Exam 10: Small Business Promotion: Capturing the Eyes of Your Market

In personal selling,_____ means cleaning up the list to remove potential clients that are unable or unlikely to buy a business owner's product.

Product expansion is a strategy whose goal is growth,based on:

Due to which of the following characteristics a news story is most likely to get public importance?

Differentiate between follow-through and follow-up.

Which of the following is most likely to be true of signs as a form of advertising?

_____ refers to business owners doing what they said they would do.

Succinct messages make a business clear to potential clients and customers.

What is segmentation? What are the typical ways of dividing the market into different segments?

Which of the following is an advantage of personal selling?

The close of a sale is the end of the sale.

Press relations are a form of communication that encourage the customer to take immediate action.

_____ is a form of communication,such as coupon or contests,which encourages the customer to take immediate action.

_____ are usually produced for pennies in quantity.

Due to which of the following characteristics a news story is most likely to get public recognition?

Define value proposition.How can a business owner develop a value proposition?

Which of the following is true of advertising?

In which of the following stages of personal selling does an entrepreneur collect background information before selling the actual product or service?

Which of the following is the key to customer relationship management (CRM)?

Doubt that occurs after a purchase has been made is called _____.

How much of each message conveyance a business owner uses to sell his or her product as well as his or her objective in using each one is known as: