Question 1

Advertising costs are usually based on cost per hundred.

Accepted Answer

A) True 
 B)False

Question 2

Business owners can figure how to better target ads or promotions to particular types of customers if:

Accepted Answer

A)  they track sales of their competitors. 
B)  they identify the defects in their products. 
C)  they use the diversification strategy rather than the product expansion strategy. 
D)  they link sales and purchase basis to the type of customer. 
A)  they track sales of their competitors. 
B)  they identify the defects in their products. 
C)  they use the diversification strategy rather than the product expansion strategy. 
D)  they link sales and purchase basis to the type of customer.

Question 3

Mentions of a company or products in the media for which a firm did not pay is referred to as _____.

Accepted Answer

A)  buzz marketing 
B)  sales promotion 
C)  free ink 
D)  viral marketing 
A)  buzz marketing 
B)  sales promotion 
C)  free ink 
D)  viral marketing

Question 4

What are the different steps in customer relationship management (CRM)?

Accepted Answer

The steps involved in customer relations

Question 5

Greg has a press release for his new product that he wants to broadcast on television.His press release has a good story and visuals.It also includes content that illustrates broad cultural themes.Which of the following is Greg most likely to generate through the press release?

Accepted Answer

A)  Public recognition 
B)  Public interest 
C)  Public importance 
D)  Issue recognition 
A)  Public recognition 
B)  Public interest 
C)  Public importance 
D)  Issue recognition

Question 6

Due to which of the following characteristics a news story is most likely to grab public interest?

Accepted Answer

A)  Cultural resonance 
B)  Issue recognition 
C)  Trendiness 
D)  Proximity 
A)  Cultural resonance 
B)  Issue recognition 
C)  Trendiness 
D)  Proximity

Question 7

Which of the following is most likely to be true regarding customer vector?

Accepted Answer

A)  It considerably increases cognitive dissonance. 
B)  It makes it difficult to decide which marketing efforts to continue or expand. 
C)  It helps marketers in identifying prospective customers. 
D)  It helps entrepreneurs decide how to operate several key aspects of their marketing efforts. 
A)  It considerably increases cognitive dissonance. 
B)  It makes it difficult to decide which marketing efforts to continue or expand. 
C)  It helps marketers in identifying prospective customers. 
D)  It helps entrepreneurs decide how to operate several key aspects of their marketing efforts.

Question 8

The term "value proposition" refers to small business owners' unique selling points that will be used to differentiate their products and/or services from those of the competition.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is an example of sales promotion?

Accepted Answer

A)  Tara's Attire adds kids clothing to its existing range of clothes. 
B)  Sammy Jams advertises about its new jam through billboards. 
C)  Treats Today gives away samples of its new healthy donuts for free. 
D)  Yen Yoga passes out flyers to advertise about a new yoga center in the Holmesville. 
A)  Tara's Attire adds kids clothing to its existing range of clothes. 
B)  Sammy Jams advertises about its new jam through billboards. 
C)  Treats Today gives away samples of its new healthy donuts for free. 
D)  Yen Yoga passes out flyers to advertise about a new yoga center in the Holmesville.

Question 10

_____ is the process of dividing the market into smaller portions of people who have certain common characteristics.

Accepted Answer

A)  Target optimization 
B)  Market penetration 
C)  Segmentation 
D)  Market recognition 
A)  Target optimization 
B)  Market penetration 
C)  Segmentation 
D)  Market recognition

Question 11

Which of the following strategies is central to the process of upselling?

Accepted Answer

A)  Market penetration 
B)  Market expansion 
C)  Product expansion 
D)  Diversification 
A)  Market penetration 
B)  Market expansion 
C)  Product expansion 
D)  Diversification

Question 12

What is a press release? How can entrepreneurs write a good press release?

Accepted Answer

A press release is a written announcemen

Question 13

Paying for a local organization's needs in exchange for recognition is referred to as _____.

Accepted Answer

A)  publicity 
B)  donation 
C)  personal selling 
D)  sponsorship 
A)  publicity 
B)  donation 
C)  personal selling 
D)  sponsorship

Question 14

The process of dividing the market into smaller portions of people that have certain common characteristics is called stereotyping.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is true of follow-up?

Accepted Answer

A)  It increases cognitive dissonance in customers. 
B)  It is typically done only once after a sale. 
C)  Electronic approaches to follow-up dramatically lower the cost of marketing efforts. 
D)  It refers to business owners doing what they said they would do. 
A)  It increases cognitive dissonance in customers. 
B)  It is typically done only once after a sale. 
C)  Electronic approaches to follow-up dramatically lower the cost of marketing efforts. 
D)  It refers to business owners doing what they said they would do.

Question 16

When a marketer mentions the key points about his or her product or service in as few and as memorable words as possible,the resulting message is known as the _____ message.

Accepted Answer

A)  succinct 
B)  core 
C)  primary 
D)  elementary 
A)  succinct 
B)  core 
C)  primary 
D)  elementary

Question 17

Promotion includes getting the message out to the target market so that they can make decisions about a product or service.

Accepted Answer

A) True 
 B)False

Question 18

_____ are the terms included in the hidden portions of a web page which are used by search engines to describe a website and evaluate its focus and category placement.

Accepted Answer

A)  Domain names 
B)  Keywords 
C)  Search terms 
D)  Embeds 
A)  Domain names 
B)  Keywords 
C)  Search terms 
D)  Embeds

Question 19

What are the different ways of generating publicity?

Accepted Answer

Even though it may be the latest innovat

Question 20

The method of advertising is least likely to be used by businesses to convey their message to potential customers.

Accepted Answer

A) True 
 B)False

Advertising costs are usually based on cost per hundred.

Business owners can figure how to better target ads or promotions to particular types of customers if:

Mentions of a company or products in the media for which a firm did not pay is referred to as _____.

What are the different steps in customer relationship management (CRM)?

Greg has a press release for his new product that he wants to broadcast on television.His press release has a good story and visuals.It also includes content that illustrates broad cultural themes.Which of the following is Greg most likely to generate through the press release?

Due to which of the following characteristics a news story is most likely to grab public interest?

Which of the following is most likely to be true regarding customer vector?

The term "value proposition" refers to small business owners' unique selling points that will be used to differentiate their products and/or services from those of the competition.

Which of the following is an example of sales promotion?

_____ is the process of dividing the market into smaller portions of people who have certain common characteristics.

Which of the following strategies is central to the process of upselling?

What is a press release? How can entrepreneurs write a good press release?

Paying for a local organization's needs in exchange for recognition is referred to as _____.

The process of dividing the market into smaller portions of people that have certain common characteristics is called stereotyping.

Which of the following is true of follow-up?

When a marketer mentions the key points about his or her product or service in as few and as memorable words as possible,the resulting message is known as the _____ message.

Promotion includes getting the message out to the target market so that they can make decisions about a product or service.

_____ are the terms included in the hidden portions of a web page which are used by search engines to describe a website and evaluate its focus and category placement.

What are the different ways of generating publicity?

The method of advertising is least likely to be used by businesses to convey their message to potential customers.

Small Business: Its Opportunities and Rewards

Small Business Entrepreneurs: Characteristics and Competencies

Small Business Environment: Managing External Relations

Small Business Ideas: Creativity, Opportunity, and Feasibility

Small Business Entry: Paths to Part-Time Entrepreneurship

Small Business Entry: Paths to Full-Time Entrepreneurship

Small Business Strategies: Imitation With a Twist

Business Plans: Seeing Audiences and Your Business Clearly

Small Business Marketing: Product and Pricing Strategies

Small Business Distribution and Location

Marketing Plans: Saying How Youll Get Salespart Four: Cash, Accounting, and Finance in the Small Business

Small Business Accounting: Projecting and Evaluating Performance

Cash: Lifeblood of the Business

Small Business Finance: Using Equity, Debt, and Gifts

Assets: Inventory and Operations Management

Small Business Protection: Risk Management and Insurance

Legal Issues: Recognizing Your Small Business Needs

Human Resource Management: Small Business Considerations

Achieving Success in the Small Business

Filters

Exam 10: Small Business Promotion: Capturing the Eyes of Your Market

Advertising costs are usually based on cost per hundred.

Business owners can figure how to better target ads or promotions to particular types of customers if:

Mentions of a company or products in the media for which a firm did not pay is referred to as _____.

What are the different steps in customer relationship management (CRM)?

Greg has a press release for his new product that he wants to broadcast on television.His press release has a good story and visuals.It also includes content that illustrates broad cultural themes.Which of the following is Greg most likely to generate through the press release?

Due to which of the following characteristics a news story is most likely to grab public interest?

Which of the following is most likely to be true regarding customer vector?

The term "value proposition" refers to small business owners' unique selling points that will be used to differentiate their products and/or services from those of the competition.

Which of the following is an example of sales promotion?

_____ is the process of dividing the market into smaller portions of people who have certain common characteristics.

Which of the following strategies is central to the process of upselling?

What is a press release? How can entrepreneurs write a good press release?

Paying for a local organization's needs in exchange for recognition is referred to as _____.

The process of dividing the market into smaller portions of people that have certain common characteristics is called stereotyping.

Which of the following is true of follow-up?

When a marketer mentions the key points about his or her product or service in as few and as memorable words as possible,the resulting message is known as the _____ message.

Promotion includes getting the message out to the target market so that they can make decisions about a product or service.

_____ are the terms included in the hidden portions of a web page which are used by search engines to describe a website and evaluate its focus and category placement.

What are the different ways of generating publicity?

The method of advertising is least likely to be used by businesses to convey their message to potential customers.

Small Business: Its Opportunities and Rewards

Small Business Entrepreneurs: Characteristics and Competencies

Small Business Environment: Managing External Relations

Small Business Ideas: Creativity, Opportunity, and Feasibility

Small Business Entry: Paths to Part-Time Entrepreneurship

Small Business Entry: Paths to Full-Time Entrepreneurship

Small Business Strategies: Imitation With a Twist

Business Plans: Seeing Audiences and Your Business Clearly

Small Business Marketing: Product and Pricing Strategies

Small Business Distribution and Location

Marketing Plans: Saying How Youll Get Salespart Four: Cash, Accounting, and Finance in the Small Business

Small Business Accounting: Projecting and Evaluating Performance

Cash: Lifeblood of the Business

Small Business Finance: Using Equity, Debt, and Gifts

Assets: Inventory and Operations Management

Small Business Protection: Risk Management and Insurance

Legal Issues: Recognizing Your Small Business Needs

Human Resource Management: Small Business Considerations

Achieving Success in the Small Business

Filters