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Which of the following statements is true about product flow,a key element of supply chain execution?

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Computer maker,Dell,realized the problems with keeping large inventories,especially because of the fast rate of obsolescence of electronics components.Dell now keeps only about two hours of inventory in its factories.The company is most likely using a ________.

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________ allow(s)designers of Web documents to create their own customized tags,enabling the definition,transmission,validation,and interpretation of data between applications and between organizations.

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Which of the following is a component of the collaborative CRM system?

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