Exam 7: A : The Sources and Dimensions of Competitive Advantage

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What is the difference between differentiation and segmentation?

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B

In supplying "lifestyle" products which are designed to meet consumers' social and psychological needs,the key to differentiation advantage is:

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C

The main strategy implication of the Boston Consulting Group's analysis of experience curves was that firms should avoid cutting prices in order to expand market share.

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Firms pursuing differentiation advantages will implement their strategies differently from those pursuing cost advantage.The implementation of differentiation strategy is likely to feature:

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Most business model innovation involves novel approaches to creating and/or capturing value within an industry.

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Business Process Reengineering that starts with a "clean sheet of paper" runs the risk of destroying some valuable organizational capabilities which have taken many years to build

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Conceiving of innovative business models typically involves:

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The potential for spreading fixed costs over a greater volume of output means that unit cost continues to decline even after full capacity utilization has been reached.

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There are two primary sources of competitive advantage: cost advantage and differentiation advantage.

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Tangible differentiation comprises observable product features such as shape,color,size,and style;it does not include performance dimensions such of the product - for instance its reliability and durability.

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The predominance of large companies in most manufacturing industries is mainly the result of economies of scale.

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Complementarity between a firm's management practices means that:

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Of the two sources of superior profitability,industry attractiveness and competitive advantage within an industry,the latter is more important.

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A basic principle of Business Process Reengineering is that dramatic improvements in cost efficiency are better achieved through incremental improvements rather than fundamental redesign.

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To understand customer' willingness to pay for differentiation,it is important to know what motivates customers,and the criteria they apply when choosing among competing products.

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The examples of Ikea and Southwest Airlines demonstrate:

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Most of the innovative business models deployed by e-commerce firms:

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Causal ambiguity-difficulties over diagnosing the sources of a rival's compeititve advantage-creates uncertain imitability-uncertainty over the ability to replicate that competitive advantage.

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Achieving productivity gains from process innovation usually requires that new production processes are matched by other management changes-including changes in human resource management.

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Designing a differentiation strategy requires understanding every possible interaction between a firm and its customers

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