Exam 4: Enabling Business-to-Consumer Electronic Commerce

EZBiz,the brainchild of three college friends,is a startup venture which plans to produce and market sports gear.They are currently trying to decide between a bricks-and-clicks strategy and a click-only strategy.Which of the following,if true,would most undermine the decision to adopt a click-only strategy?

Which of the following statements is true about firms pursuing a click-and-mortar business strategy?

With respect to GPS-enabled location-based services,capturing specific locations to be viewed on the phone is an example of ________ service.

List and explain the different types of e-auction fraud.

Which of the following characteristics of the Web deals with stimulating a consumer's senses?

Bookseller Barnes & Noble is an example of a ________ company.

Write a note on social media marketing with an illustration.

The auction site eBay.com is an example of ________ electronic commerce.

________ refers to the design of business models that reintroduce middlemen in order to reduce the challenges brought on by dealing directly with customers.

Electronic commerce can involve the events leading up to the purchase of a product as well as customer service after the sale.

In ________ pricing,companies set the prices that consumers pay for products.

Under the ________ pricing model,the firm running the advertisement pays only when a Web surfer actually clicks on the advertisement.

Companies using a ________ business strategy are also called virtual companies.

Which of the following characteristics of the Web deals with making the interaction with the Web site easier or more convenient?

Click-through rate reflects ________.

With respect to GPS-enabled location-based services,the ability to see another person's location is an example of ________ service.

E-filing is an example of a ________ tool.

Click-only companies can often compete more effectively on price since they do not need to support the physical aspects of the click-and-mortar approach.

Doug is a frequent visitor of online auction sites.He uses two different accounts to place a low followed by a very high bid on the desired item.This leads other bidders to drop out of the auction.He then retracts the high bid and wins the item at the low bid.This form of e-auction fraud is known as ________.

With respect to typical revenue models for electronic commerce businesses,Netflix.com is using a(n)________ revenue model.