Exam 4: Conducting a Feasibility Analysis and Crafting a Winning Business Plan

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The competitive test that a business plan must pass in order to attract financing from lenders and investors involves proving:

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The section that describes "how to get there" and describes a competitive edge that sets the business apart is referred to as the:

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Which of the following statements is not true according to the "two-thirds rule?"

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The fact that with Kyoto's new cap "you get the safety of a childproof cap without the problems most adults have getting them off" is a ________ of the product.

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The ________ is also known as the "elevator pitch" and is written last,but is included as the first part of the business plan; it should summarize all the relevant points in about two pages.

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Potential investors tend to believe that if an entrepreneur cannot develop a good plan,the entrepreneur:

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Identifying a specific target market is not an essential part of creating a solid business plan for a small company.

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Which of the following is true about the preparation of a business plan?

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An analysis that determines the degree to which a product or service idea appeals to potential customers and identifies the resources necessary to produce the product or provide the service is refereed to as:

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The executive summary of a business plan should highlight significant financial and operational events.

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The quality of the entrepreneur's business plan determines the first impression potential lenders and investors have of the company.

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The financial plan within a business plan is of interest to potential lenders and investors.Explain the contents of this section and describe what potential lenders and investors look for.

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The majority of loans banks make to small business startups are unsecured loans.

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The company's mission statement expresses in words the entrepreneur's vision for what her company is and what it is to become.

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A business plan is a written summary of an entrepreneur's proposed venture,its operational and financial details,its marketing opportunities and strategy,and its managers' skills and abilities.

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Most loans banks make to startup businesses are secured not by collateral but by the character of the entrepreneur.

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The business and industry profile section of the business plan should cover existing and anticipated profitability of firms in the targeted market segment and any significant entry or exit of firms.

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The primary purpose of the five forces matrix is to:

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Spelling and grammatical errors in a business plan don't really matter; potential lenders and investors look past them at the content of the plan.

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Which of the following would be considered a benefit of Kyoto's new cap?

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